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Uiux Aspen Jive

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Laura "@pistachio" Fitton
Laura "@pistachio" Fitton

This presentation discusses the concept of microsharing in the enterprise as a way to connect humans, cultivate relationships, and share knowledge. It proposes building a microsharing platform that focuses on cohesion, authenticity, and connections to support use cases like sales teams, event planning, and project status updates. The platform would aggregate content from multiple sources and be accessible through browsers, phones, and other devices to help overcome obstacles to social networking adoption in businesses.

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The Title of this Presentation is a User Experience Problem. ¡° Microblogging Re-Imagined¡± OR: Microsharing in the Enterprise
What Are You Doing?
WHY?
What¡¯s it DO? Connect humans Surround self with motivating people Cultivate relationships Foster cohesion and affinity Touch base with (and grow) your network Expose ideas and talent Flatten hierarchy Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events
Core Principles COHESION BELLWEATHER AUTHENTICITY CONNECTIONS LEADERSHIP ACCOUNTABILITY
Use Cases Sales Teams Event Planning Project Status News Coordination App Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
The User Multiface Browser ? SMS ? IM ? RSS reader Clients: iPhone ? Blackberry ? desktop ? SMS Lifestream aggregator, Facebook, blogs ¡­
HOW?
www.StuffThatHappens.com by Eric Burke
www.StuffThatHappens.com by Eric Burke
?
Obstacle. Getting people to engage.
Deloitte/Beeline/SNCR 2008 Tribalization of Business Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
Social Networking Impediments Getting started = too much to do Participating = too little do to Value = unpredictable
Microsharing as a UX Design Consideration Something simple to do. Habits based on existing needs. Emotional motivation to engage. Deeply engaging rewards.
The There, There. Let¡¯s get it started¡­ Content. Community. Conversation. 1) find EXISTING helpful, interesting things/people 2) map them into the system as streams of content 3) weave into existing, familiar conversation paths
Deployment Effectiveness. Connecting with like-minded people. Helping others. Focus on a hot (relevant) topic or issue.
Obstacles. Deloitte/Beeline/SNCR 2008 Tribalization of Business Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
Twitter isn¡¯t Twitter.
Enterprise Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio

More Related Content

Uiux Aspen Jive

  • 1. The Title of this Presentation is a User Experience Problem. ¡° Microblogging Re-Imagined¡± OR: Microsharing in the Enterprise
  • 2. What Are You Doing?
  • 4. What¡¯s it DO? Connect humans Surround self with motivating people Cultivate relationships Foster cohesion and affinity Touch base with (and grow) your network Expose ideas and talent Flatten hierarchy Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events
  • 5. Core Principles COHESION BELLWEATHER AUTHENTICITY CONNECTIONS LEADERSHIP ACCOUNTABILITY
  • 6. Use Cases Sales Teams Event Planning Project Status News Coordination App Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
  • 7. The User Multiface Browser ? SMS ? IM ? RSS reader Clients: iPhone ? Blackberry ? desktop ? SMS Lifestream aggregator, Facebook, blogs ¡­
  • 11. ?
  • 13. Deloitte/Beeline/SNCR 2008 Tribalization of Business Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
  • 14. Social Networking Impediments Getting started = too much to do Participating = too little do to Value = unpredictable
  • 15. Microsharing as a UX Design Consideration Something simple to do. Habits based on existing needs. Emotional motivation to engage. Deeply engaging rewards.
  • 16. The There, There. Let¡¯s get it started¡­ Content. Community. Conversation. 1) find EXISTING helpful, interesting things/people 2) map them into the system as streams of content 3) weave into existing, familiar conversation paths
  • 17. Deployment Effectiveness. Connecting with like-minded people. Helping others. Focus on a hot (relevant) topic or issue.
  • 18. Obstacles. Deloitte/Beeline/SNCR 2008 Tribalization of Business Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
  • 20. Enterprise Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio

Editor's Notes

  1. Microblogging itself is a terrible term because very few associate ¡°blogging¡± with their core job responsibility. Collaboration and sharing, yes. The biggest problem with Twitter as far as the enterprise is concerned is not scalability and robustness -- enterprises will want something secure behind the firewall anyhow -- the problem is nobody knows what to do with it. It starts out as a lonely fax machine¡­