Twitter installations
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This document discusses how Twitter can be used to interact with physical installations and experiences in real-time. While Twitter is commonly used for promotions, it has untapped potential to instantly connect digital interactions to real-world actions. The document demonstrates new technology that can instantly trigger physical experiences and events through a tweet, such as receiving a product from a vending machine or lighting up a building, going beyond traditional Twitter promotions. Brands are encouraged to explore how Twitter activations could immerse consumers in live experiences and amplify the reach of events.
Twitter installations
- 1. Experiential Twitter Installations more than just a #hashtag 息 iD Experiential 2013
- 2. With over 500 million people using Twitter worldwide It is the ideal platform for brands to engage with their consumers
- 3. However, aside from re-tweet competitions, brands dont make the most of Twitter Its more than
- 4. Twitter can interact with physical installations in the real world too! And its one of the most effective ways to amplify the reach of a live brand experience
- 5. Imagine tweeting a vending machine to be receive a sweet in real-time! For example:
- 6. You are instantly immersed in the experience, while Your sweet tweet goes global! The technology already exists, so why isnt it used by more brands?
- 7. Traditional Twitter activated installations take 5-30 seconds to convert a tweet into an action in the real world Because The average consumer decision is made in 3 seconds They just arent fast
- 8. Working with the new Twitter streaming API we have developed our own framework for creating Therefore more individual consumer interactions can take effectiv e instan t Twitter installations
- 9. See how it works for yourself In the following video we bring this bright idea to life in a live experiment So now, when consumers interact with your brand at a live
- 11. We developed the following experiment to show brands that the possibilities are endless This simplifies how this type of technology can help brands truly connect with their consumers instantly The technology can be adjusted to almost anything e.g. turning on a cars engine or lighting up a building *Video to be inserted Light up a building With a tweet
- 13. The only limit is your imagination!
- 14. To find out more Contact iD www.iDagency.com 020 7428 1479