An organization in Ukraine called CN OPORA ran an internet mobilization campaign in 2009 to encourage more citizens to vote in an upcoming election. They started with the slogan "Change yourself, change the country. Cast a vote!" and engaged 25 early adopters to help coordinate the campaign across social networks, blogs, videos and other online platforms. Through these efforts, they were able to increase voter turnout from 50% to 75% and tested effective online campaign techniques. The document concludes the campaign demonstrated the potential for internet mobilization to address specific problems over a defined period, but that offline organization is also needed to drive real change.