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Twitter Basics

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Kat Tancock

This document provides an overview of how to use Twitter effectively for magazines. It begins with a brief history of Twitter, noting it launched in 2006 and now has over 175 million users. The main points then cover how magazines can use Twitter to engage audiences, share content, and build conversations. Basics of Twitter like keeping tweets short, retweeting, and using hashtags are explained. The document concludes that the goal is brand awareness and relationships, not numbers, and that magazines should have fun with Twitter.

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Readers Digest Twitter Workshop Kat Tancock February 25, 2011
Twitter is the best way to discover whats new in your world. 2
A brief history Started in March 2006 and launched that July Reached 1 million users in early 2008 @besthealthmag joined in May 2008 As of February 2011, Twitter has 175 million registered users who write 95 million tweets a day 3
So whats the point? Twitters not (just) about what you had for lunch. 4
Magazines are using Twitter to... Engage Converse Share Respond Ask questions 5
Twitter basics Keep it short (140 characters or less) Converse, dont broadcast Give credit where its due Be interesting, informative, relevant and consistent Be conscious of the culture Be part of the community 6
Twitter donts Dont be a spammer Dont be a broadcaster * Dont treat all social media the same Dont ignore conversations Dont disappear * Unless its the strategy 7
Twitter 101: Retweets Used to share information from another user Format: RT @besthealthmag Tip of the day: Eat more kale! Okay to edit for length But if you want to be retweeted, keep the character count low Considered good etiquette to retweet others, and flattering to be retweeted 8
Twitter 101: @replies Usernames are preceded by an @ sign as a convention to signify a reply (this convention exists outside Twitter as well) Your followers will only see your @replies to people they also follow (if you want others to see, convention is to precede reply with a period) @username is also used to reference other users in a tweet Both @replies and retweets can easily be tracked 9
Twitter 101: @replies 10
Twitter 101: short links Shortened links (like bit.ly) used to reduce character count and for tracking Some sites have their own version (e.g., nyti.ms, tgam.ca) for branding and visibility Some Twitter tools and some sites will automatically shorten links 11
Twitter 101: hashtags Hashtags (#keyword) are used to track conversations within Twitter and elsewhere Can be serious (#eqnz), thematic (#journchat) or comical (#lessambitiousmovies) Useful for filtering conversations, searching for specific topics or participating in memes Used to track trending topics (although keywords are used too) 12
Twitter 101: hashtags 13
Twitter 101: Follow #followfriday or #ff used (on Fridays!) to recommend people to your followers Can be overused/spammy but can be done well Good example of a convention thats part of Twitter culture 14
Twitter 101: lists A tool to organize people you follow into groups Being included in lists is a good sign of being seen as relevant Can be used to sort must-reads from nice- to-reads and never-reads 15
So wheres the ROI? Dont count on counting success Some useful metrics: Followers, clicks, RTs, listed, @replies Manage expectations: aim for brand awareness and relationship building, not numbers and dollars Twitter is a tool, not a strategy Keep your perspective 16
Above all: Have fun! 17
Further reading twitter.com/about @twittermedia media.twitter.com www.chrisbrogan.com/a-brief-and-informal- twitter-etiquette-guide/ magazinesonline.wordpress.com/ 2009/02/25/how-magazines-should-use- twitter/ www.emmamwoolley.com/2010/09/blog- post/ 18

More Related Content

Twitter Basics

  • 1. Readers Digest Twitter Workshop Kat Tancock February 25, 2011
  • 2. Twitter is the best way to discover whats new in your world. 2
  • 3. A brief history Started in March 2006 and launched that July Reached 1 million users in early 2008 @besthealthmag joined in May 2008 As of February 2011, Twitter has 175 million registered users who write 95 million tweets a day 3
  • 4. So whats the point? Twitters not (just) about what you had for lunch. 4
  • 5. Magazines are using Twitter to... Engage Converse Share Respond Ask questions 5
  • 6. Twitter basics Keep it short (140 characters or less) Converse, dont broadcast Give credit where its due Be interesting, informative, relevant and consistent Be conscious of the culture Be part of the community 6
  • 7. Twitter donts Dont be a spammer Dont be a broadcaster * Dont treat all social media the same Dont ignore conversations Dont disappear * Unless its the strategy 7
  • 8. Twitter 101: Retweets Used to share information from another user Format: RT @besthealthmag Tip of the day: Eat more kale! Okay to edit for length But if you want to be retweeted, keep the character count low Considered good etiquette to retweet others, and flattering to be retweeted 8
  • 9. Twitter 101: @replies Usernames are preceded by an @ sign as a convention to signify a reply (this convention exists outside Twitter as well) Your followers will only see your @replies to people they also follow (if you want others to see, convention is to precede reply with a period) @username is also used to reference other users in a tweet Both @replies and retweets can easily be tracked 9
  • 11. Twitter 101: short links Shortened links (like bit.ly) used to reduce character count and for tracking Some sites have their own version (e.g., nyti.ms, tgam.ca) for branding and visibility Some Twitter tools and some sites will automatically shorten links 11
  • 12. Twitter 101: hashtags Hashtags (#keyword) are used to track conversations within Twitter and elsewhere Can be serious (#eqnz), thematic (#journchat) or comical (#lessambitiousmovies) Useful for filtering conversations, searching for specific topics or participating in memes Used to track trending topics (although keywords are used too) 12
  • 14. Twitter 101: Follow #followfriday or #ff used (on Fridays!) to recommend people to your followers Can be overused/spammy but can be done well Good example of a convention thats part of Twitter culture 14
  • 15. Twitter 101: lists A tool to organize people you follow into groups Being included in lists is a good sign of being seen as relevant Can be used to sort must-reads from nice- to-reads and never-reads 15
  • 16. So wheres the ROI? Dont count on counting success Some useful metrics: Followers, clicks, RTs, listed, @replies Manage expectations: aim for brand awareness and relationship building, not numbers and dollars Twitter is a tool, not a strategy Keep your perspective 16
  • 17. Above all: Have fun! 17
  • 18. Further reading twitter.com/about @twittermedia media.twitter.com www.chrisbrogan.com/a-brief-and-informal- twitter-etiquette-guide/ magazinesonline.wordpress.com/ 2009/02/25/how-magazines-should-use- twitter/ www.emmamwoolley.com/2010/09/blog- post/ 18

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