Twitter - Brazil
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- Twitter has over 140 million registered users who generate over 80 million tweets per day, with 30% coming from mobile devices. In Brazil there are over 12 million tweets per day from over 15 million accounts. - The presentation discussed using Twitter for marketing campaigns such as product launches through promoted tweets and trends. Case studies showed campaigns were able to significantly increase tweet volumes and engagement rates. - Advertising on Twitter through promoted tweets and trends was shown to be effective at driving brand conversations and followers while maintaining the user experience. Metrics on multiple brand campaigns demonstrated success in reaching large audiences and engagement.
Twitter - Brazil
- 1. Brazilian Delegation 09 08 10
- 2. 1. Introducing Twitter 2. Twitter in Brazil 3. Your campaigns 4. Advertising on Twitter 5. Upcoming dates
- 3. Twitter is not useful
- 4. 140M registered users 350,000 new signups/day .com 200M uniques/month 115M pageviews/day activity is exploding 80M Tweets/day (+ 65% in 3 months) 30% created from mobile 14M new followings/day
- 5. 52% 48% Male Female Gender Source: Twitter 0 0 0 0 1 3-12 13-17 18-34 35-49 50+ 14% 24% 45% 14% 4% Age Source: Quantcast, 01.10 Sep 2010 0M 10M 20M 30M 40M 50M Male Female Tweets/Day/Gender Source: Twitter
- 7. How many accounts? How many new signups/day? How many Tweets/day? 12,407,005 15,008,617 42,172
- 9. Twitter is great for marketing content
- 10. sigaSX4 Twitter is great for product launches
- 11. 0 750 1500 2250 3000 Mar 1, 2010 Mar 8, 2010 Mar 15, 2010 Mar 22, 2010 Mar 29, 2010 Apr 5, 2010 Apr 12, 2010 Apr 19, 2010 Apr 26, 2010 Daily Mentions, 2010 SigaSX4
- 12. Twitter is a vehicle for creativity
- 14. 0 375 750 1125 1500 Jan 1, 2010 Feb 4, 2010 Mar 10, 2010 Apr 13, 2010 May 17, 2010 Jun 20, 2010 Jul 24, 2010 Aug 27, 2010 Daily Brand Mentions, 2010 Bradesco Embraer Embratel Unibanco Varig Brazilian brands are being talked about - now!
- 16. Introducing Advertising on Twitter
- 17. How do we build an advertising platform that preserves the user experience? Real-time interest targeting !"#$#%&'!"#$#%&' !"##$%
- 20. Some of the brands currently using Promoted Products
- 21. The Promoted Tweets Dashboard
- 22. What results are we seeing?
- 23. Old Spice mentions per minute Jul 12-14 2010 Jun 13, 10:00AM EST Jun 14, 10:00AM EST Get well Kevin Rose Marriage Proposal !"#$#%&'!"#$#%&' Trend 0 50 100 150 200 7/12/100:01 7/12/101:21 7/12/102:48 7/12/104:16 7/12/105:57 7/12/107:39 7/12/1010:59 7/12/1013:36 7/12/1015:13 7/12/1016:30 7/12/1018:15 7/12/1019:51 7/12/1021:25 7/12/1022:59 7/13/100:53 7/13/102:20 7/13/103:54 7/13/105:32 7/13/107:39 7/13/1010:41 7/13/1013:29 7/13/1014:35 7/13/1015:31 7/13/1016:27 7/13/1017:23 7/13/1018:19 7/13/1019:15 7/13/1020:11 7/13/1021:07 7/13/1022:03 7/13/1022:59 7/13/1023:55 7/14/100:51 7/14/101:47 7/14/102:43 7/14/103:39 7/14/104:35 7/14/105:31 7/14/106:27 7/14/107:23 7/14/108:19 7/14/109:15 7/14/1010:11 7/14/1011:07 7/14/1012:03 7/14/1013:00 7/14/1013:56 7/14/1014:52 7/14/1015:48 7/14/1016:44 7/14/1017:40 7/14/1018:36 7/14/1019:32 7/14/1020:28 7/14/1021:24 7/14/1022:20 7/14/1023:16 Tweets/min
- 24. 0 8,000 16,000 TweetVolumeperHour 0% 6% 12% EngagementRate campaign summary Toy Story Tweets/hour Toy Story Tweet Engagement Rate 5.5xTweet vol. increase Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more? +57%Engagement rate increase Trend starts Trend ends Trend starts !"#$#%&'!"#$#%&' !"#$% Aug 2010
- 25. 0% 6% 12% EngagementRate LeBronJames 0 2,500 5,000 TweetVolumeperHour campaign summary LeBron James Tweets/hour LeBron James Tweet Engagement Rate 4.5xTweet vol. increase Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more? 11%Average engagement Trend starts Trend ends Trend starts !"#$#%&'!"#$#%&' !"#$% Trend ends
- 26. 0 200 400 600 800 Jul4,201012:00AM Jul4,20103:00AM Jul4,20106:00AM Jul4,20109:00AM Jul4,201012:00PM Jul4,20103:00PM Jul4,20106:00PM Jul4,20109:00PM Jul5,201012:00AM Jul5,20103:00AM Jul5,20106:00AM Jul5,20109:00AM Jul5,201012:00PM Jul5,20103:00PM Jul5,20106:00PM Jul5,20109:00PM Jul6,201012:00AM Jul6,20103:00AM Jul6,20106:00AM Jul6,20109:00AM Jul6,201012:00PM Jul6,20103:00PM Jul6,20106:00PM Jul6,20109:00PM Jul7,201012:00AM Jul7,20103:00AM Jul7,20106:00AM Jul7,20109:00AM Jul7,201012:00PM Jul7,20103:00PM Jul7,20106:00PM Jul7,20109:00PM Jul8,201012:00AM Jul8,20103:00AM Jul8,20106:00AM Jul8,20109:00AM Jul8,201012:00PM Jul8,20103:00PM Jul8,20106:00PM Jul8,20109:00PM TweetVolumeperHour Despicable Me mentions/hour Trend starts Trend ends kick-started the conversation!"#$#%&'!"#$#%&' !"#$% 4.2xTweet vol. increase
- 27. 570000 582500 595000 607500 620000 Jun 12,2010 Jun 13,2010 Jun 14,2010 Jun 15,2010 Jun 16,2010 Jun 17,2010 Jun 18,2010 Jun 19,2010 Jun 20,2010 Jun 21,2010 Jun 22,2010 Jun 23,2010 Jun 24,2010 Jun 25,2010 Followers @DisneyPixar Followers Trend starts Trend ends Toy Story 3 released Jun 15 2010 converted buzz into followers!"#$#%&'!"#$#%&' !"#$% +25,000Follower increase
- 28. performance summary # Brand Campaign Duration Engagement Trend Impressions Retweets 1 Ford Mustang 1/2 day 32% 40,000,000 390 2 Universal Despicable Me 1 day 15% 125,900 587 3 Nike World Cup 1/2 day 14% 59,000,000 207 4 Old Spice Old Spice Man 1 day 13% 53,100,000 313 5 NBA LeBron James 1/2 day 11% 57,000,000 236 6 Motorola Droid 2 1/2 day 11% 23,100,000 88 7 Disney Toy Story 3 6 days 10% 650,000,000 13,276 8 Fox Predators 2 days 8% 174,500,000 669 9 Paramount Dinner for Schmucks 1 day 7% 70,600,000 127 10 Coca-Cola World Cup 1 day 6% 113,250,000 450 !"#$#%&'!"#$#%&' !"#$%&
- 29. 1. December 2010: Translation 2. March 2011: Brazil Office 3. April 2011: Promoted Products in BR Twitter Brazil: Upcoming dates
- 30. For information about Twitters advertising products, please email promotedtweets@twitter.com Thanks!