Twitter Cards 101
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This deck provides a consolidated view of the latest twitter cards and how they can be leveraged for different marketing purposes. The deck highlights the following Twitter Card types: Summary, Summary with Large Image, Photo Card, Gallery Card, App Card, Player Card, Product Card as well as a brief overview of the new analytics options.
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Twitter Cards 101
- 1. // twitter cards 101
- 2. // tom edwards svp, digital strategy & innovation
- 3. // why twitter cards? With Twitter Cards, you can attach rich photos, videos and media experiences to tweets. This requires adding a few lines of HTML to the web destination. Users who tweet links to your content will have a Card added to the tweet thats visible to their followers. The primary bene鍖t is to enhance the content from a destination such as .com within the twitter experience to increase the probability of user action. *Sources: Twitter Developer Resources
- 4. // summary card default card includes a title, description, thumbnail, and twitter account information // twitter cards
- 5. // summary card add meta tags to the .com once the tags are live, we must submit the card for approval through the twitter card validator // twitter cards
- 6. // summary card features a large, full-width prominent image alongside a tweet. designed to give a rich photo experience, a click drives referral to the .com // twitter cards summary card with large image
- 7. // photo card the image is front and center in the tweet. clicking on the photo expands it to a richer detailed view // twitter cards
- 8. // gallery card represents collections of photos within a tweet. lets users know there are more than just a single image at the URL shared // twitter cards
- 9. // app card represents mobile applications on Twitter and to drive installs. card allows for name, description, icon, and also to highlight attributes such as rating and price // twitter cards
- 10. // app card deep linking within a native application is feasible within a Twitter card. You can specify Open in ___ App to drive a user to a speci鍖c location in app // twitter cards
- 11. // player card new card type that delivers rich media experiences within the tweets through web, mobile web and native applications // twitter cards
- 12. // product card represent product and retail items on Twitter. Showcase products via image, description, and highlight two other key details about the product // twitter cards
- 13. // card validator go to the card validator. click on Validate & Apply supply URL If metatags are correct submit for approval // submitting for approval
- 14. // card analytics your snapshot change over time card types sources links, in鍖uencers, devices // analytics
- 15. // social cms some social cms systems already support varying levels and types of twitter cards. // cms integration