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Editor's Notes

• #3: So lets start with the problem.
• #4: Many of us here play games such as Watchdogs, Mario Kart, Minecraft and Street Fighter, and Twitch currently caters quite well for the recreational gamer. But there are many of us that play games like these.
• #5: These are simple games that we play when we’re travelling, waiting for an appointment, or out of just pure boredom and all we have is our mobile phones. But inevitably, we’ve all played a game where we’ve gotten stuck on a level we just can’t get past. This is the next target audience for twitch, the modern day casual gamer.
• #6: So we were given a mission.
• #7: To design a feature to add to the existing Twitch website that lets users quickly and easily upload walkthrough videos. And allow players that need help, to find the solution to their problem, be it specific or wide-ranging. With this mission in mind, I’m going to hand over to Louise as we introduce our personas.
• #12: We sent out our survey to numerous social media platforms, including the Survey sub-reddit /r/SampleSize and received 140 responses over three days.
• #13: Of those 140 responses, 82% are of the 18-35 demographic. 63% of the respondents say they play some form of videogame daily.
• #14: With 364 devices inputted we calculated that that averages out to roughly 2 devices per person, of which at least one or both are capable of playing games!
• #15: Though most complete 1 or two games in the space of 6 months, 30% stated that they hadn't completed a single game in six months. The main factor for this was getting stuck and losing interest. This highlighted to us a key pain point for consumers and we wanted to understand this problem further in our interviews.
• #16: Only 33 identified themselves as content creators, which is a huge ratio between creators and consumers. We identified this as an area to follow up on, finding out why so few upload content, and importantly what motivates those who do.
• #17: the preliminary info we got back from the survey in that regard states that most do it purely out of pleasure, and not for money. This was another point for further research - why do they put in so much for seemingly no reward?
• #18: Across all participants, Youtube was comprehensively the place to go for both uploading and consuming content, which steered our competitive analysis and made us look closely at the ‘model site’. With this preliminary data we put ourselves in a position to steer and narrow our research and define our questions going into user interviews.
• #25: Based on users pain points On the design studio we thought that syncing video and text would work
• #26: We came up with some paper prototype
• #27: After testing it we made changes suggested by users: 1) The Comments - it was moved from highlights to the main page 2) A new timeline was added to the page So users could see with more details specific section 3)Less Number of tabs for example WEAPONS and trophies are now shown in a dropdown menu inside MAP section
• #28: With the clickable prototypes users could use all functions of the website, interacting better with page
• #29: With the feedback given during the user testing: We decided to delete COMMENTS and DIFFICULTY RATE functions from each chapter section It was not clear if users were rating and commenting on a specific section or on full video Another MAJOR changes were needed to make the website easier to use and to understand 1) Delete extra timeline added on the second iteration 2) Change the Walkthrough section name from Walkthrough to Guides Was not every users who could understand the word “walkthrough” AND THE LAYOUT, it was totally changed, text content and video now appear beside each other this change was made because the page was too long and people couldn’t see both functions at the same time.
• #30: We also designed an uploading function for the website The tabs follow the same structure and order as the main page, making the uploading process easier After testing the design, the following changes were made: SAVE button - We completely forgot to add on the last iteration
• #31: More markers details were added to the map section
• #32: Syncing Markers with video is more clear now
• #33: I’m leo again. So that was a brief scenario of how Richard would find a solution in game he is stuck in.
• #34: We’ve created an addition to Twitch, that allows gamers to create flexible walkthrough content for all types of games. Walkthroughs are content rich and allows gamers to easily find places where they get stuck
• #36: When we were testing, some of our users preferred larger videos on the screen as thats what they were more interested in. Users enjoyed commenting on particular sections in a game, however the solutions we came up with were confusing, so we removed it from our last prototype. We would like further research this to find a design that is less confusing. Competitor research shows that a lot of walkthrough content is collaborative in a wiki style. We would like to test whether this is a better way to create richer and more complete content. With this version, content creators can be rewarded as they will be the sole creator of a walkthrough. Adding a wiki approach also adds additional complexity to rewarding creators of the content.