Types of innovation a 3D model
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Combining various innovation types into a 3D model to simplify thinking on innovation along 3 axes: object of innovation, method of iinovation and impact of innovation to end up with 8 categories, which are illustrated in this introduction slideshow.
Types of innovation a 3D model
- 1. types of innovation - a 3D model impact disruptive sustaining MO closed open object supporting process core process
- 2. photo credit: Wordle the many labels & views on innovation risk blurring things...
- 3. But the various labels can be clustered into three categories... object: what is being innovated? MO: how is this innovation pursued? impact: what is the effect on the market or ecosystem?
- 4. object MO impact product service operations HR mission business model finance delivery strategy brand blue ocean maintain market share serendipity internal R&D buy IP buy knowhow buy company idea vendors crowdsourcing end-user input anthropology share IP set new industry standard increased customer satisfaction marketing trial and error
- 5. which can be broken down per category into two aspects object: core or supporting process in the Porter value chain
- 6. which can be broken down into two aspects per category object: core or supporting process in the Porter value chain supporting processes core processes
- 7. which can be broken down into two aspects per category object: core or supporting process in the value chain MO - open or closed impact - disruptive or sustaining
- 8. which translates into a 3D model for innovation types impact disruptive sustaining MO closed open object supporting process core process
- 9. core closed disruptive example light bulb impact disruptive sustaining MO closed open object supporting process core process X
- 10. core open disruptive example introduction of Linux impact disruptive sustaining MO closed open object supporting process core process X
- 11. core closed sustaining example bigger flatscreen TV in existing product line impact disruptive sustaining MO closed open object supporting process core process X
- 12. core open sustaining example new feature on open- source app impact disruptive sustaining MO closed open object supporting process core process X
- 13. supporting closed disruptive example new customized IT platform allows shorter time-to-market impact disruptive sustaining MO closed open object supporting process core process X
- 14. supporting open disruptive example new open source IT platform allows shorter time-to-market impact disruptive sustaining MO closed open object supporting process core process X
- 15. supporting closed sustaining example intuitive intranet interface impact disruptive sustaining MO closed open object supporting process core process X
- 16. supporting open sustaining example industry-wide developed software for HR impact disruptive sustaining MO closed open object supporting process core process X
- 17. for more materials and insight talkthefloor.com corporate communication training Photo credits/FlickR heroes: Matti Mattila; takomabibelot; TooFarNorth click to read CC 2.5 policyphoto credit: FlickR Matti Mattila