�ݺ�ߣ

101

Patrick
Padley
(@ppadley)
with

Shane
Adams
(@shaneadams)
from
AMC

#SMCKC

What
are
we
going
discuss?

!  What
is
TwiCer?

!  How
to
use
it?

!  For
businesses

!  Personal
branding

!  Wrap
up
and
Q&A

#SMCKC

A brief
history lesson
#SMCKC

200M
users

95M
tweets per day
#SMCKC

What
is
TwiCer?

!  A
real-‐Jme
informaJon
network

!  At
the
heart
of
TwiCer
are
small

bursts
of
informaJon
called
Tweets

!  Each
Tweet
is
140
characters
long

!  Small
size
but,
you
can
share
a
lot

with
a
liCle
space

#SMCKC

What
is
TwiCer?

hCp://www.youtube.com/watch?v=ddO9idmax0o
#SMCKC

How
is
it
different
than...

! Email
–
Email
is
private,
conversaJon
is
restricted
to

specific
recipients.

! Instant
Messaging
–
IM
is
typically
one
person
talking

to
another
in
a
private
conversaJon.

! Blogging
–
Blog
posts
are
typically
much
longer
than

140
characters,
take
Jme
to
write,
and
are
less

interacJve

! Facebook
–
You’re
generally
culJvaJng
relaJonships

with
already
established
friends.
TwiCer
is
about

interacJng
with
new
people
you
find
interesJng

#SMCKC

Se`ng
up
a
TwiCer
Account

#SMCKC

Before
You
Sign
Up

!  What’s
my
objecJve?

!  How
do
I
want
to
present
myself?

!  Should
I
use
it
to
build
my
personal

or
my
professional
network?

!  Choose
a
username
based
on
your

answers
above

#SMCKC

Business
Cases

!  Awareness

!  Lead/Sales

!  RetenJon/Up-‐sell

!  Customer
Service

!  Track
ROI

!  IntegraJon
with

MarkeJng

#SMCKC

Set
up
an
account

! Write
a
search
friendly
bio

 
!  Use
your
profile
to
drive

traffic
to
website

!  Use
an
idenJfiable
photo

that
is
consistent
with
your

other
social
networks

!  ProtecJng
your
tweets
vs.

making
them
public

#SMCKC

Anatomy
of
TwiCer

#SMCKC

Anatomy
of
a
Proﬁle

#SMCKC

Anatomy
of
a
Tweet

#SMCKC

PracJcal
Uses

#SMCKC

How
to
use
TwiCer?

You
can
post
your

current
status,
such
as...

#SMCKC

How
to
use
TwiCer?

Be
the
ﬁrst
to
know
about
breaking
news…

#SMCKC

How
to
use
TwiCer?

You
can
use
it
for
customer
service…

#SMCKC

How
to
use
TwiCer?

You
can
use
to
grow
revenue…

#SMCKC

How
to
use
TwiCer?

You
can
use
it
to
be
hyper
local…

#SMCKC

How
NOT
to
use
TwiCer?

#SMCKC

How
NOT
to
use
TwiCer?

@theconnor - Cisco just offered me a job!
Now I have to weigh the utility of a fatty
paycheck against the daily commute to
San Jose and hating the work.

#SMCKC

Tools
for
Managing
Accounts

#SMCKC

Follow
people

of
interest

#SMCKC

Don’t
broadcast.

Engage.

#SMCKC

Share
the
love

#SMCKC

Don’t
worry

about
the

#SMCKC

numbers

Let’s
Connect

Patrick Padley
Social Media Consultant at
Digital Evolution Group

@ppadley on Twitter
padleyp@digitalev.com
linkedin.com/in/patrickpadley

www.PatrickPadley.com

�ݺ�ߣ

Twitter 101

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Editor's Notes