Twc Promotions Wide
- 1. Integrated Marketing and Promotions Executions
- 2. Retail, CPG and video game partners Official Movie Website
- 3. Website Strategic partner on this film
- 4. TWC also tagged TV spots with the iVillage logo Official movie website co- promoted by SeenOn and Facebook
- 5. E-vite premiere invitation St. Martins Press book tie-in with a branded standee
- 6. Henredon As see in ad in Traditional Home Magazine
- 7. In-book and online sweepstakes which Henredon promoted in Traditional Home
- 8. Caesar Stone built the set of Mrs. Xs Fifth Avenue kitchen and used photographs to run As seen in ads in multiple magazines for three consecutive months
- 9. Print creative to promote the sweepstakes Online Sweepstakes
- 10. Online promotion Stroller hang-tag
- 11. Peel-off game piece P&G placed Swiffer in the film and promoted their involvement via an online sweepstakes Hollywood Movie Money on/offline promotion; 10,000 tickets funded by Hearst
- 13. Wish List Promotion with American Express
- 14. Entertainment Hub placement to drive ticket sales. Ticket AOL, MSN and Yahoo! home page takeover featured Wish List sales were also promoted via several email blasts and creative for a 24 hour period. Value: $1.1 mm in media. inclusion in card member newsletters. American Express was also a premiere sponsor
- 15. Exclusive American Express card member only ticket sales to an advanced screening in ten markets.
- 16. Blockbuster As a strategic partner of The Weinstein Company, Blockbuster provided the following: Posters in all locations that correspond with the footprint of the December 25th release; email blast targeted to all registered users in those markets Online teasers and presence on Blockbuster.com home page Email blast to 7.9mm+ registered users Coca-Cola Coca Cola has a broad reaching partnership with the Historical Black Colleges and Universities. Coca-Cola: Underwrote college screening programs in the top 20 markets for HBCUs Ran screen slides on over 13,000 screens for an eight week run (promoting The Great Debaters generating 23mm impressions) Lycos sent email to 2.5 of its registered users pointing them to the exclusive American Express purchase page on Fandango.com.
- 17. Brooks Brothers provided all the clothing for the film and featured drawings by two time Academy Award nominated designer Sharen Davis on their website and in ten store windows.
- 18. Movies home Yahoo supported their involvement from their homepage Yahoo had the internet exclusive of the trailer in addition to exclusive photos. They provided $776,500.00 in promotional value. Branded search 42nd Street marquee
- 19. Premiere at the National Theater in Westwood, Los Angeles Sponsored by Hennessy Cognac and W Hotels
- 20. Movie Cash insert On-pack DVD sticker Over 40,000 Movie Cash tickets were funded by Starz Starz Entertainment/Best Buy in-store promo end cap in 1,171 stores
- 21. Licensed merchandise for ROB ZOMBIES HALLOWEEN and GRINDHOUSE
- 22. Movie Cash: Included with STORMBREAKER DVDs at Wal-Mart stores Promotional partners
- 23. Nestle Waters created over 8 million FSIs which were inserted in newspapers across America
- 24. Licensed merchandise for an international McDonalds Happy Meal promotion featuring The Teenage Mutant Ninja Turtles
- 25. Carls Jr. and Hardees is a partner who will activate with in-store, online and print promotions. Starring: John Cusack, Steve Buscemi, John Cleese, Jay Leno and Eddie Izzard. October 2008 Release 7-Eleven is an integration partner who will activate in-store and online promotions internationally. 2009 Release
- 26. Sister Company Strategic Partner :15 or :30 second spots which cannot be fast forwarded through on the DVD Email blasts to 7.4+ Featurette million registered Special Features sponsorship users On-pack stickers Total Access website In-pack inserts (Business Response Cards, collateral, In-store signage sampling, etc.) Tagged trailers Retail promotions with Target, Wal*Mart, etc.
- 27. MEDIA PARTNERS Bravo TV Elle Magazine INTEGRATION PARTNERS LOreal TRESemme Bluefly Hersheys Brother Sewing Machines Levis IN-KIND PARTNERS T-Mobile Starwood Parsons New School for Design
- 29. Co-branded print with models wearing designs produced for the show
- 30. Online store which sells licensed merchandise