Types of Celebrity endorsements
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Celebrity endorsements can take several forms: testimonials where the celebrity speaks directly about a brand; imported endorsements use a celebrity's existing public persona; invented endorsements create a new role for the celebrity; observer endorsements have the celebrity comment on a brand as an observer; and harnessed endorsements integrate the celebrity's image into the brand's advertising story.
Types of Celebrity endorsements
- 3. Testimonial: The celebrity acts as a spokesperson for the brand.
- 4. Imported: The celebrity performs a role known to the audience.
- 5. Invented: The celebrity plays a new, original role.
- 6. Observer: The celebrity assumes the role of an observer commenting on the brand.
- 7. Harnessed: The celebrity's image is integrated with the ad's storyline.