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My client is one of the world's hottest mobile start-ups, operating in a multi-billion dollar market in the world’s
top cities. To join this company is to join the world’s best technical teams, most successful entrepreneurs and
internationally recognised businessmen and investors.
My client is a fast-moving, trailblazing business and the role requires someone comfortable with all aspects of
the marketing mix - traditional and digital - and can do what it takes to grow a powerful brand in line with local
market insights and within a global marketing framework.

The successful candidate will be someone who is a strong communicator, loves building relationships and is
able to manage complex projects in a single bound.
You will be joining an exceptional team including proven entrepreneurs and top-notch, experienced, and
passionate developers and designers.

Key Responsibilities
• Deliver on UK business targets
• Develop and nurture the brand in the UK. Build genuine emotional and practical engagement
• Work with the UK General Manager and central marketing team to create and execute a UK marketing plan
using the full online/offline mix
• Day to day liaison and management of creative, media and PR agencies as required, generate and deliver
promotional opportunities
• Develop and manage valuable third party partnerships
• Test, learn, report on and continuously improve on all activity
• Build and integrate our driver and passenger communities; oversee the twitter feeds, blogs, email and other
channels to generate engagement and build relationships - working with the global social lead for sharing and
guidance
• Work with central CRM team to execute on loyalty management programmes to develop and retain drivers
and passengers
• Bring new ideas to the table
• The role reports to the UK General Manager, with dotted line into VP Marketing
• Line management responsibility for the UK marketing executive
• Key relationships will include the partners and marketing peers across the globe

Requirements
• Degree-level education
• Impressive brand marketing background. You’ve done stuff we’ve heard of and/or been involved in a start-
up environment
• Great grasp of the broad marketing mix (on and offline). Appreciation of both performance and intuitive
marketing
• Line management experience
• A real hands-on executor. You have to be someone who loves getting stuff done. This is a start-up and we
mean business
• Extremely digitally/technology/new media/social media savvy with a working knowledge of web and mobile
technologies



If this sounds of interest contact harriet@abrs.com or call 07780454156

                                          +44 (0) 1491 411 020
                                       www.abrs.com info@abrs.com

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Uk marketing manager

  • 1. My client is one of the world's hottest mobile start-ups, operating in a multi-billion dollar market in the world’s top cities. To join this company is to join the world’s best technical teams, most successful entrepreneurs and internationally recognised businessmen and investors. My client is a fast-moving, trailblazing business and the role requires someone comfortable with all aspects of the marketing mix - traditional and digital - and can do what it takes to grow a powerful brand in line with local market insights and within a global marketing framework. The successful candidate will be someone who is a strong communicator, loves building relationships and is able to manage complex projects in a single bound. You will be joining an exceptional team including proven entrepreneurs and top-notch, experienced, and passionate developers and designers. Key Responsibilities • Deliver on UK business targets • Develop and nurture the brand in the UK. Build genuine emotional and practical engagement • Work with the UK General Manager and central marketing team to create and execute a UK marketing plan using the full online/offline mix • Day to day liaison and management of creative, media and PR agencies as required, generate and deliver promotional opportunities • Develop and manage valuable third party partnerships • Test, learn, report on and continuously improve on all activity • Build and integrate our driver and passenger communities; oversee the twitter feeds, blogs, email and other channels to generate engagement and build relationships - working with the global social lead for sharing and guidance • Work with central CRM team to execute on loyalty management programmes to develop and retain drivers and passengers • Bring new ideas to the table • The role reports to the UK General Manager, with dotted line into VP Marketing • Line management responsibility for the UK marketing executive • Key relationships will include the partners and marketing peers across the globe Requirements • Degree-level education • Impressive brand marketing background. You’ve done stuff we’ve heard of and/or been involved in a start- up environment • Great grasp of the broad marketing mix (on and offline). Appreciation of both performance and intuitive marketing • Line management experience • A real hands-on executor. You have to be someone who loves getting stuff done. This is a start-up and we mean business • Extremely digitally/technology/new media/social media savvy with a working knowledge of web and mobile technologies If this sounds of interest contact harriet@abrs.com or call 07780454156 +44 (0) 1491 411 020 www.abrs.com info@abrs.com