Two door cinema club
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Two Door Cinema Club uses normal household photographs for their album artwork, fitting with the indie music convention of having a homemade, garage band aesthetic. The artwork also objectifies the female body and conforms to Laura Mulvey's "Male Gaze" theory of representation. Photos of the band show them wearing bright colors, t-shirts, jeans, and high-top shoes, accentuating their image through a consistent style.
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![Their album artwork is comprised of quite normal photographs taken in [presumably] their
houses. This fits into the convention of indie music as having this Home-Made or garage
band element to it.
The artwork also conforms to Laura Mulveys view of the Male Gaze. As you can see the
female body is objectified in Two Door Cinema Clubs artwork. Indeed this is also present in
other material from them such as their music video for What You Know.](https://image.slidesharecdn.com/twodoorcinemaclub-121113050805-phpapp01/85/Two-door-cinema-club-2-320.jpg)
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K Sera Sera Limited is a leading entertainment company in India that has diversified into various businesses including film production and distribution, digital cinema technology, education, and theaters. It operates state-of-the-art miniplex theaters across India to provide affordable entertainment and education to more regions. K Sera Sera has also developed digital cinema technology called Skycinex that allows high quality film content to be securely delivered to theaters via satellite. This technology has been installed in over 170 screens nationwide. Additionally, K Sera Sera operates an education business called K Kampus that provides vocational training and exam preparation courses to students across India through satellite broadcasts to theaters.More from AlexanderHunt (20)
Evaluation 4
Evaluation 4AlexanderHunt
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How did you use media technologies in the construction and research, planning and evaluation stages? Evaluation 3
Evaluation 3AlexanderHunt
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The document summarizes feedback received from qualitative interviews, quantitative surveys, and a presentation pitch about a media project focusing on the indie genre. The qualitative interviews provided in-depth feedback from a small sample, while the quantitative surveys gathered a wider range of answers from a larger sample that were easier to apply to the project. However, not all feedback could be used, such as answers about premium CDs which did not fit the coursework requirements. Overall, the audience feedback helped tailor the media product to its target demographic and ensure it followed genre conventions.Evaluation 3
Evaluation 3AlexanderHunt
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The document summarizes feedback received from qualitative interviews, quantitative surveys, and a presentation pitch about a media project focusing on the indie genre. The qualitative interviews provided in-depth feedback from a small sample, while the quantitative surveys gathered a wider range of answers from a larger sample that were easier to apply to the project. However, not all feedback could be used, such as answers about premium CDs which did not fit the coursework requirements. Overall, the audience feedback helped tailor the media product to its target demographic and ensure it followed genre conventions.Evaluation 2
Evaluation 2AlexanderHunt
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The document discusses how different media products for a band's album relate to each other and help promote and sell the album. It analyzes how the album discs, poster, and Digipak all feature the same triangular image. This ties the products together under a single album identity. The Digipak and music video also both feature the band visually. Consistent fonts are used across products. By repeating the same images and designs, the different products reinforce the band's image and style. This promotes brand recognition and makes the band's image of creativity and originality stronger.Evaluation 1 
Evaluation 1 AlexanderHunt
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The music video uses conventions such as showing the band playing instruments, focusing on the lead singer, and mimicking shots from other band videos. However, it challenges conventions by not using transitions/effects as heavily as usual for the band and showing full verses without cuts.
The Digipak follows conventions like using a typical design and photos that fit the band's genre but challenges conventions by focusing more on the band than usual and combining urban and indie styles.
The poster promotes the album as per conventions but challenges conventions by omitting tour information normally included.Pitch
PitchAlexanderHunt
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This document provides information about the target audience and plans for a music video. The target audience is described as a 17-year-old male from Leeds, England who enjoys indie rock bands, hanging out with friends, and social media. The music video will feature the band Two Door Cinema Club performing their song "What You Know" around York, England, including at the Christmas market and coffee shops, to portray the band as fun and independent young adults.Album advertisements
Album advertisementsAlexanderHunt
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The advertisement for Two Door Cinema Club's album "Tourist History" uses the same picture as the album cover to help viewers recognize the band and album in stores. The poster prominently displays "Sold Out" to convey that their tour is actually sold out and make the band seem exciting. While the album cover centers the band name, the poster places it at the top due to its rectangular shape, as posters typically list the title above rather than in the middle.Pitch
PitchAlexanderHunt
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The document provides details about the target audience and music video concept for the indie rock band Two Door Cinema Club. The target audience is described as a 17-year-old male from Leeds, England who enjoys indie bands, social media, and going to concerts. The music video concept focuses on filming the band performing and hanging out at unconventional locations for their demographic like the beach and amusement parks. It aims to present the band as fun and relatable to their target audience of alternative young adults.Pitch
PitchAlexanderHunt
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The document provides details about the target audience and plans for a music video for the band Two Door Cinema Club.
The target audience is described as a 17-year-old male from Leeds, England who enjoys indie rock music, hanging out with friends, and attending concerts.
The music video would feature the band performing and messing around at atypical locations for young adults like the beach and amusement parks. It would show the transition from day to night to create a dramatic effect.
Ideas for the album artwork include pictures of the band on the inside and a tracklist on the outside with promotional details for the special edition release.Two door cinema club
Two door cinema clubAlexanderHunt
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Two Door Cinema Club uses normal household photographs for their album artwork, fitting with the indie music convention of having a homemade, garage band aesthetic. The artwork also objectifies the female body and conforms to Laura Mulvey's "Male Gaze" theory of representation. Photos of the band show them wearing bright colors, t-shirts, jeans, and high-top shoes, accentuating their image as a band by usually wearing similar styles.Storyboards
StoryboardsAlexanderHunt
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This document provides an example of an artist's storyboard and explains key elements of storyboards. Storyboards are typically comprised of simple drawings that show what happens in each scene and are accompanied by a list of shots, timings, and movement. A storyboard acts as a guide for video production that can be modified, especially shot timings. This example storyboard also shows some character dialogue and may need lyrics added below the pictures for music videos.DigiPaks
DigiPaksAlexanderHunt
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DigiPaks are a patented CD packaging style consisting of 4 to 6 panels made of cardboard and plastic. The panels feature prominent colors and artwork that flow between panels to attract buyers' attention on shelves. DigiPaks typically display the artist's name and continue a consistent color scheme and theme across all panels to represent the artist's brand and genre.Marketing of RDR
Marketing of RDRAlexanderHunt
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Rockstar used a multi-pronged marketing campaign for Red Dead Redemption, including trailers on YouTube and in cinemas, billboards, branding on NASCAR vehicles, and short films made from gameplay footage. The marketing highlighted the game's violence, expansive open world environment, and transportation options to appeal to the target audience of male gamers. Pre-order bonuses like exclusive in-game outfits generated interest and pre-orders from fans. The short films reinforced similarities to Western movies, further associating the game with that genre. Overall, Rockstar invested heavily in diverse traditional and digital marketing channels to promote Red Dead Redemption as a cinematic and detailed open world experience.Production of RDR
Production of RDRAlexanderHunt
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Take Two Interactive commissioned Rockstar to develop Red Dead Redemption. Rockstar assigned development to their studio Rockstar San Diego. Rockstar San Diego used the Euphoria game engine to develop the game for the Xbox 360 and PlayStation 3 consoles. The game was distributed by Ditan to retail stores and online platforms for hardcore gamers.Production of Red Dead Redemption
Production of Red Dead RedemptionAlexanderHunt
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Take Two Interactive commissioned Rockstar to develop Red Dead Redemption. Rockstar assigned development to their studio Rockstar San Diego. Rockstar San Diego used the Euphoria game engine and published the game for Xbox 360 and PlayStation 3 through their parent company Take Two Interactive. The game was then distributed to retailers by Ditan.Red Dead Redemption production
Red Dead Redemption productionAlexanderHunt
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Take Two Interactive owns Rockstar Games and asked them to develop Red Dead Redemption. Rockstar San Diego was assigned as the main developer. They used the Euphoria game engine developed by Natural Motion for realistic character movements. Rockstar San Diego had experience with the Red Dead franchise from previously developing Red Dead Revolver. The game was released on Xbox 360 and PlayStation 3 to target hardcore gamers. Technological convergence allowed for downloadable content expansions to further monetize the game.Question 7
Question 7AlexanderHunt
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The document compares the student's preliminary college magazine project to their full magazine product. For the preliminary magazine, they conducted no research and planning, and used basic Photoshop features to edit one photograph. For the final magazine, they researched competitors, created style guides and plans, took various photos and fully utilized Photoshop features like layers and text boxes. The student felt they learned to better edit photos, design professional covers, and take higher quality photos for their final project compared to the preliminary version.Question 6
Question 6AlexanderHunt
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From using various technologies to create a magazine, the author learned several new skills:
1) How to create and maintain an interesting blog using Blogger by including multimedia elements like links, pictures, text and video.
2) How to edit pictures using Photoshop and add text and images. Photoshop was found to be an easy and useful tool.
3) How to create and distribute a survey using Survey Monkey, which provided an internet-based way to conduct research more quickly and easily than a paper questionnaire.
4) Blackboard provided access to research resources on the college intranet more easily than searching the open internet.Question 5
Question 5AlexanderHunt
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The document discusses how the magazine SHOUT attracts and addresses its target audience. It uses provocative imagery and language related to violence, rebellion, and being "cool" to attract youth interested in rock music. Specific techniques mentioned include using a strong font and cracked glass for the logo, highlighting exclusive interviews and new band discoveries, and featuring casual photos of artists in accessible outdoor locations to help audiences connect with them. Exclamation points, emphasized words, and a question about participating in a "rock revolution" are aimed at making the magazine seem exciting and important for readers to share with their peer group.Question 4
Question 4AlexanderHunt
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The document describes the target audience for a media product called "SHOUT" magazine. It would target 17-18 year old college students who are into specific music brands and use fashion and style to express their individuality and share opinions with friends. The target reader is described as being middle-class and trend-setting within their music-focused social groups. Research was also conducted on the audience of the magazine "Kerrang" to help define the target audience.Two door cinema club
- 1. Two Door Cinema Club
- 2. Their album artwork is comprised of quite normal photographs taken in [presumably] their houses. This fits into the convention of indie music as having this Home-Made or garage band element to it. The artwork also conforms to Laura Mulveys view of the Male Gaze. As you can see the female body is objectified in Two Door Cinema Clubs artwork. Indeed this is also present in other material from them such as their music video for What You Know.
- 3. Two Door Cinema Club in various pictures used for articles/interviews etc. They often wear bright colours, T-Shirts jeans and high-top shoes. They usually wear the same kind of thing, accentuating their image as a band.