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Twitter In-Depth 1

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Mark Biersdorf

This document discusses how Twitter can be used for professional purposes like staying up to date in one's field. It compares Twitter to email, noting both allow communication but Twitter has key differences like character limits and public broadcasts. Elements of Twitter are explained like handles, hashtags, URLs, direct messages, retweets, and lists. Lists are emphasized as a way to organize tweets by topic or person into private groups or public communities. Dashboard tools are introduced to manage multiple lists in column views without opening each list.

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Social Media: Twitter Twitter In-depth May 9, 2012 Robert Lawrence III @mark_biersdorf For the Intermediate Twitterer
Why Twitter Research, learn, stay up to date in your field (e.g., CPA, IT, HR, Medical Devices, etc.) Follow topics and people of interest Look for jobs Be seen; get your brand out Participate in a community (e.g., Cubs, Sox, CPA, IT, Mac) Send out important information to others
Understanding Twitter
How is Twitter Like Email? Both are communication tools Tweet like email message @handle like email address Sending Tweet like sending message to an email group Private list like email group Public list like public group in email
How is Twitter Like Email? Both can have addresses in the message Both can contain text, URLs, pictures DM like sending email to one person Both can become unmanageable if not organized
How is Twitter Not Like Email? 140 characters in Tweet Tweets sent to people you dont know with #hashtags and @handles @handles, URLs, #hashtags in Tweet body Dont delete Tweets
How is Twitter Not Like Email? Show brand in Twitter (Profile, Tweets) Find information in Twitter, including jobs; someone must send them to you in email Followers and Following Communities, social aspect Can link Twitter to Facebook, LinkedIn, etc.
Twitter Elements and their Application
Twitter Elements Profile Information Handles - @xCubs2016 or @xwhitesox2013 Hashtags - #socialmedia URL added to Tweet Direct Messages (DM) and Retweets (RT) Lists
Twitter Profile Information about you Connection to LinkedIn, Facebook Your Brand
@handles Unique to every Twitter user Use handle to send a Tweet to someone that is not following you Placed anywhere in Tweet body, acts like a c.c. in email Click on a handle to show other messages
Using @handles Expand audience beyond followers Add handles in the body of the Tweet c.c. contact in Retweet
Hashtags Relevant keywords Placed anywhere in Tweet body Clicking on a hashtags shows other messages with that keyword Can be trend topics
Hashtags
Using # and @ together Click on handles and hashtags to see similar Tweets
Adding URL to Tweet Share article, information or blog with others A long URL is shortened in Tweet so it fits
Direct Messages (DM) Send a message only to the recipient Recipient must be a follower Other followers cannot see Not listed in Tweet timeline Two ways to send DM
Direct Messages #1 Place d in front of the handle Now it is direct
Direct Messages #2
Retweets Send out someone elses Tweets
Lists: Private and Public
Too Much Information So, how do you find the important stuff? Lists!
What are Lists Sort Tweets by topics and people for easier viewing A curated group of Twitter users Two kinds; Private and Public Create or join lists http://bit.ly/IwI47z
Lists: Private
List Types - Private You create - 25 characters per list name, 20 lists/account, 500 members/list Think group of people, you can organize by topic or interest Separates important information from a storm of Tweets Only you can view private list
View Lists in Profile
How to Create Lists
New Private List
Adding Twitterer to Your Private List
List View List shows only list member tweets Easier to find topical tweets
Changing Lists Public or Private from Twitter Click on List to open Edit or Delete Can change name, public or private
Lists: Public
About Public Lists Community of members, share tweets with others that appreciate them Anyone can find and join Create your own public list in Twitter Subscribe to already created public lists Create or join public list on Listorious
Public Lists Created in Twitter
Create Public List Pick unique name Enter appropriate description for public to see Select Public and save list
Add Members Look up handles to add to public list New member will be notified
Join a Public List from Twitter Click on follower/following profile Click on their lists; only Public lists show Click on the list that you like
Join a Public List Subscribe to list New List will show under your profile
Removing Yourself From a Public List First step; what lists are you on? See what lists you are on (i.e., Member of To remove name from list, block list owner Unblock owner if you still want to follow them (Still off the list)
Public Lists Listorious
Subscribe to Public Lists Listorious search lists and people to follow by topic, region or profession Twitter log in Follow or create public lists http://listorious.com
Listorious Type search term or Click on list title pick from existing list
Adding Public List View on Twitter Subscribe to the List
New List Added to Profile Before Just added public list
Dashboards: Managing Tweets and Lists
Unmanaged Lists A lot of steps to see unmanaged lists Go to profile Click on list Up to 20 lists to open and view Tweets Dashboards group lists in columns Columns are open lists Dont have to open list to see tweets Tweets still organized by lists
Dashboards Dashboard displays your lists in column form Used to manage private or public Twitter lists TweetDeck, HooteSuite, Seesmic, others Top 10 Dashboards - http://bit.ly/Jyp7jb Versions for iPhone, iPad, Windows, Mac
TweetDeck
Columns Columns linked to your lists
Changing Views Each column represents a list from your Twitter account Column lists Tweets by order received Add columns to TweetDeck as you create lists Navigate columns by clicking on bars
Create Column Chose column type Lists
Create Column 2 Select the list (e.g. Mac) Click on the column button
New Column
Additional Resources How to create a List - http://bit.ly/KC3cr8 TweetDeck Tutorial - http://bit.ly/IttFYl How to use Listorious - http://bit.ly/JaRrLe Using #hashtags - http://bit.ly/ILhRWc
Conclusion Understand Twitter Elements, experiment Lists organize and display similar Tweets Lists are starting point for Dashboards Dashboards display lists in columns Columns display Tweets w/o opening lists
Questions?

More Related Content

Twitter In-Depth 1

  • 1. Social Media: Twitter Twitter In-depth May 9, 2012 Robert Lawrence III @mark_biersdorf For the Intermediate Twitterer
  • 2. Why Twitter Research, learn, stay up to date in your field (e.g., CPA, IT, HR, Medical Devices, etc.) Follow topics and people of interest Look for jobs Be seen; get your brand out Participate in a community (e.g., Cubs, Sox, CPA, IT, Mac) Send out important information to others
  • 3. Understanding Twitter
  • 4. How is Twitter Like Email? Both are communication tools Tweet like email message @handle like email address Sending Tweet like sending message to an email group Private list like email group Public list like public group in email
  • 5. How is Twitter Like Email? Both can have addresses in the message Both can contain text, URLs, pictures DM like sending email to one person Both can become unmanageable if not organized
  • 6. How is Twitter Not Like Email? 140 characters in Tweet Tweets sent to people you dont know with #hashtags and @handles @handles, URLs, #hashtags in Tweet body Dont delete Tweets
  • 7. How is Twitter Not Like Email? Show brand in Twitter (Profile, Tweets) Find information in Twitter, including jobs; someone must send them to you in email Followers and Following Communities, social aspect Can link Twitter to Facebook, LinkedIn, etc.
  • 8. Twitter Elements and their Application
  • 9. Twitter Elements Profile Information Handles - @xCubs2016 or @xwhitesox2013 Hashtags - #socialmedia URL added to Tweet Direct Messages (DM) and Retweets (RT) Lists
  • 10. Twitter Profile Information about you Connection to LinkedIn, Facebook Your Brand
  • 11. @handles Unique to every Twitter user Use handle to send a Tweet to someone that is not following you Placed anywhere in Tweet body, acts like a c.c. in email Click on a handle to show other messages
  • 12. Using @handles Expand audience beyond followers Add handles in the body of the Tweet c.c. contact in Retweet
  • 13. Hashtags Relevant keywords Placed anywhere in Tweet body Clicking on a hashtags shows other messages with that keyword Can be trend topics
  • 15. Using # and @ together Click on handles and hashtags to see similar Tweets
  • 16. Adding URL to Tweet Share article, information or blog with others A long URL is shortened in Tweet so it fits
  • 17. Direct Messages (DM) Send a message only to the recipient Recipient must be a follower Other followers cannot see Not listed in Tweet timeline Two ways to send DM
  • 18. Direct Messages #1 Place d in front of the handle Now it is direct
  • 20. Retweets Send out someone elses Tweets
  • 22. Too Much Information So, how do you find the important stuff? Lists!
  • 23. What are Lists Sort Tweets by topics and people for easier viewing A curated group of Twitter users Two kinds; Private and Public Create or join lists http://bit.ly/IwI47z
  • 25. List Types - Private You create - 25 characters per list name, 20 lists/account, 500 members/list Think group of people, you can organize by topic or interest Separates important information from a storm of Tweets Only you can view private list
  • 26. View Lists in Profile
  • 27. How to Create Lists
  • 29. Adding Twitterer to Your Private List
  • 30. List View List shows only list member tweets Easier to find topical tweets
  • 31. Changing Lists Public or Private from Twitter Click on List to open Edit or Delete Can change name, public or private
  • 33. About Public Lists Community of members, share tweets with others that appreciate them Anyone can find and join Create your own public list in Twitter Subscribe to already created public lists Create or join public list on Listorious
  • 35. Create Public List Pick unique name Enter appropriate description for public to see Select Public and save list
  • 36. Add Members Look up handles to add to public list New member will be notified
  • 37. Join a Public List from Twitter Click on follower/following profile Click on their lists; only Public lists show Click on the list that you like
  • 38. Join a Public List Subscribe to list New List will show under your profile
  • 39. Removing Yourself From a Public List First step; what lists are you on? See what lists you are on (i.e., Member of To remove name from list, block list owner Unblock owner if you still want to follow them (Still off the list)
  • 40. Public Lists Listorious
  • 41. Subscribe to Public Lists Listorious search lists and people to follow by topic, region or profession Twitter log in Follow or create public lists http://listorious.com
  • 42. Listorious Type search term or Click on list title pick from existing list
  • 43. Adding Public List View on Twitter Subscribe to the List
  • 44. New List Added to Profile Before Just added public list
  • 46. Unmanaged Lists A lot of steps to see unmanaged lists Go to profile Click on list Up to 20 lists to open and view Tweets Dashboards group lists in columns Columns are open lists Dont have to open list to see tweets Tweets still organized by lists
  • 47. Dashboards Dashboard displays your lists in column form Used to manage private or public Twitter lists TweetDeck, HooteSuite, Seesmic, others Top 10 Dashboards - http://bit.ly/Jyp7jb Versions for iPhone, iPad, Windows, Mac
  • 50. Changing Views Each column represents a list from your Twitter account Column lists Tweets by order received Add columns to TweetDeck as you create lists Navigate columns by clicking on bars
  • 52. Create Column 2 Select the list (e.g. Mac) Click on the column button
  • 54. Additional Resources How to create a List - http://bit.ly/KC3cr8 TweetDeck Tutorial - http://bit.ly/IttFYl How to use Listorious - http://bit.ly/JaRrLe Using #hashtags - http://bit.ly/ILhRWc
  • 55. Conclusion Understand Twitter Elements, experiment Lists organize and display similar Tweets Lists are starting point for Dashboards Dashboards display lists in columns Columns display Tweets w/o opening lists