'Uber for Events’ - The Rise of the On-Demand Brand Experience
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The on-demand economy, also known as the ‘Uber for X’ business model, has revolutionized consumer technology across all industries. Learn how to apply an experiential lens to this consumer behavior to allow your customer to get what they want, when they want it and (hopefully) bring your brand experience along for the ride.
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'Uber for Events’ - The Rise of the On-Demand Brand Experience
- 1. # O FFLINE summit ‘UBER FOR EVENTS’ THE RISE OF THE ON-DEMAND BRAND EXPERIENCE ALEX FRIAS TRACK MARKETING GROUP
- 2. # O FFLINE summit 2016 = On-Demand Economy @iamalexfrias #offlinesummit
- 3. # O FFLINE summit What is the On-Demand Economy? @iamalexfrias #offlinesummit The On-Demand Economy is defined as the economic activity created by digital marketplaces that fulfill consumer demand via immediate access to and convenient provisioning of goods and services
- 4. # O FFLINE summit What is the On-Demand Economy? @iamalexfrias #offlinesummit GIVE ME WHAT I WANT WHEN I WANT IT!
- 5. # O FFLINE summit There is an Uber for that… @iamalexfrias #offlinesummit
- 6. # O FFLINE summit Why On-Demand Works Leverage Tech + Utilize Existing Infrastructure // Cost Effective // Scalable // Efficient @iamalexfrias #offlinesummit
- 7. # O FFLINE summit Traditional Brand Experiences… @iamalexfrias #offlinesummit
- 8. # O FFLINE summit On-Schedule Brand Experiences @iamalexfrias #offlinesummit
- 9. # O FFLINE summit Traditional Brand Experiences… can no longer be on your schedule @iamalexfrias #offlinesummit
- 10. # O FFLINE summit Consumers EXPECT On-Demand Experiences @iamalexfrias #offlinesummit
- 11. # O FFLINE summit Case Studies @iamalexfrias #offlinesummit
- 12. # O FFLINE summit Evian - #evianBottleService // Real Time Twitter Campaign Overview Cold evian water bottles delivered to New Yorkers in Bryant Park and Madison Square Park during hot times of the day in August International Extension // In London, Evian took over subway stations to give out bottles of water // The brand notified consumers which station they were at via Twitter Results // 2.8M+ impressions on Twitter // 75,000 engagements on Twitter @iamalexfrias #offlinesummit
- 13. # O FFLINE summit #ReebokHDS // Twitter Shoe Delivery Service Overview Consumers tweeted their shoe size at #ReebokHDS for the chance to have Reebok’s Human Dispatch Service (a team of badass runners) literally run their sneakers right up to their doorway in NYC Results // 195M hashtag impressions in 24 hours @iamalexfrias #offlinesummit
- 14. # O FFLINE summit Domino’s // Pizza Emoji Commerce @iamalexfrias #offlinesummit
- 15. # O FFLINE summit REVOLVE Clothing x Postmates // Leveraging Destination Tent Pole Events to Drive On-Demand Commerce Pop-Up On-Demand Retail Delivery Service REVOLVE Clothing partnered with Postmates to deliver festival attire in under 60 minutes at SXSW and Coachella Year-Round Postmates Parternships with Other Retailers • American Apparel • Lululemon • Everlane @iamalexfrias #offlinesummit
- 16. # O FFLINE summit Minibar // Connecting Consumers With Local Alcohol Delivery @iamalexfrias #offlinesummit
- 17. # O FFLINE summit Key Learnings @iamalexfrias #offlinesummit
- 18. # O FFLINE summit Applying On-Demand Lens To Your Experience Programming How Can On-Demand Be Integrated Into Overarching Brand Platform Is on-demand a spoke in your experience wheel? Or does it become it’s own wheel? Look at On-Demand Tools on the Market to Lower Barrier of Entry Postmates, UberRush… leverage partnerships to get up and running faster! @iamalexfrias #offlinesummit
- 19. # O FFLINE summit Applying On-Demand Lens To Your Experience Programming Pop-Up Opportunity @ Tent Pole Activation Are you activating at major B2B or B2C event? Look at how you can enhance your consumer’s experience using on-demand tactics Think Through The Full User Experience Both digital and analog UX @iamalexfrias #offlinesummit
- 20. # O FFLINE summit 3 Things To Consider Before You ‘On-Demand’ Your Next Experience 1. Don’t Copy These Case Studies Find your niche and what works for your brand 2. Technology Is Only An Enabler The brand experience is not the technology used but in servicing your consumer 3. On-demand is Operationally Expensive – Be Prepared! On-Demand experiences work when they are done right Things often cost $$$ to do them right Do the math! @iamalexfrias #offlinesummit
- 21. THANK YOU! # O FFLINE summit OFFLINESUMMIT 2016 ALEX FRIAS alex@trackmarketing.net trackmarketing.net @iamalexfrias