Tweephone—world's first twitter client
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Tweephone is an analog Twitter client created using an old rotary dial telephone. It allows users to post tweets by dialing letters and numbers in the same way as making phone calls. The Bureau created Tweephone in under 48 hours as a creative way to celebrate its one year anniversary and promote the company's high production capabilities. Posted tweets using Tweephone reached over 30 million people and 10 million contacts, proving its viral success.
Tweephone—world's first twitter client
- 1. PRESEnts Tweephone Viral self-PR for the anniversary of the Bureau
- 2. Background Once upon a time having a very tight schedule the Bureau employees discovered that the company becomes one year old in less than 48 hours, and there is no "birthday cake"
- 3. Task To design and 'bake' a cake within 48 hours onсe again proving high creative and production levels of the Bureau to its customers and partners
- 4. Solution Tweephone - the first analog Twitter client
- 6. Tweephone —is the first analogue twitter client, which is made in in the frame of a rotary dial telephone set and is running on a platform Arduino Typesetting is based on the same principle as in the cell phone keypad. For instance, to get «a» you have to dial «2» once, and to get «f» you dial «3» three times. All tweets posted on the Tweephone Twitter account were dialed from this very device
- 9. distribution coverage level - over 30,000,000 people over 10,000,000 contacts
- 10. “If Don Draper had tweeted, he probably would have used the Tweephone.”
- 11. Idea: Nastya Pustova, production: Dmitry Krasnoukhov, Viral: Alex Mozhaev THANK YOU!