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TYMMBER
OUTDOOR
CRAFTING BETTER WAYS TO
EXPERIENCE OUTSIDE
2017 INVESTOR PRESENTATION
MIKE ISAACS
HEAD OF TYMMBER OUTDOOR
575-496-1205 MIKE@TYMMBER.COM SOURCE: SPAREFOOT.COM
PUTTING ASPIRATIONS WITHIN REACH
TYMMBER OUTDOOR HAS A MISSION: To make consumers more
satisfied with their lives
A key contributor to dissatisfaction is missed opportunities to live the
ideal life they visualize.
We all have a list of wants and Tymmber can facilitate several of the
me.
“ I want to get away”,
“I want to get out in nature”
“I want to do that in the most hassle-free way possible
“I want to do it on my terms”
PROBLEM
Too many barriers exist in the outdoors in order to return
? 116M Americans Who Could, Don’t Do the Outdoors
? 8.6M Annually Fail to Return After First Outdoor Experience
Many are unsure of themselves when it comes to the outdoors
? No Easy Tool to Help Me
New Vehicle Roof Racks Lack Innovation
Better solutions are needed to help (re)discover the connection
with the outdoors
? Digital Life is overwhelming for many
SOLUTION
An Innovated Solution using your vehicles hitch to
transport your cargo and bikes that converts into an
Outdoor Kitchen and Comfort Space
Simplifies the Buying Experience
Enhances the Outdoor Experience
PRODUCT CONCEPT
(A) Open Front View
(B) Side View
(C) Carry Position
(D) Transport Position.
(E) Setup with Concept Utility
Bags for Kitchen Utensils, with
Support Rod for additional
Attachments
TYMMBER HITCH RAAK MOUNT MASHUP CONCEPT
Bike Rack Attachment Not Shown. Shown with Outdoor Bag Accessories
OPPORTUNITY
Create a new outdoor
product category that
appeals to every outdoor
activity
To provide a solution for
those that Do spend time
outside AND for those
that Don’t, but would
Enable the (re)discovery
of the outdoors
OUTDOOR + CE
COMBINED $535B
RETAIL PRODUCT GOODS SALES
$351B (CE) + $184B (OUTDOOR)
TARGET
MARKET
SIZE
MARKET VALIDATION
194MTOTAL US OUTDOOR
CONSUMERS
110MTOTAL TARGETED OUTDOOR
CONSUMERS 4 OF 7 PERSONAS
SEGMENTS
$168BTOTAL OUTDOOR
SPENDING
25SIGNS YOU ARE ADDICTED TO
YOUR SMART PHONE
97.3%US POPULATION W
UNHEALTHY LIFESTYLE
57%TARGETED AVAILABLE MARKET
1# OF PEOPLE IT TAKES TO
CHANGE THE WORLD
11B2016 TOTAL OF OUTDOOR
OUTINGS
$3.3BTARGET CATEGORY SPENDING
RACKS + LIGHTING + COOLERS +
GRILLS + SHADE + HYDRATION
MARKET VALIDATION
116MFail to Participate in the
Outdoors (Ages 19-70)
15BARRIERS
By Non-Participants
49MMOST Likely to Return if
Barriers Removed
4/7Targeted # of Outdoor
Consumer Personas
$19BValue of Most Likely to Return
@$350 per
20Months Developing TYMMBER
Concept
400Days Developing Product In
Natures Lab
21KMiles Driven Developing
TYMMBER Concept
11BARRIERS
TYMMBER Reduces
CONNECTED CAMPSITE
A VISION FOR TECHNOLOGY WHEN OUTSIDE POWERED BY ALEXA
CONNECTED &
OUTDOORSY
PERSONA
ADOPTION STRATEGY
20,000 plus brick n mortar retail channel partners.
RV/ATV Dealers; Outdoor Retailers; National Retailers
IN-FIELD
DIRECT SALES
ONLINE
MOBILE
SALES
CHANNEL
TASTEMAKER
INFLUENCER
MARKETING
Align Tastemakers and
Influencers with target
customers and value
proposition
Target high profile non-
outdoor and outdoor
events
Website
Instagram
Mobile App
COMPETITION
COMPETITIVE MATRIX
WHAT MAKES US DIFFERENT
BEYOND THE COMPETITION
? From a Transport Solution to Total Site Experience
BETTER EXPERIENCE CREATION
? Deep problem understanding
BIGGER SMARTER CONNECTED VISION
? Leveraging our Connected Home Experience to drive the Outdoor
Connected Experience
DESIGNED TO DRIVE THE INACTIVE TO BE MORE ACTIVE
? Reduced barriers increase Outdoor participation and confidence
DRIVER FOR A NEW ECONOMIC MODEL
? From “Take-Make-Dispose” to “Make-Fix-Adapt” economy
PREMISE & CONCLUSION
A HEALTHIER POPULATION TREATS
NATURE BETTER
SMARTER DESIGN REDUCES LANDFILL
CONNECTIVITY SAVES LIVES
THEREFORE; HEALTHIER PEOPLE,
SMARTER DESIGN & BEING CONNECTED
MAKES A BETTER WORLD
TYMMBER
OUTDOOR
BY-PRODUCT
ADDENDUM
OUTDOOR
INDUSTRY OVERVIEW
118M CONSUMERS
$184B TOTAL SPENDING
20,000 OUTDOOR RETAILERS
800 BRANDS
CONSUMERS SPEND MORE ON TRAIL SPORTS THAN ON HOME ENTERTAINMENT
$20B VS $18B; WATER SPORTS GEAR THAN MOVIE TICKETS $14B VS $11B; CYCLING
AND SKATEBOARDING THAN VIDEO GAMES $91B VS $61B
SOLUTION DRIVES INCREASED OUTDOOR
PARTICIPATION
7 SCIENTIFICALLY-BACKED HEALTH BENEFITS OF BEING IN NATURE
Ad

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Ad

Tymmber Outdoors - Public Deck

  • 1. TYMMBER OUTDOOR CRAFTING BETTER WAYS TO EXPERIENCE OUTSIDE 2017 INVESTOR PRESENTATION MIKE ISAACS HEAD OF TYMMBER OUTDOOR 575-496-1205 MIKE@TYMMBER.COM SOURCE: SPAREFOOT.COM
  • 2. PUTTING ASPIRATIONS WITHIN REACH TYMMBER OUTDOOR HAS A MISSION: To make consumers more satisfied with their lives A key contributor to dissatisfaction is missed opportunities to live the ideal life they visualize. We all have a list of wants and Tymmber can facilitate several of the me. “ I want to get away”, “I want to get out in nature” “I want to do that in the most hassle-free way possible “I want to do it on my terms”
  • 3. PROBLEM Too many barriers exist in the outdoors in order to return ? 116M Americans Who Could, Don’t Do the Outdoors ? 8.6M Annually Fail to Return After First Outdoor Experience Many are unsure of themselves when it comes to the outdoors ? No Easy Tool to Help Me New Vehicle Roof Racks Lack Innovation Better solutions are needed to help (re)discover the connection with the outdoors ? Digital Life is overwhelming for many
  • 4. SOLUTION An Innovated Solution using your vehicles hitch to transport your cargo and bikes that converts into an Outdoor Kitchen and Comfort Space Simplifies the Buying Experience Enhances the Outdoor Experience
  • 5. PRODUCT CONCEPT (A) Open Front View (B) Side View (C) Carry Position (D) Transport Position. (E) Setup with Concept Utility Bags for Kitchen Utensils, with Support Rod for additional Attachments TYMMBER HITCH RAAK MOUNT MASHUP CONCEPT Bike Rack Attachment Not Shown. Shown with Outdoor Bag Accessories
  • 6. OPPORTUNITY Create a new outdoor product category that appeals to every outdoor activity To provide a solution for those that Do spend time outside AND for those that Don’t, but would Enable the (re)discovery of the outdoors
  • 7. OUTDOOR + CE COMBINED $535B RETAIL PRODUCT GOODS SALES $351B (CE) + $184B (OUTDOOR)
  • 9. MARKET VALIDATION 194MTOTAL US OUTDOOR CONSUMERS 110MTOTAL TARGETED OUTDOOR CONSUMERS 4 OF 7 PERSONAS SEGMENTS $168BTOTAL OUTDOOR SPENDING 25SIGNS YOU ARE ADDICTED TO YOUR SMART PHONE 97.3%US POPULATION W UNHEALTHY LIFESTYLE 57%TARGETED AVAILABLE MARKET 1# OF PEOPLE IT TAKES TO CHANGE THE WORLD 11B2016 TOTAL OF OUTDOOR OUTINGS $3.3BTARGET CATEGORY SPENDING RACKS + LIGHTING + COOLERS + GRILLS + SHADE + HYDRATION
  • 10. MARKET VALIDATION 116MFail to Participate in the Outdoors (Ages 19-70) 15BARRIERS By Non-Participants 49MMOST Likely to Return if Barriers Removed 4/7Targeted # of Outdoor Consumer Personas $19BValue of Most Likely to Return @$350 per 20Months Developing TYMMBER Concept 400Days Developing Product In Natures Lab 21KMiles Driven Developing TYMMBER Concept 11BARRIERS TYMMBER Reduces
  • 11. CONNECTED CAMPSITE A VISION FOR TECHNOLOGY WHEN OUTSIDE POWERED BY ALEXA
  • 13. ADOPTION STRATEGY 20,000 plus brick n mortar retail channel partners. RV/ATV Dealers; Outdoor Retailers; National Retailers IN-FIELD DIRECT SALES ONLINE MOBILE SALES CHANNEL TASTEMAKER INFLUENCER MARKETING Align Tastemakers and Influencers with target customers and value proposition Target high profile non- outdoor and outdoor events Website Instagram Mobile App
  • 16. WHAT MAKES US DIFFERENT BEYOND THE COMPETITION ? From a Transport Solution to Total Site Experience BETTER EXPERIENCE CREATION ? Deep problem understanding BIGGER SMARTER CONNECTED VISION ? Leveraging our Connected Home Experience to drive the Outdoor Connected Experience DESIGNED TO DRIVE THE INACTIVE TO BE MORE ACTIVE ? Reduced barriers increase Outdoor participation and confidence DRIVER FOR A NEW ECONOMIC MODEL ? From “Take-Make-Dispose” to “Make-Fix-Adapt” economy
  • 17. PREMISE & CONCLUSION A HEALTHIER POPULATION TREATS NATURE BETTER SMARTER DESIGN REDUCES LANDFILL CONNECTIVITY SAVES LIVES THEREFORE; HEALTHIER PEOPLE, SMARTER DESIGN & BEING CONNECTED MAKES A BETTER WORLD TYMMBER OUTDOOR BY-PRODUCT
  • 19. OUTDOOR INDUSTRY OVERVIEW 118M CONSUMERS $184B TOTAL SPENDING 20,000 OUTDOOR RETAILERS 800 BRANDS CONSUMERS SPEND MORE ON TRAIL SPORTS THAN ON HOME ENTERTAINMENT $20B VS $18B; WATER SPORTS GEAR THAN MOVIE TICKETS $14B VS $11B; CYCLING AND SKATEBOARDING THAN VIDEO GAMES $91B VS $61B
  • 20. SOLUTION DRIVES INCREASED OUTDOOR PARTICIPATION 7 SCIENTIFICALLY-BACKED HEALTH BENEFITS OF BEING IN NATURE