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This document discusses why low-cost airlines like Easyjet have not established direct flights to Ukraine, despite its large population and location in Europe. It notes that Ukraine has a population larger than many European countries but has a lower GDP per capita than countries Easyjet flies to like Turkey, Brazil, and India. Cultural factors like Chernobyl, famous Ukrainian athletes, and traditional clothing are also mentioned as possibly influencing international perceptions of Ukraine and its appeal as a tourist destination for budget airlines.Read less