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Ugc & crowdsourcing

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imagination digital

This document provides questions to consider when brainstorming a user-generated content or crowdsourcing campaign. It asks what the user's goals are, how to make participating easy and rewarding, how to provide inspiration, whether the intended platforms match the audience, what the host's role is and relationship to the community will be, legal issues to consider like moderation, promotion strategies, and what defines success.

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UGC & Crowdsourcing Things to think about in the next 15 minutes of brainstorming joy With thanks to Google/images throughout
What do you actually want your users to do? Do they all do the same thing? YES INDEEDY!
How can you make it as easy as possible for them to be creative? .Or make the payoff nice and juicy?
How can you give people ideas/inspiration for their content? Do you need to?
Does your audience actually use the platforms you are planning to use?
Whats your role as the host? Whats your relationship with the community?
Remember the legals! - protection of minors - libel, defamation, copyright - to moderate or not to moderate that is the question
Whats the worst that could happen? Seriously
If you build it.they wont come. How will you let people know about your UGC/crowdsourcing campaign?
What does a sucessful project look like? Numbers? Assets? Buzz?

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Ugc & crowdsourcing

  • 1. UGC & Crowdsourcing Things to think about in the next 15 minutes of brainstorming joy With thanks to Google/images throughout
  • 2. What do you actually want your users to do? Do they all do the same thing? YES INDEEDY!
  • 3. How can you make it as easy as possible for them to be creative? .Or make the payoff nice and juicy?
  • 4. How can you give people ideas/inspiration for their content? Do you need to?
  • 5. Does your audience actually use the platforms you are planning to use?
  • 6. Whats your role as the host? Whats your relationship with the community?
  • 7. Remember the legals! - protection of minors - libel, defamation, copyright - to moderate or not to moderate that is the question
  • 8. Whats the worst that could happen? Seriously
  • 9. If you build it.they wont come. How will you let people know about your UGC/crowdsourcing campaign?
  • 10. What does a sucessful project look like? Numbers? Assets? Buzz?