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Tuzo

Renee Kamau
Renee Kamau

The digital strategy aims to increase brand awareness of Tuzo milk by associating it with Gor Mahia football club and the sport of football. It will build familiarity by linking the health benefits of milk to athletes. The campaign goals are to indirectly influence sales by leveraging fans' loyalty to Gor Mahia and their aspirations to be like athletes who should drink Tuzo milk. The key communication channel is Gor Mahia's existing Facebook page through posts, photos and videos that highlight Tuzo as the official sponsor. The campaign expects to generate sales increases and collect customer data and insights to benefit future marketing efforts.

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TUZO/GOR MAHIA SPONSORSHIP & PROMOTIONS Digital Strategy
Overall Objective To increase awareness of Tuzo -Gor Mahia partnership.
How will the Digital Campaign increase brand awareness? By associating the brand (Tuzo) to Gor Mahia and Football, it will become synonymous with what the target audience are passionate about. Will this campaign build brand Familiarity? By stressing the key health benefits of milk to an athlete (in this case a football player) we will be able to link the brand to Gor Mahia and at the same time football.
Brand purchase intent goals -how is the campaign intended to directly and indirectly influence sales? Because I am a GOR Mahia Fan, by buying Tuzo I am supporting my teams Fan sponsors. Buy Tuzo build loyalty Gor Mahia Because I am a soccer fan and aspire to one day Apparitional aspect be a good soccer player or be physically fit like Gor Mahia players (who should Increase in be seen drinking Tuzo) I Sales will drink milk and by association Tuzo milk in particular.
Communication Channel we will use: FACEBOOK- capitalize on already existent Gor Mahia Facebook fanPage.
Fans are already ready and willing to engage with GOR MAHIA. Wall posts Pictures Videos NOW ALL WE NEED TO DO IS TO HIGHLIGHT TUZOS ROLE AS GOR MAHIA OFFICIAL SPONSOR!
TUZO AND GOR MAHIA FACEBOOK ENGAGEMENT IDEAS Know your GOR FACTS win with Tuzo Know your PLAYERS win with Tuzo. Funniest got MILK pictures. (UGC) Milk Facts Nominate Player of the week. Fan of the week. Predict Scores. The Tuzo Gor Mahia tour.
Response mechanism Media Spend/Bought Media Earned Media
In the End Tuzo gets access to contact info on highly targeted customers which will definitely come in handy during future campaigns Tuzo co-owns the entire Tuzo Kenya fan-base which will come in handy during future campaigns This digital campaign will allow ROI on actual marketing spends Unbiased insights on target audiences reviews, opinions and feedback on Tuzo in Kenya. Increase in sales.
THE END!

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Tuzo

  • 1. TUZO/GOR MAHIA SPONSORSHIP & PROMOTIONS Digital Strategy
  • 2. Overall Objective To increase awareness of Tuzo -Gor Mahia partnership.
  • 3. How will the Digital Campaign increase brand awareness? By associating the brand (Tuzo) to Gor Mahia and Football, it will become synonymous with what the target audience are passionate about. Will this campaign build brand Familiarity? By stressing the key health benefits of milk to an athlete (in this case a football player) we will be able to link the brand to Gor Mahia and at the same time football.
  • 4. Brand purchase intent goals -how is the campaign intended to directly and indirectly influence sales? Because I am a GOR Mahia Fan, by buying Tuzo I am supporting my teams Fan sponsors. Buy Tuzo build loyalty Gor Mahia Because I am a soccer fan and aspire to one day Apparitional aspect be a good soccer player or be physically fit like Gor Mahia players (who should Increase in be seen drinking Tuzo) I Sales will drink milk and by association Tuzo milk in particular.
  • 5. Communication Channel we will use: FACEBOOK- capitalize on already existent Gor Mahia Facebook fanPage.
  • 6. Fans are already ready and willing to engage with GOR MAHIA. Wall posts Pictures Videos NOW ALL WE NEED TO DO IS TO HIGHLIGHT TUZOS ROLE AS GOR MAHIA OFFICIAL SPONSOR!
  • 7. TUZO AND GOR MAHIA FACEBOOK ENGAGEMENT IDEAS Know your GOR FACTS win with Tuzo Know your PLAYERS win with Tuzo. Funniest got MILK pictures. (UGC) Milk Facts Nominate Player of the week. Fan of the week. Predict Scores. The Tuzo Gor Mahia tour.
  • 9. In the End Tuzo gets access to contact info on highly targeted customers which will definitely come in handy during future campaigns Tuzo co-owns the entire Tuzo Kenya fan-base which will come in handy during future campaigns This digital campaign will allow ROI on actual marketing spends Unbiased insights on target audiences reviews, opinions and feedback on Tuzo in Kenya. Increase in sales.