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TV Advertising Analysis Monthly Report – April 2017

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PakistanAdvertisersSociety
PakistanAdvertisersSociety

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.

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TV Analysis Monthly Report April-2017
Top 40 Advertisers List – April 2017 Based on TVCs only 6546730321 29343 21925 20238 19362 8216 7277 6640 5788 5150 5125 5075 4961 4890 4522 4382 4200 4170 4155 3657 3037 2933 2902 2876 2860 2829 2828 2807 2637 2532 2494 2444 2240 1975 1940 1903 1850 1822 1822 1 10001 20001 30001 40001 50001 60001 UNILEVER PAKISTAN PROCTER & GAMBLE PAKISTAN PEPSI COLA INTERNATIONAL The Coca-Cola Export Corporation NESTLE PAKISTAN RECKITT BENCKISER PAKISTAN COLGATE PALMOLIVE GLAXO SMITH KLINE PAKISTAN ENGRO FOODS CONTINENTAL BISCUIT KRAFT FOODS PAKISTAN TELENOR PAKISTAN PAKISTAN TELECOMMUNICATION NEW ALLIED ELECTRONICS INDUSTRIES SHAN FOODS WAQAR BUILDERS & DEVELOPERS ENGLISH BISCUIT MANUFACTURERS PAK TELECOM MOBILE R & I ELECTRICAL APPLIANCES GOLDEN PEARL COSMETICS SHAHEEN COSMETICS PAKISTAN ACCUMULATORS (PAL) GWADAR GHYMKHANA ISMAIL INDUSTRIES TAPAL TEA HILAL CONFECTIONARY NOVARTIS PHARMA PAKISTAN ARIZONA GIRLL GOURMET FOODS PAKISTAN PAK SUZUKI MOTOR CO. H.M. ESMAIL & CO DYL MOTORCYCLES PAK ELEKTRON HAIER PAKISTAN ASF FOUNDATION PAKISTAN CMPAK BOLD BODY SPRAY K.S SULEMANJI ESMAILJI & SONS DIGITAL WORLD PAKISTAN THE LAKE CITY HOLDINGS Airtime based on minutes
Top 40 New Active Advertisers in April 2017 Based on TVCs only 2637 2494 1541 1194 1032 975 907 851 700 673 567 522 476 472 445 440 418 395 387 385 377 368 354 345 309 309 309 299 290 281 276 275 272 253 252 250 246 243 213 198 0 500 1000 1500 2000 2500 3000 PAK SUZUKI MOTOR YAMAHA MOTOR PAKISTAN EFU LIFE INSURANCE ATHAR ASSOCIATES BTN MARKETING CONSULTANTS GUARD AGRICULTURAL RESEARCH & SERVICES AL-WAHAB ASSOCIATES SERVICE INDUSTRIES INNOVATIVE BISCUITS PUNJAB OIL MILLS DALDA FOODS SILK BANK FAST CABLES LTD ZAMEEN MEDIA BOERICKS LABORATORIES USAID MUSLIM COMMERCIAL BANK BANK OF ALFALAH PAKISTAN AL-WAHAB BUILDERS & DEVELOPERS SHAH KAMAL GARDEN AFRIDI TOWN FAISAL SANITARY FITTINGS INDUSTRIES SUPER HOCKEY MACHIS ABC INTERNATIONAL Marriana International FERRERO TRADING LUX S.A. PAKSON INTERNATIONAL PLASTIC SIDRA CAPITAL Karachi Nafsiyati Welfare Hospital ALBURJ UL SHAMS PEHCHAN MALL SHAHNAWAZ BANQUET AFCO STEEL INDUSTRIES WAHID INDUSTRIES LTD AL-JALIL GARDEN HOUSING SCHEME LAHORE AHSAN DREAMLAND FAUJI CEREALS RED SUN ASSOCIATES RAAZY MOTORS, HYDERABAD, PAKISTAN JUBILEE TEXTILE Airtime based on minutes
To 20 Brands List – April 2017 Based on TVCs only 15445 10460 9928 8753 7698 7606 6895 6826 6480 5122 5080 5075 4959 4840 4672 4301 4227 4207 4200 4129 29389 25113 31908 36646 24609 22041 18236 16922 12984 15810 13661 7511 11183 10358 11065 16981 12055 9098 12936 16745 0 5000 10000 15000 20000 25000 30000 35000 40000 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 CocaCola Pepsi Dew SevenUp SurfExcel DettolSoap ArielWashing Powder Head&Shoulder Sprite Tang TelenorCorporate PTCL QMobile SunsilkShampoo Walls(Cornetto) NestleEveryDay Sachet Pampers PanteneShampoo Ufone PeekFreans Chocolicious Airtime Mins Sum of Frequency Airtime based on minutes
To 20 Channels – April 2017 Based on TVCs only Airtime based on minutes 14245 12757 12128 11772 11350 10790 10123 9997 9639 9613 9484 9380 9256 9171 9042 8856 8576 8560 8417 8413 0 2000 4000 6000 8000 10000 12000 14000 16000 JALWA 8XM NEWSONE AajEntertainment APlus EXPRESSNEWS TVONE ATV DUNYANEWS AAJNEWS Neo DAWNNEWS ARYDIGITAL 24News ExpressEnt ARYNEWS CapitalTV City42 HUMTV PLAYENTERTAINMENT Top 20 Channels
Genre Wise Airtime (Mins) Share % Based on TVCs only Airtime based on minutes News 38% Entertainment 32% Regional 15% Music 7% Movie 3% Kids 2% Sports 2% Food 1% Islamic 0% Channel Genre Share News Entertainment Regional Music Movie Kids Sports Food Islamic
Genre Wise Airtime (Mins) Share % Based on TVCs only Airtime based on minutes 18% 11% 5% 5% 5% 4% 3% 2% 2% 1% 15% 5% 10% 8% 3% 4% 1% 1% 1% 1% 8% 8% 8% 5% 1% 2% 4% 17% 8% 8% 10% 4% 8% 6% 2% 19% 30% 3% 4% 6% 4% 1% 1% 35% 8% 7% 10% 3% 5% 6% 1% 5% 9% 2% 9% 2% 9% 10% 1% 2% 6% 4% U N I L E V E R P A K I S T A N P R O C T E R & G A M B L E P A K I S T A N P E P S I C O L A I N T E R N A T I O N A L T H E C O C A - C O L A E X P O R T C O R P O R A T I O N N E S T L E P A K I S T A N R E C K I T T B E N C K I S E R P A K I S T A N C O L G A T E P A L M O L I V E G L A X O S M I T H K L I N E P A K I S T A N E N G R O F O O D S C O N T I N E N T A L B I S C U I T GENRE WISE TOP 10 ADVERTISERS Entertainment News Regional Music Movie Kids Sports Food Islamic
Genre Wise Airtime (Mins) – April 2017 Based on TVCs only Airtime based on minutes
Based on TVCs only Airtime based on minutes Genre Wise Airtime (Mins) – April 2017
Based on TVCs only Airtime based on minutes 3369 2199 648 438 418 368 294 275 222 212 8731 6188 1920 617 1064 1071 294 1129 650 576 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 0 500 1000 1500 2000 2500 3000 3500 4000 PROCTER& GAMBLE PAKISTAN UNILEVER PAKISTAN NESTLE PAKISTAN TheCoca-Cola Export Corporation RECKITT BENCKISER PAKISTAN PEPSICOLA INTERNATION AL LAHORE GARDEN ENGLISH BISCUIT MANUFACTUR ERS PAKELEKTRON BOLDBODY SPRAY Movie Genre - Top 10 Advertisers Airtime Mins Sum of Frequency 3868 1101 903 813 760 682 595 543 459 307 11165 3518 3039 3608 4056 1753 3241 2697 2540 1198 0 2000 4000 6000 8000 10000 12000 0 500 1000 1500 2000 2500 3000 3500 4000 4500 UNILEVER PAKISTAN RECKITT BENCKISER PAKISTAN PROCTER& GAMBLE PAKISTAN HILAL CONFECTIONA RY NESTLE PAKISTAN ISMAIL INDUSTRIES ENGLISH BISCUIT MANUFACTUR ERS CONTINENTAL BISCUIT K.SSULEMANJI ESMAILJI& SONS K&NS Kids Genre - Top 10 Advertisers Airtime Mins Sum of Frequency 948 907 898 571 484 460 422 420 418 400 3646 2921 1642 1686 2026 1969 1159 1045 1256 1017 0 500 1000 1500 2000 2500 3000 3500 4000 0 100 200 300 400 500 600 700 800 900 1000 CONTINENT ALBISCUIT RECKITT BENCKISER PAKISTAN TheCoca- ColaExport Corporatio n UNILEVER PAKISTAN PEPSICOLA INTERNATI ONAL BP INDUSTRIES PAK TELECOM MOBILE SERVICE INDUSTRIES CMPAK PAK ELEKTRON Sports Genre - Top 10 Advertisers Airtime Mins Sum of Frequency 379 276 225 207 175 171 158 121 118 108 2812 1874 284 1303 837 1613 1206 986 397 527 0 500 1000 1500 2000 2500 3000 0 50 100 150 200 250 300 350 400 SHANFOODS UNILEVER PAKISTAN CONATURAL ASSOCIATED INDUSTRIES NESTLE PAKISTAN K.SSULEMANJI ESMAILJI& SONS DIAMOND IMPEX CORPORATION RASULFLOOR MILLS ENGROFOODS TELENOR PAKISTAN Foods Genre - Top 10 Advertisers Airtime Mins Sum of Frequency Genre Wise Airtime (Mins) – April 2017
Thank You Contact Us: info@mediamonitors.com.pk Tel: 021-34306575-7

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TV Advertising Analysis Monthly Report – April 2017

  • 2. Top 40 Advertisers List – April 2017 Based on TVCs only 6546730321 29343 21925 20238 19362 8216 7277 6640 5788 5150 5125 5075 4961 4890 4522 4382 4200 4170 4155 3657 3037 2933 2902 2876 2860 2829 2828 2807 2637 2532 2494 2444 2240 1975 1940 1903 1850 1822 1822 1 10001 20001 30001 40001 50001 60001 UNILEVER PAKISTAN PROCTER & GAMBLE PAKISTAN PEPSI COLA INTERNATIONAL The Coca-Cola Export Corporation NESTLE PAKISTAN RECKITT BENCKISER PAKISTAN COLGATE PALMOLIVE GLAXO SMITH KLINE PAKISTAN ENGRO FOODS CONTINENTAL BISCUIT KRAFT FOODS PAKISTAN TELENOR PAKISTAN PAKISTAN TELECOMMUNICATION NEW ALLIED ELECTRONICS INDUSTRIES SHAN FOODS WAQAR BUILDERS & DEVELOPERS ENGLISH BISCUIT MANUFACTURERS PAK TELECOM MOBILE R & I ELECTRICAL APPLIANCES GOLDEN PEARL COSMETICS SHAHEEN COSMETICS PAKISTAN ACCUMULATORS (PAL) GWADAR GHYMKHANA ISMAIL INDUSTRIES TAPAL TEA HILAL CONFECTIONARY NOVARTIS PHARMA PAKISTAN ARIZONA GIRLL GOURMET FOODS PAKISTAN PAK SUZUKI MOTOR CO. H.M. ESMAIL & CO DYL MOTORCYCLES PAK ELEKTRON HAIER PAKISTAN ASF FOUNDATION PAKISTAN CMPAK BOLD BODY SPRAY K.S SULEMANJI ESMAILJI & SONS DIGITAL WORLD PAKISTAN THE LAKE CITY HOLDINGS Airtime based on minutes
  • 3. Top 40 New Active Advertisers in April 2017 Based on TVCs only 2637 2494 1541 1194 1032 975 907 851 700 673 567 522 476 472 445 440 418 395 387 385 377 368 354 345 309 309 309 299 290 281 276 275 272 253 252 250 246 243 213 198 0 500 1000 1500 2000 2500 3000 PAK SUZUKI MOTOR YAMAHA MOTOR PAKISTAN EFU LIFE INSURANCE ATHAR ASSOCIATES BTN MARKETING CONSULTANTS GUARD AGRICULTURAL RESEARCH & SERVICES AL-WAHAB ASSOCIATES SERVICE INDUSTRIES INNOVATIVE BISCUITS PUNJAB OIL MILLS DALDA FOODS SILK BANK FAST CABLES LTD ZAMEEN MEDIA BOERICKS LABORATORIES USAID MUSLIM COMMERCIAL BANK BANK OF ALFALAH PAKISTAN AL-WAHAB BUILDERS & DEVELOPERS SHAH KAMAL GARDEN AFRIDI TOWN FAISAL SANITARY FITTINGS INDUSTRIES SUPER HOCKEY MACHIS ABC INTERNATIONAL Marriana International FERRERO TRADING LUX S.A. PAKSON INTERNATIONAL PLASTIC SIDRA CAPITAL Karachi Nafsiyati Welfare Hospital ALBURJ UL SHAMS PEHCHAN MALL SHAHNAWAZ BANQUET AFCO STEEL INDUSTRIES WAHID INDUSTRIES LTD AL-JALIL GARDEN HOUSING SCHEME LAHORE AHSAN DREAMLAND FAUJI CEREALS RED SUN ASSOCIATES RAAZY MOTORS, HYDERABAD, PAKISTAN JUBILEE TEXTILE Airtime based on minutes
  • 4. To 20 Brands List – April 2017 Based on TVCs only 15445 10460 9928 8753 7698 7606 6895 6826 6480 5122 5080 5075 4959 4840 4672 4301 4227 4207 4200 4129 29389 25113 31908 36646 24609 22041 18236 16922 12984 15810 13661 7511 11183 10358 11065 16981 12055 9098 12936 16745 0 5000 10000 15000 20000 25000 30000 35000 40000 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 CocaCola Pepsi Dew SevenUp SurfExcel DettolSoap ArielWashing Powder Head&Shoulder Sprite Tang TelenorCorporate PTCL QMobile SunsilkShampoo Walls(Cornetto) NestleEveryDay Sachet Pampers PanteneShampoo Ufone PeekFreans Chocolicious Airtime Mins Sum of Frequency Airtime based on minutes
  • 5. To 20 Channels – April 2017 Based on TVCs only Airtime based on minutes 14245 12757 12128 11772 11350 10790 10123 9997 9639 9613 9484 9380 9256 9171 9042 8856 8576 8560 8417 8413 0 2000 4000 6000 8000 10000 12000 14000 16000 JALWA 8XM NEWSONE AajEntertainment APlus EXPRESSNEWS TVONE ATV DUNYANEWS AAJNEWS Neo DAWNNEWS ARYDIGITAL 24News ExpressEnt ARYNEWS CapitalTV City42 HUMTV PLAYENTERTAINMENT Top 20 Channels
  • 6. Genre Wise Airtime (Mins) Share % Based on TVCs only Airtime based on minutes News 38% Entertainment 32% Regional 15% Music 7% Movie 3% Kids 2% Sports 2% Food 1% Islamic 0% Channel Genre Share News Entertainment Regional Music Movie Kids Sports Food Islamic
  • 7. Genre Wise Airtime (Mins) Share % Based on TVCs only Airtime based on minutes 18% 11% 5% 5% 5% 4% 3% 2% 2% 1% 15% 5% 10% 8% 3% 4% 1% 1% 1% 1% 8% 8% 8% 5% 1% 2% 4% 17% 8% 8% 10% 4% 8% 6% 2% 19% 30% 3% 4% 6% 4% 1% 1% 35% 8% 7% 10% 3% 5% 6% 1% 5% 9% 2% 9% 2% 9% 10% 1% 2% 6% 4% U N I L E V E R P A K I S T A N P R O C T E R & G A M B L E P A K I S T A N P E P S I C O L A I N T E R N A T I O N A L T H E C O C A - C O L A E X P O R T C O R P O R A T I O N N E S T L E P A K I S T A N R E C K I T T B E N C K I S E R P A K I S T A N C O L G A T E P A L M O L I V E G L A X O S M I T H K L I N E P A K I S T A N E N G R O F O O D S C O N T I N E N T A L B I S C U I T GENRE WISE TOP 10 ADVERTISERS Entertainment News Regional Music Movie Kids Sports Food Islamic
  • 8. Genre Wise Airtime (Mins) – April 2017 Based on TVCs only Airtime based on minutes
  • 9. Based on TVCs only Airtime based on minutes Genre Wise Airtime (Mins) – April 2017
  • 10. Based on TVCs only Airtime based on minutes 3369 2199 648 438 418 368 294 275 222 212 8731 6188 1920 617 1064 1071 294 1129 650 576 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 0 500 1000 1500 2000 2500 3000 3500 4000 PROCTER& GAMBLE PAKISTAN UNILEVER PAKISTAN NESTLE PAKISTAN TheCoca-Cola Export Corporation RECKITT BENCKISER PAKISTAN PEPSICOLA INTERNATION AL LAHORE GARDEN ENGLISH BISCUIT MANUFACTUR ERS PAKELEKTRON BOLDBODY SPRAY Movie Genre - Top 10 Advertisers Airtime Mins Sum of Frequency 3868 1101 903 813 760 682 595 543 459 307 11165 3518 3039 3608 4056 1753 3241 2697 2540 1198 0 2000 4000 6000 8000 10000 12000 0 500 1000 1500 2000 2500 3000 3500 4000 4500 UNILEVER PAKISTAN RECKITT BENCKISER PAKISTAN PROCTER& GAMBLE PAKISTAN HILAL CONFECTIONA RY NESTLE PAKISTAN ISMAIL INDUSTRIES ENGLISH BISCUIT MANUFACTUR ERS CONTINENTAL BISCUIT K.SSULEMANJI ESMAILJI& SONS K&NS Kids Genre - Top 10 Advertisers Airtime Mins Sum of Frequency 948 907 898 571 484 460 422 420 418 400 3646 2921 1642 1686 2026 1969 1159 1045 1256 1017 0 500 1000 1500 2000 2500 3000 3500 4000 0 100 200 300 400 500 600 700 800 900 1000 CONTINENT ALBISCUIT RECKITT BENCKISER PAKISTAN TheCoca- ColaExport Corporatio n UNILEVER PAKISTAN PEPSICOLA INTERNATI ONAL BP INDUSTRIES PAK TELECOM MOBILE SERVICE INDUSTRIES CMPAK PAK ELEKTRON Sports Genre - Top 10 Advertisers Airtime Mins Sum of Frequency 379 276 225 207 175 171 158 121 118 108 2812 1874 284 1303 837 1613 1206 986 397 527 0 500 1000 1500 2000 2500 3000 0 50 100 150 200 250 300 350 400 SHANFOODS UNILEVER PAKISTAN CONATURAL ASSOCIATED INDUSTRIES NESTLE PAKISTAN K.SSULEMANJI ESMAILJI& SONS DIAMOND IMPEX CORPORATION RASULFLOOR MILLS ENGROFOODS TELENOR PAKISTAN Foods Genre - Top 10 Advertisers Airtime Mins Sum of Frequency Genre Wise Airtime (Mins) – April 2017
  • 11. Thank You Contact Us: info@mediamonitors.com.pk Tel: 021-34306575-7