Twitter Usage
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This document analyzes Twitter usage data across various demographics such as gender, age, education level, income, location, and more. It shows that while women and men use Twitter at similar rates, usage is highest among those ages 18-29, those with a college education or higher, an income of $75,000+, and who live in urban areas. The data also revealed that Twitter has a significant number of users ages 30-49 and 50-64, higher than originally expected.
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Twitter Usage
- 1. Twitter Usage Katie Grieser
- 2. Men vs. Women 18% 17% Men Women
- 3. Demographic Use 35% 30% 25% 20% 15% 10% 5% 0% White: Non-Hispanic Black, Non-Hispanic Hispanic
- 4. Age Group Cohort Usage 35% 30% 25% 20% 15% 10% 5% 0% 18-29 30-49 50-64 65+
- 5. Usage by Educational Attainment 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% College+ Some College High School Grad or Less
- 6. Usage by Income and Employment 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% $75,000+ $50,000-$74,999 $30,000-$49,999 Less than $30,000
- 7. Breakout of Usage 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Urban Suburban Rural
- 8. Summary ? Twitter is a great target market because it has a wide range of users. It¡¯s biggest number of users fall in the target age range. ? The data surprised me in that I had no idea how many people above the age of 29 were Twitter users.