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txtWebImagine the Internet and more on SMSVisit us at www.txtWeb.com
Agenda2Session 140 minutesWhy txtWeb& txtWebVision
How txtWebworks for an end user?
What is the txtWeb  App2Fame Challenge?
Q&A
txtWebarchitecture overview
Types of apps to build on txtWeb
How to build and publish apps on txtWeb High level overview
Q&ASession 2				                      50 minutes
Most of the connected people of the world have only a mobile phone without a data planIndia ExampleBroad-band users ~8MInter-net users ~45MInternet+ mobile data plan users ~50MMobile phone users ~500MTotal population ~1,150MGlobal approximationsHighly connected5-10%Connected40-50%Area of focusNot connected40-55%Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribersNote: Rough approximations to explain the concept. Information is directionally correctSource: Internet & Mobile Association of India, 2009; Wikipedia3
txtWebs vision is to address a large unsolved pain of consuming services on a mobile phonetxtWebVisionEnable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity through a single standardized global SMS platformUserstxtWebBusiness/DevelopersConvenience
Convenient means faster &/or requiring less conscious effort by user
One-Stop Shop
Several services accessed through a single number
Standardization
Innovate
Seamless integration
Opportunity to impact millions
Own what you build
Provide Core Platform
Support Providers

More Related Content

txtWeb

  • 1. txtWebImagine the Internet and more on SMSVisit us at www.txtWeb.com
  • 2. Agenda2Session 140 minutesWhy txtWeb& txtWebVision
  • 3. How txtWebworks for an end user?
  • 4. What is the txtWeb App2Fame Challenge?
  • 5. Q&A
  • 7. Types of apps to build on txtWeb
  • 8. How to build and publish apps on txtWeb High level overview
  • 9. Q&ASession 2 50 minutes
  • 10. Most of the connected people of the world have only a mobile phone without a data planIndia ExampleBroad-band users ~8MInter-net users ~45MInternet+ mobile data plan users ~50MMobile phone users ~500MTotal population ~1,150MGlobal approximationsHighly connected5-10%Connected40-50%Area of focusNot connected40-55%Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribersNote: Rough approximations to explain the concept. Information is directionally correctSource: Internet & Mobile Association of India, 2009; Wikipedia3
  • 11. txtWebs vision is to address a large unsolved pain of consuming services on a mobile phonetxtWebVisionEnable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity through a single standardized global SMS platformUserstxtWebBusiness/DevelopersConvenience
  • 12. Convenient means faster &/or requiring less conscious effort by user
  • 14. Several services accessed through a single number
  • 19. Own what you build
  • 23. txtWeb is currently being used all over IndiaUsage by location700,000 unique users from over 400 towns across India
  • 25. 200+ organizations & developers with apps on txtWeb
  • 26. 800+ apps currently livetxtWeb How does it work?It is simple! SMS HELP to 92433 42000It is FREEYou will receive a welcome message from txtWeb with tips to help you get startedORYou can SMS any of the sample keywords to try one of our already developed apps@wikipedia SMS to get the Wikipedia entry on SMS@cricbuzz to cricket live scores@hman to play hangman@face - to update facebook status@weather To get info on weather in your cityTry over 800 apps on www.txtweb.com6
  • 28. What is the App2Fame Challenge 2011?8Exciting prizes to be won
  • 39. Eligible to present plan to an expert panel
  • 40. Important: Your app must be published on txtweb.com to be entered into the Contest
  • 41. Contest Closes on June 30, 2011www.App2Fame.com
  • 43. txtWeb platform How it works10High level architecture txtWebPlatformPhone CarrierInternetSMSHTTPSMSHTTPDeveloper APPtxtWeb platform enables creation and consumption of interlinked information throughSMS
  • 44. txtWeb platform Example11Step1: SMS to 92433 42000Message: dictionary happyMobile number : 9991211212Step 3: HTTP Request: GETURL:/dictionary? Message=happy & Mobile number: <hash>Step 2: Accepts keyword and invokes the App URLStep 4. AppSpecific logicDeveloperApptxtWebPlatformPhone CarrierInternetSMSHTTPSMSHTTPExternally Hosted Environment Step 5: HTTP RESPONSE: 80<html> Happy is the same as joy </html>Step 6: SMS to9991211212 Happy is the same as joy
  • 45. Why build on txtWeb?Grow your business, connect with your customers in new waysConnect and share content with current constituency via SMSExpand user base - now reach even those without internetMinimal time investmentGet an SMS interface for your product or app in a jiffy
  • 46. No coding work to integrate with txtWeb platformZero infrastructure investmentWe manage the whole back-end to SMS enable your app Bonus: 900 characters to the user Normal SMS-based solutions send back 160 characters
  • 47. txtWebs unique solution allows for almost 6x more content to be sent back to the user. Simply amazing!12
  • 48. Platform advantages Simple, easy, open APIPlatform is programming language agnostic (use what you fancy Java, PHP, Perl, Python)Platform provides SMS HTTP transformation Makes developers life simple for delivering web app over SMS Developer focuses on building an HTTP based appNo coding work to integrate with txtWeb platformRapid development Build, test and go live in no time!Emulator provides easy/instant testingNothing to download for an end-user to use your app SMS and go!13
  • 49. What type of apps can I build on txtWeb?txtSite: Get your own site on SMS in less than 5 minutes!Static and structured contentPublished as information on SMSZero CodeExamples: Restaurant menu/timings, list of holidaystxtApp: Can have an app up running in as little as 5 hoursDynamic contentPersonalized and user session basedImplemented as a standard web-based applicationProgramming language independentExamples: PNR status, games , status update Twitter/Facebook14
  • 50. Building a txtSite Live demo 15www.txtweb.com
  • 51. How to build a txtApp16Login to http://txtweb.comClick on Build & List my AppsCreate a new keywordMap your keyword against an external facing Web URLClick publishTest your app by sending an SMS. Its that simple!!
  • 52. We are here to help17Resources available on txtWeb.com:Getting StartedTutorials
  • 54. FAQsSupport Discussions on the ForumCommunity self-help
  • 55. Questions will also be monitored and answered by the Intuit team activelyFeedbackAn additional channel to provide txtWebplatform related feedbackwww.txtweb.com
  • 58. How to build a txtSiteLogin to http://txtweb.comClick on Create a txtSitCreate a new keywordEnter in your response text for the keyword createdClick publishTest your txtSiteby sending an SMS. Its that simple!!20
  • 59. Snapshot of Build and List apps page21