Twitter for journalists
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This document provides guidance for journalists on using Twitter. It outlines that Twitter should not be used as a marketing tool, complaint list, automated feed, or to meet page view goals. Instead, journalists should use Twitter to find story ideas, sources, and experts, solicit interested parties, vet ideas, and talk with readers. The document recommends setting goals for finding sources and experts and engaging with readers. It also provides tips for basic Twitter functions, finding people to follow, publicizing one's Twitter account, and measuring success.
Twitter for journalists
- 1. Twitter for Journalist s in 140 slides or less by @OCReggie http://twitter.com/ocreggie The Orange County Register http://ocregister.com
- 2. What it isn't •A marketing tool •A complaint list •Just an automated feed •A way to meet page view goals •Private
- 3. What it is
- 5. For journalists •Find story ideas •Find sources •Find experts •Solicit to interested parties •Vet ideas •Talk with readers •Share content (his, hers and ours)
- 7. Set goals •Find x story ideas in first month •Find x sources by second month •Find x experts by first month •Get x replies to solicits •Join x conversations •Share x links
- 8. Twitter.com
- 10. Basic tweet
- 11. Reply to a tweet
- 12. Re-tweet
- 13. Tweet with link
- 15. Find people to follow •your friends •search.twitter.com •crazybob.org/twubble •twitter.grader.com •twitterholic.com •mytweeple.com
- 17. Measure success •Did you find x story ideas? •Did you find x sources? •Did you find x experts? •Did you get x replies to solicits? •Did you join in x conversations? •Did you share x links?
- 18. Not working? STOP IT!