Um credentials digital v00 07-07-2014
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UM Cairo is majority owned by Interpublic Group, a global communications giant. It has over 80 operating units globally serving over 4000 clients. As part of MCN, the largest media network in MENA, UM Cairo has over 300 employees across 14 offices in 13 countries in the region. It is the leading media agency in Egypt with over 420 million Egyptian pounds in annual media billings for over 30 brands.
Um credentials digital v00 07-07-2014
- 2. We are majority owned by IPG 80 operating units globally 4000 clients globally 41,800 employees globally Revenue of US$ 7+ Billion in 2011. 20 business units 6,440 marketing professionals US$ 34.2 Global Billings 300+ employees 14 offices 13 countries We are part of the MCN network in the MENA region 54 agency offices in MENA 1350+ employees in MENA 14 markets 16 cities We are part of MCN and majority owned by the global communications giant - Inter Public Group
- 3. UAE (2) KSA Qatar Bahrain Oman Kuwait Syria Lebanon Jordan Egypt Algeria Tunisia Morocco Cyprus* Iraq* Yemen* Iran* GCC Levant North Africa Others * Coverage through Markets partners 300+ employees 14 offices 13 countries UMs Footprint - Most extensive network in the MENA access to on ground support across the region Algeria Morocco Tunisia Egypt KSA Syria Jordan Lebanon Qatar Bahrain Kuwait Oman Dubai (UAE) Abu Dhabi (UAE)
- 4. UM Egypt clients 420M+ EGP real media billings leading the media of more than 30 brands
- 5. We have broken several global alignments OMDZenithVivaki
- 6. We Believe in Long Term Relationships and we work on building them 2001 2000 2006 2007 2008
- 7. And We Are Known to be the 1st in doing so many things
- 8. 1st Agency to Advertise on Facebook
- 9. 1st Agency to Create A Youtube Channel
- 10. 1st Agency in Egypt to achieve 1 Million YT Views in 6 days 1st Agency in Egypt to achieve 1 Million YT Views in 3 days 1st Agency in Egypt to achieve 1 Million YT Views in 1 day
- 11. 1st media agency to create a dedicated web portal for Ramadan Content Guide Including Serials Programs Grids Places to go during Ramadan ( with all contact details ) 11,187 Visits since the start of its official launch on the 11th of July
- 12. 1st Agency in Egypt to initiate & organize an industry digital conference
- 13. We Won 4 Awards in the 2014 MENA Digital Awards GRAND PRIX Coca-Cola (Etganen) Best integrated digital campaign GOLD Coca-Cola (Etganen) Best Integrated Digital Campaign SILVER Coca-Cola (Trophy tour) Best integrated Media Camapaign BRONZE - Mobinil (Always Together) Best Integrated Media Campaign
- 14. So What Do We Do on Digital?? UM Digital Strategy & Planning Effective Buying Creative Design & Production Social Media management Performance optimization
- 15. Thank You
Editor's Notes
- #4: 3