UHS Snapchat presentation at Social Media Breakfast Madison
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This document provides information on using Snapchat to promote University Health Services at UW-Madison. It discusses how Snapchat allows for authentic messaging that attracts younger audiences. Snapchat content is informal, familiar to students, and memorable. The document outlines how to use Snapchat features like stories, filters, and metrics to build a follower base and drive traffic to websites or events. It emphasizes choosing a medium and messaging style that suits an organization's established brand.
UHS Snapchat presentation at Social Media Breakfast Madison
- 2. Finding your True Voice Through Snapchat Gina Nerone and Andrew Hahn Web and Communications Assistants University Health Services
- 3. About Us University Health Services at UW-Madison Sensitive health topics
- 4. About Us Snapchat Account: UHSMadison (add us)
- 6. Why Authenticity? Attention grabbing Bypasses blinders of traditional advertising Younger audiences
- 7. How do you show authenticity? Medium Choice of channel Messaging Choice of language
- 8. Why Snapchat? Informal Familiar to younger audiences Memorable Video based More clarity Direct
- 9. Why Snapchat? Original live video/update platform Instagram Story Facebook My Day Make choices that suit your established brand Skills from todays presentation are applicable to every social media platform
- 10. What is Snapchat? Video-messaging and social media platform Mobile only (mostly) Temporary
- 12. How To: Basics Components Stories Filters Use in conjunction with other forms of media Lack of detail, but generates enthusiasm Drives traffic to websites or events
- 13. Interface Home Screen Picture/Video Record Chat Log Stories
- 14. Filters Swipe
- 15. Change Duration
- 16. Emojis
- 17. Draw
- 18. Text Text
- 19. Send Ta Da! Post to your story Send to friends Play
- 20. Snapchat Stories Delivery of a coherent, real time update Can be promotional or coverage-oriented
- 22. Vertical Video Techniques Strategic Captioning Visual Effects
- 23. How To: Filters Community Filters Free Design specifications and parameters Promotional Filters Paid for advertising Design specifications and parameters
- 24. Building a Follower Base QR Code Mobile to Mobile Scan Print URL https://www.snapchat.com/add/UHSMadison
- 25. Story Metrics Informal, unlike other social media platforms Number of views per each clip Followers Keep running count Online algorithm Drive traffic to web pages Download and share via other platforms
- 26. Metrics: Filter When purchased, great analytics Number of views Number of uses
- 27. Metrics: Lessons Informs content that is most relatable to your audience
- 29. Conclusion Authentic medium Importance of video in digital marketing Value beyond metrics