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unblab.
unblab.
FoundedinChapelHill,NCin2008,
In2009,selectedas1of8(outof250)forLaunchbox09,
tobuildtheUnblabWebmailclient.
LaunchedlimitedGtriageBetainFeb,2010;
asofSeptember,2010,Gtriagehas1200users(1-2%paid).
beganworkonGtriagethatsummer.
keyfacts
problem:emailoverload
BlabisthenewSpam.
Blabwastestimeandhurtstheusersexperience.
Blabemailsarethein-betweenemails.
Blabisastepabovespamandviruses
...andafewstepsbelowimportant,relevant,personalemail.
Insteadoffilteringouttheworst
possibleemails,likeaspamfilter
Therealsolutionisfilteringinthe
emailsthatactuallymatter
howtosolveemailoverload
Gtriage
Automaticallylabelsimportantemail.
Learnswhatsimportanttoyou.
WorksbehindthescenesforGmail
Gtriage automatically labels Important! email.
Gtriage does exactly what it
says it does - identifies your
most important emails. It
just works, with surprisingly
few errors.- Juan
Great work to whoever built
the algorithm. Very accurate
considering it's AI. Using it for
a few days now and happy
with it.- Keven
Before Gtriage I would
always miss important
emails despite my
complicated label structure.
Gtriage is smarter than me
and marks my important
mails as Important, wherever
they may be.- Sean
Spent about 10 minutes
training it to recognize my
important emails and it's
already saved me hours
and hours of sorting
through messages.
- Gabriel
DoesGtriagework?
1200
Gtriage
betausers
1-2%paid
$8/maveragepaid
Emailclassificationbasedon60+proprietarycharacteristics.
Universallayerknowswhats
importantformostusers.
Personallayerlearnswhats
important,foreachuser.
Classifierscreatedw/uniquedatasetof100k+labeledemails.
machinelearning
Classificationdoneinlayers:
currentgtriagestack
Java EC2 IMAP
note:GtriagetechnologyisnotdependentonIMAPoranyspecificemailprotocol.
futureofemail
Allmajorprovidersareinnovatingonemail.
Hotmailhasre-inventeditself;
FacebookisinthegametoowithProjectTitan
AOLMailhasProjectPhoenix;
YahooMailisGoingSocial; AndGmailreleasedPriorityInbox.
Emailanchorsuserstoanecosystem.
Over50%ofYahoostrafficresultsfromYahooMail
EmailOverloadhurtsemailusers.
24%ofemailusersconsiderstartingoverwithanewaccount.
thefuture
thesmartinbox
personalizedauto-organization
automatedreplysuggestions
monetizebyaddingvalue
thefuture
superinterface
game-mechanics
makeemailtactile,mobilefriendly
designedforoverload
UnblabgetsAOLMailtoasmartinboxfaster,withlessrisk.
unblab.
GtriagetechniquescanbeappliedalloverProjectPhoenix.
Emailfortheoverloaded.EmailforInfluencers.
Result:Betteruserexperience;moreuserscallAOLMail
home;moreusersspendmoretimeonAOLcontent.
Gmailspentover18monthsdevelopingpriorityinbox.
Newcontentstreamsmeanmoreoverload.Relevanceiskey.
BuildaninboxforMichaelArrington.
unblab.

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