A study found that 53% of consumers expect a brand to respond to a tweet within an hour, and 72% expect a response if the tweet is a complaint. When brands do not respond in a timely manner, it can cause customer grievances to spread widely on social media networks. Tweetalyst Pro is a social media customer care and analytics tool that allows brands to track unanswered tweets, quickly reply with templates, monitor sentiment, and generate reports on employee activity to improve response time and convert unhappy customers.
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Tweetalyst - Social media customer care & analytics tool
2. Social Media a customer support
Customers take it to social media to talk about product or vent
If the customer isnt answered, can cause the grievance to take catalyst
effect and spread across the network
3. Problem at hand
53% of consumers expect a brand to respond to
a tweet within an hour
That number jumps to 72% of consumers
expecting a response if the tweet is a complaint
about the brand or its products
Source: http://marketingland.com/study-72-of-consumers-expect-brands-to-respond-within-an-hour-to-complaints-posted-on-twitter-63496
4. Problem at hand
Source: http://marketingland.com/study-72-of-consumers-expect-brands-to-respond-within-an-hour-to-complaints-posted-on-twitter-63496
5. Why Brands are expected reply?
Source: http://marketingland.com/study-72-of-consumers-expect-brands-to-respond-within-an-hour-to-complaints-posted-on-twitter-63496
6. Brands who respond timely get..
Source: http://marketingland.com/study-72-of-consumers-expect-brands-to-respond-within-an-hour-to-complaints-posted-on-twitter-63496
7. When a Brand doesnt respond on time
Source: http://marketingland.com/study-72-of-consumers-expect-brands-to-respond-within-an-hour-to-complaints-posted-on-twitter-63496
9. Features
Track unanswered tweets
Templates to reply quickly and train new joinees
Track customer sentiment to convert into happy customer
Reports to track employee activity through official brand account
Scoring system for Celebrity Factor, Impact Factor and Activity Factor