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http://www.slideshare.net/brilliantvideo
Tuesday, September 29, 2009

Agenda
What is Twitter ?


Agenda
What is Twitter ?

Getting started


Agenda
What is Twitter ?

Getting started

What’s in it for you?


Agenda
What is Twitter ?

Getting started


A few tools I have found that make Twitter easier


What is Twitter ?


What is Twitter ?

Twitter asks the question - what are you doing?


What is Twitter ?

Twitter is also a messaging service much like things you already
use on a daily basis. It is like email, texting, blogging all wrapped
up into one. The major difference is everything is done 140
characters at a time.

Twitter is also public, and like blog posts you don’t need to give
other people permission to read what you have written or
“tweeted”.


What is Twitter ?

People conversely can choose who they receive messages or
“tweets” from and this is called following. Being interesting is
important or nobody will follow your updates.

Twitter is not just about being followed, however, it’s more
about listening, engaging, conversing and the sharing of
information.


Getting started


Getting started

Create your profile


Getting started
Create your profile


Getting started
Create your profile

After name and location comes the tricky
part - the bio box part. Here you have 160
characters to tell your life story and create
interest.


Getting started

Create your profile

After name and location comes the tricky
part - the bio box part. Here you have 160
characters to tell your story and create
interest.
Add a picture or artwork


Getting started
Create your profile

Add a picture or artwork

People are unlikely to follow you on
Twitter if you have no picture or logo
posted. People will think you are spam
using the default Twitter logo.


My finished profile



Twitter will take a little time to get used to, but once you get used
to it, it will become second nature like text and instant messaging.
It also does not require a staff to oversee.

You get back from Twitter what you put into it, like everything
else. You reap what you sow. So if you spend a half hour a day
reading, posting and re-tweeting messages to followers, you will
gradually increase your followers, find new followers that find you
interesting and your audience will grow.



Re-tweeting ? did I lose you?

Re-tweeting is the unselfish act of repeating someone else’s tweet
to your followers. In essence you are saying I liked what this
person tweeted (blog, saying, quote etc.) and you give it value.
You personalize it and say, that is the good stuff right there.

Being re-tweeted is great also. When another person finds value
in something you tweeted it exposes your thoughts to his or her
group of followers, again with the notion that you share the good
stuff.


Search for your company name periodically to see what other
people are saying about your company or brand. What are they
saying? Can you learn from what they are saying?

Talking about your company on Twitter is fine

“Don’t be that guy!” - Chris Brogan (70%- 30% mix is good )



Tweet about other things that people might be interested in. Link
to a blog article you read. Tell them why you found it interesting.
Give people information that will make their lives easier. Tweet a
link to a recipe, a restaurant or a movie review you wrote. Tweet
about things happening in your industry that may help others.

Check Twitter trends, find out what other people are talking
about and add value to the conversation.



If you have Google analytics installed on your website and you
have a link to your website on your Twitter page you will see traffic
generated to your website. People like to buy from people they
like and people they feel they know. Twitter allows you to connect
with potential customers and clients in a whole different way.

Twitter creates “ambient intimacy” - Lisa Reichelt @leisa or a
lightweight but meaningful connection. (Facebook)



Twitter can be a real asset as part of your companies overall
in-bound marketing strategy. If used in conjunction with blogs,
Facebook, Linkedin, Flickr, YouTube, Vimeo and other social
media friendly sites you have the ability to increase your
companies visibility and reach potential clients as never before.


A few tools I have found to make Twitter easier

Twhirl http://www.twhirl.org/

Seesmic Desktop http://seesmic.com/

Social Oomph http://www.socialoomph.com/

Mr. Tweet http://mrtweet.com/

Tweetdeck for iPhone


Acknowledgements

Things I read to prepare for this presentation include

The Twitter Book by Tim O’Reilly and Sarah Milstein

The Twitter Handbook by Deborah Micek and Warren Whitlock

The Twitter Manual by David Risely


Questions?


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