SXSW 2013: How Twitter is Changing How We Watch TV
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The document discusses how Twitter is changing how people watch television. Some key points: - Many people now use their phones/tablets while watching TV and tweet about shows live or after they air - Different types of shows lead to different Twitter behaviors - ongoing series see year-round discussion while one-time events spark discussion during and after the airing - Networks are now aware of the role Twitter plays and are using it to build interest, aid discovery, encourage fan engagement, enable real-time participation, and gather feedback about programming
SXSW 2013: How Twitter is Changing How We Watch TV
- 1. How Twitter is changing how we watch TV Jenn Deering Davis, PhD Co-Founder and Chief Customer Of鍖cer Union Metrics @jdeeringdavis Jenn Deering Davis | Union Metrics SXSW 2013
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- 3. 400MM Tweets per day 200MM monthly active users Jenn Deering Davis | Union Metrics SXSW 2013
- 4. 41% of tablet owners & 38% of smartphone owners use devices while watching TV 1 in 3 Twitter users post about TV Of those who post about TV, 76% do so live Jenn Deering Davis | Union Metrics SXSW 2013
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- 6. Ongoing series Jenn Deering Davis | Union Metrics SXSW 2013
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- 10. One-time events Jenn Deering Davis | Union Metrics SXSW 2013
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- 14. Streaming all-at-once Jenn Deering Davis | Union Metrics SXSW 2013
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- 17. Ongoing series Jenn Deering Davis | Union Metrics SXSW 2013
- 18. Ongoing series 鍖nale Jenn Deering Davis | Union Metrics SXSW 2013
- 19. One-time event Jenn Deering Davis | Union Metrics SXSW 2013
- 20. Streaming all-at-once Jenn Deering Davis | Union Metrics SXSW 2013
- 21. Ongoing Finale Event Streaming Jenn Deering Davis | Union Metrics SXSW 2013
- 22. Building interest Discovery Fan engagement Real-time participation Feedback Jenn Deering Davis | Union Metrics SXSW 2013
- 23. Interest Jenn Deering Davis | Union Metrics SXSW 2013
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- 27. Discovery Jenn Deering Davis | Union Metrics SXSW 2013
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- 30. #advertising Jenn Deering Davis | Union Metrics SXSW 2013
- 31. Fan engagement Jenn Deering Davis | Union Metrics SXSW 2013
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- 37. Real-time participation Jenn Deering Davis | Union Metrics SXSW 2013
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- 39. Do you agree with the judges tonight? Jenn Deering Davis | Union Metrics SXSW 2013
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- 42. Feedback Jenn Deering Davis | Union Metrics SXSW 2013
- 43. Its like having millions of producers working with you. -Simon Cowell, American Idol Jenn Deering Davis | Union Metrics SXSW 2013
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- 46. So, whats next? Jenn Deering Davis | Union Metrics SXSW 2013
- 47. #ugh Jenn Deering Davis | Union Metrics SXSW 2013
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- 52. I use amazon prime more and more, and bounce in and out of Hulu+ My guess is <30 years old = Net鍖ix, Hulu only. No cable. Amazon Prime has a lot of video content, but it's so similar to what's available on Net鍖ix and I don't buy enough stuff on Amazon I need in two days that I probably won't buy it again. Net鍖ix's catalog has dwindled to the point that continued subscription, once a no- brainer, is unlikely. The exclusive licensing agreements on the networks is the largest problem I have. I hate watching back seasons on Net鍖ix but current seasons on Hulu+, e.g. Castle. I hate that Hulu+ still has ads though. I pay Time Warner for internet, but adding cable would triple my bill. I can tolerate advertisements for daily fresh content. Virtually all television programs suck. Most of my TV watching revolves around my kids and sports. For them, Net鍖ix is more than enough and I use MLB.tv to get live(ish) baseball streaming. Jenn Deering Davis | Union Metrics SXSW 2013
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