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Type Speaking
Taking care of the facial expression of your publications
Qingjiang Yao, Ph.D.
Department of Communication Studies, FHSU
The Power of Type
 Influencing
Readability
 Showing personality  which doctor do you trust
more? Why?
What type of city is this newspaper
published in?
The City Daily
The City Daily
The City Daily
The City Daily
The City Daily
Compare the Types
A Little Bit Theory--Framing
 Everything is framed
 Journalism major framing devices: sources,
wording, typography
 Why type speaks more effectively? it is
unexpected
Learn to Use Type
 Typefaces
 Type styles
Study Other Newspapers
Typography
 www.identifont.com
can help you to find
out the fonts
Final Suggestions
 Limit the number of typefaces
 Restrain from tempting to use fancy typefaces
 Use serif and sans serif type appropriately
 Choosing typefaces that reflect the mood or quality of
the product (coordinate reporter, copy editors, and page
designers)
Ad

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Type Speaking

  • 1. Type Speaking Taking care of the facial expression of your publications Qingjiang Yao, Ph.D. Department of Communication Studies, FHSU
  • 2. The Power of Type Influencing Readability
  • 3. Showing personality which doctor do you trust more? Why?
  • 4. What type of city is this newspaper published in? The City Daily The City Daily The City Daily The City Daily The City Daily
  • 6. A Little Bit Theory--Framing Everything is framed Journalism major framing devices: sources, wording, typography Why type speaks more effectively? it is unexpected
  • 7. Learn to Use Type Typefaces
  • 9. Study Other Newspapers Typography www.identifont.com can help you to find out the fonts
  • 10. Final Suggestions Limit the number of typefaces Restrain from tempting to use fancy typefaces Use serif and sans serif type appropriately Choosing typefaces that reflect the mood or quality of the product (coordinate reporter, copy editors, and page designers)