Týrsday - Sports Interactive Europe 2016
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Týrsday is a company that combines content and technology to help clients build daily traffic on their online platforms. They provide strategy, publishing and content management services. Some of their clients include a Dutch celebrity, national rowing and equestrian associations, and individual athletes. Týrsday worked with these clients to develop digital platforms and content strategies. They discussed the importance of starting early, investing in the community, and using technology to facilitate sharing and cross-promotion. The value created can include more fans, engagement, sponsorships and ideas.
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The Transparent Athlete: on Sports and Story TellingGijsbregt BrouwerThe document discusses the evolving landscape of sports branding and marketing through social media, emphasizing the importance of storytelling and personal branding for athletes. It highlights the significant global value of the sports industry and the growing influence of social media in sports engagement. The text advocates for athletes to create their own media channels and share their stories to connect with audiences and maximize value.
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!Gijsbregt BrouwerThe document discusses the intersection of business, art, and sports, emphasizing the influence of the digital age on traditional models. It highlights trends such as the rise of mobile apps and the importance of personal connections in marketing strategies. It also suggests new approaches for sports businesses to engage audiences and adapt to changing consumer behaviors.
Future of the fitness industry
Future of the fitness industryGijsbregt BrouwerThe document discusses the transformative trends in sports and fitness, emphasizing the impact of technology and social media on personal engagement in sports activities. It highlights the shift toward mobile applications and real-time feedback mechanisms, reflecting a move towards more personalized and connected experiences. The presentation also touches on the 'desportification' of sports and the growing significance of mental and robotic elements in fitness culture.
On Sports, Media and the future of the sports consumer
On Sports, Media and the future of the sports consumerGijsbregt BrouwerPresentation I've held for 60 students of the Johan Cruyff University and Hogeschool van Amsterdam on sports & media.
Focus on new ways of communicating, trends in sports & media and trend watching for the sports consumer of 2020
The sports consumer of the future - 3 customer journeys of 2020
The sports consumer of the future - 3 customer journeys of 2020Gijsbregt BrouwerI follow 3 rabid sports fans in the year 2020:
1) going to a stadium
2) staying home and watching "TV"
3) going out for sports him self
A glimpse into the future of sports consumption with many new apps, technologies, insights and science
Presentation used a few times before the summer has been received really well by the audience, let me know if you need an updated or specialized version.
Tour de Marketing - on the business of the Tour de France
Tour de Marketing - on the business of the Tour de FranceGijsbregt BrouwerShort presentation on the value of the Tour de France, mostly focused on the teams.
- Why should you sponsor a team?
- How can you sponsor a team?
With some best cases and good numbers on the value of the sponsorships.
A short introduction to New York City
A short introduction to New York CityGijsbregt BrouwerSome slides to get you all warmed up for a visit to NYC.
1) geographical introduction
2) abbreviations of the neighborhoods
3) tech scene
4) marketing scene
5) real marketing is just out there
6) flagship stores
Sports and Quantified Self - introducing quantified sponsoring
Sports and Quantified Self - introducing quantified sponsoringGijsbregt BrouwerThe document discusses the quantified self movement, which integrates technology for personal data acquisition in daily life and sports. It highlights how advancements in mobile technology have democratized access to fitness tools for amateurs, allowing them to utilize innovations previously reserved for professionals. This shift enables real-time feedback and analysis through various input/output devices and platforms like Nike Plus, enhancing personal performance and engagement in sports.
Everything is food - Digital Food Conference 19
Everything is food - Digital Food Conference 19Gijsbregt Brouwer
Kenniscentrum Events op Recreatiecongres - story telling - 6 dec18
Kenniscentrum Events op Recreatiecongres - story telling - 6 dec18Gijsbregt Brouwer
Sneakergala 2018 - story telling - 23 November 2018
Sneakergala 2018 - story telling - 23 November 2018Gijsbregt Brouwer
NSRF conference - on story telling in rowing
NSRF conference - on story telling in rowingGijsbregt Brouwer
Sport, data and story telling at Online Tuesday
Sport, data and story telling at Online Tuesday Gijsbregt Brouwer
NYENRODE SPORTS - COLLEGE PERSONAL BRANDING
NYENRODE SPORTS - COLLEGE PERSONAL BRANDINGGijsbregt Brouwer
The Transparent Athlete: on Sports and Story Telling
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!Gijsbregt Brouwer
On Sports, Media and the future of the sports consumer
On Sports, Media and the future of the sports consumerGijsbregt Brouwer
The sports consumer of the future - 3 customer journeys of 2020
The sports consumer of the future - 3 customer journeys of 2020Gijsbregt Brouwer
Tour de Marketing - on the business of the Tour de France
Tour de Marketing - on the business of the Tour de FranceGijsbregt Brouwer
Sports and Quantified Self - introducing quantified sponsoring
Sports and Quantified Self - introducing quantified sponsoringGijsbregt Brouwer
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Týrsday - Sports Interactive Europe 2016
- 1. October 6th 2016 Sports interactive Europe
- 2. today Sports interactive europe 16 1. Týrsday 2. Content Olympics 3. Win or lose? 4. Take Aways
- 3. TÝRSDAY ABOUT US By combining the best of content and technology Týrsday helps her clients with building daily traffic on their owned online platform. In a natural and seamless way prominent visibility is gained within their target demographic and trust is built. Týrsday services ✦ Feasibility studies ✦ Strategy and concepting ✦ Publishing, distribution and aggregation technology ✦ Content and Community management
- 4. TÝRSDAY ABOUT US With over 20 years experience in digital strategy, content and technology, we have worked for many brands.. We know everything about: ✦ (sports) content; ✦ marketing strategy & branding; ✦ technology with global impact. Týrsday combines the best of both worlds content and technology. TECH meets CONTENT
- 5. Arie Boomsma our clients Dutch celeb with big TV audience. Writes, plays and owns a series of gyms. Partnership with Arie Boomsma & VondelGym. Týrsday ✦ strategy ✦ two platforms ✦ arieboomsma.nl ✦ vondelgym.nl
- 6. Ferry Weertman our clients Týrsday launched Team Týrsday supporting ten athletes on their way to Rio de Janeiro. Athletes in “small sports” lik: judo, track and field, swimming, sailing and beachvolleybal. Ferry Weertman and Sharon van Rouwendaal ✦ website and social media ✦ content strategy ✦ content and support / coaching
- 7. ROEIEN.NL our clients Týrsday worked closely with the nationaal rowing association and its sponsor Aegon and developed a concept for their platform: roeien.nl. Total project ownership. Tyrsday is responsible for: ✦ strategy ✦ three platforms ✦ editor in chief ✦ content creation ✦ community management ✦ seeding of content
- 8. ruiters in oranje our clients Týrsday worked closely with the nationaal equestrian association and its sponsor Rabobank and developed a concept for their platform. Tyrsday is responsible for: ✦ strategy and concept ✦ 1 platform and activation pages ✦ education team of KNHS ✦ format development
- 9. Rabo liv our clients Týrsday worked closely with the team of Marianne Vos and its sponsor Rabobank and developed a concept for their platform. Tyrsday is responsible for: ✦ strategy and concept ✦ 1 platform and activation pages ✦ forming editorial team ✦ educating the athletes ✦ format development
- 10. content olympics
- 11. Strategy Cases: when you don’t win Who is Churandy Story lines Ambitions Personal brand
- 12. platform Cases: when you don’t win Guinee pig Permanent development Perfect integration of social media and branded platforms Leverage different types of content
- 13. content Cases: when you don’t win
- 14. Cases: when you don’t win partners Implicitly Explicitly
- 15. Cases: when you don’t win results
- 16. Who is Anna Story lines Ambitions Personal brand Strategy when you win
- 17. platform when you win Personal platform # 20 Permanent development Perfect integration of social media and branded platforms Leverage different types of content
- 21. Take aways
- 22. strategyleads Takeaways 22 This is not a interns job, it takes resources: ✦ money ✦ people ✦ energie ✦ technology Start with your ambitions!
- 23. start early Takeaways Be prepared for when the busy times come. Take time to ✦ build an audience ✦ get to know the technology and the content ✦ be happy sharing ✦ most of all: create trust
- 24. invest in your community Takeaways Your fans or amateurs are out there. Invite the closer to you by: ✦ finding the influencers ✦ exploring who already shares content ✦ offering them value ✦ listening to them Embrace your fans.
- 25. “Any place, any where, any time” 24/7 Most of the time there is no news, so make sure that when there is something to share, you do share it. Use a ontent planning. always on Takeaways
- 26. let technology work for you Takeaways So much technology is already out there. ✦ use social media (and google) for the start of the connection (funnel) ✦ get people to your website (and your database) ✦ facilitate sharing of content (to social media) ✦ facilitate “cross selling” to other content or to your (commercial) partners Create extra value on your own platform.
- 27. Where is the love? Takeaways Don’t be boring and don’t make business like content. Share the fun. Embrace your fans.
- 28. create value Takeaways The value that will be created can come in different forms: ✦ new fans of happier fans ✦ more engagement ✦ sponsoring (new ones or better deals) ✦ subsidies ✦ ideas ✦ relationships / influence ✦ post career.
- 29. change of sports - events next steps Sponsors change. Business models change. Leverage the new reality of sports.
- 30. change of sports - clubs next steps Sponsors change. Business models change. Leverage the new reality of sports.
- 31. a
- 32. Contact TÝRSDAY Gijsbregt Brouwer gijsbregt@tyrsday.com +31 650853625 www.tyrsday.com Mathys van Abbe mathys@tyrsday.com +31 650637735 32