ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Uncertain times as
drivers of innovation
Remko Vermeulen, VP of Product (Innovation)


Koa Health, Telefonica Alpha


remko.vermeulen@koahealth.com
Uncertain times as drivers of innovation - UX Strat
Remko Vermeulen


VP of Product Innovation


Koa Health
Remko Vermeulen


VP of Product Innovation


Koa Health


-


Delft University of Technology, Innovation
Management & Product Design Engineering,
Leiden University, Psychology


-


Warner Brothers, Financial Times, Telefonica, O2,
British Council, Renault, Yukos Russia, Delsey,
Electrolux, Vivo Brasil, Reliance India


-


Harvard Medical School, Royal College of Art,
Imperial College, London School of Economics
3
To create simple,
personal and accessible
mental health support
25%


Experience mental health issues
during their life


WHO
Anxiety


8.1%


Depression


6.5%


Before Covid
CDC https://www.cdc.gov/mmwr/volumes/69/wr/mm6932a1.htm
Anxiety


8.1%


25.5%


Depression


6.5%


24.3%


Before Covid


/After Covid
CDC https://www.cdc.gov/mmwr/volumes/69/wr/mm6932a1.htm
Suicidal ideation


4.3%


Before Covid


CDC https://www.cdc.gov/mmwr/volumes/69/wr/mm6932a1.htm
Suicidal ideation


4.3%


10.7%


Before Covid


/After Covid
CDC https://www.cdc.gov/mmwr/volumes/69/wr/mm6932a1.htm
Uncertain times as drivers of innovation - UX Strat
Pandemic
Pandemic, Crisis
Pandemic, Crisis,
Uncertainty
Pandemic, Crisis,
Uncertainty & Innovation
Σ»ú
Σ»ú


Crisis
Σ»ú


Dangerous
Σ»ú


Dangerous, Machine, Crucial point
Uncertain times as drivers of innovation - UX Strat
World War 2
The Great
Depression
Black
Death
Black Death
? Black Death (1348)


? Less agricultural workers
Peasants¡¯ Revolt (1381)


? Better payment & conditions
The Great Depression
Uncertain times as drivers of innovation - UX Strat
Uncertain times as drivers of innovation - UX Strat
Uncertain times as drivers of innovation - UX Strat
? Great Depression (1929)


? No jobs


? Female workers up 24%


? People create jobs/invention


? Razors/Car radio/Tampon
Second world war
Uncertain times as drivers of innovation - UX Strat
Uncertain times as drivers of innovation - UX Strat
? Second world war


? Need to protect people now


? Radar & code breaking
accelerated


? Radar &
fi
eld of AI started
Existing problems


Changing conditions


New possibilities (tech)


Urgency
Uncertainty


uncertainty, doubt, dubiety, skepticism, suspicion,
mistrust mean lack of sureness about someone or
something. uncertainty may range from a falling
short of certainty to an almost complete lack of
conviction or knowledge especially about an
outcome or result.
Uncertainty, so what?
Uncertain times as drivers of innovation - UX Strat
¡°The future is already
here - It¡¯s just not very
evenly distributed¡±


William Gibson, American-Canadian Speculative fiction/
Sci-fi author
¡°What if¡±
Uncertain times as drivers of innovation - UX Strat
¡°What happens generally is an episode will start
with Annabel and I discussing an idea. It could be an
issue like parenting or an observation on life, and at
some point there will be a ¡®what if¡¯ idea. It will ping-
pong back and forwards, as I try to think of the
worst possible outcome.¡±


Charlie Brooker & Annabel Jones, Black Mirror
¡°What if we
live ±ô´Ç²Ô²µ±ð°ù?¡±
¡°What if we
have arti
fi
cial
wombs?¡±
¡°What if trust
in religious
institutions
diminishes?¡±
What if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if
Which ¡°what if¡¯s¡± are most likely?
Which ¡°what if¡¯s¡± are most likely?
UnSome certainty


unsomecertainty, some doubt, some dubiety,
some skepticism, some suspicion, some mistrust
mean lack of some level of sureness about
someone or something. unsomecertainty may
range from a falling short of certainty to an
almost complete some lack of conviction or
knowledge especially about an outcome or result.
Manage UnSome certainty,
innovate & design for
changing realities.


(While maintaining good mental health)
Thank you!
Remko Vermeulen, VP of Product (Innovation)


Koa Health, Telefonica Alpha


remko.vermeulen@koahealth.com

More Related Content

Similar to Uncertain times as drivers of innovation - UX Strat (17)

PPTX
The 12 cognitive biases that prevent you from
Col Mukteshwar Prasad
?
PPT
Risk thought experiments.
Simon Carley
?
PPT
ºÝºÝߣshare cork skep3
Brian Hughes
?
PDF
Fiction process
Sarthak Kathuria
?
PPTX
NYAAPOR: Question Wording and Questionnaire Design
LangerResearch
?
PPT
Break Up With FEAR and Realize Your Potential
Dr. Ed Cabellon
?
PPT
Sexuality and the nursing home
Nursing Hi Nursing
?
PPT
Rx15 presummit mon_200_neri
OPUNITE
?
PPT
Sex ed1 y11 1of3
DB3igs
?
PPT
Child Abuse Awareness from Fairfax County Police
Fairfax County
?
PDF
Art of thinking clearly
Lakshmi Narasimhan
?
PPTX
MIND MATTERS MIND MATTERS MIND MATTERS MIND MATTERS
MJRepolidon
?
PPTX
Heuristics and biases
Sebnem Ozdemir
?
PDF
Brain Hacking: Using behavioural economics and consumer psychology to improve...
David Greenwood
?
PPT
Avoiding flawed logic
rogerperezFC
?
PPTX
February 18 (101A)
English83R
?
The 12 cognitive biases that prevent you from
Col Mukteshwar Prasad
?
Risk thought experiments.
Simon Carley
?
ºÝºÝߣshare cork skep3
Brian Hughes
?
Fiction process
Sarthak Kathuria
?
NYAAPOR: Question Wording and Questionnaire Design
LangerResearch
?
Break Up With FEAR and Realize Your Potential
Dr. Ed Cabellon
?
Sexuality and the nursing home
Nursing Hi Nursing
?
Rx15 presummit mon_200_neri
OPUNITE
?
Sex ed1 y11 1of3
DB3igs
?
Child Abuse Awareness from Fairfax County Police
Fairfax County
?
Art of thinking clearly
Lakshmi Narasimhan
?
MIND MATTERS MIND MATTERS MIND MATTERS MIND MATTERS
MJRepolidon
?
Heuristics and biases
Sebnem Ozdemir
?
Brain Hacking: Using behavioural economics and consumer psychology to improve...
David Greenwood
?
Avoiding flawed logic
rogerperezFC
?
February 18 (101A)
English83R
?

More from Remko Vermeulen (10)

PDF
Human enhancement
Remko Vermeulen
?
PDF
Future of healthcare
Remko Vermeulen
?
PDF
Lean analytics
Remko Vermeulen
?
PDF
When to use which type of User research
Remko Vermeulen
?
PDF
Design thinking & lean startup
Remko Vermeulen
?
PDF
UX at Telefonica Digital - Design for Active Ageing
Remko Vermeulen
?
PDF
UX metrics - Elisava
Remko Vermeulen
?
PDF
UX for startups - Wayra workshop
Remko Vermeulen
?
PDF
Design for elderly
Remko Vermeulen
?
PPTX
IxDa Barcelona Launch
Remko Vermeulen
?
Human enhancement
Remko Vermeulen
?
Future of healthcare
Remko Vermeulen
?
Lean analytics
Remko Vermeulen
?
When to use which type of User research
Remko Vermeulen
?
Design thinking & lean startup
Remko Vermeulen
?
UX at Telefonica Digital - Design for Active Ageing
Remko Vermeulen
?
UX metrics - Elisava
Remko Vermeulen
?
UX for startups - Wayra workshop
Remko Vermeulen
?
Design for elderly
Remko Vermeulen
?
IxDa Barcelona Launch
Remko Vermeulen
?
Ad

Recently uploaded (20)

PPTX
Acetabular Labral Tears: Anatomy, Diagnosis, and Management
Dr. Prabhat Pandey
?
PPTX
Burns types and its management .pptx
Rishika Rawat
?
PPTX
Weaning Modes of Mechanical Ventilation: Principles and Practices
Dr. Prabhat Pandey
?
PPTX
Clinical Audit Template - Revised nutrition icu.pptx
pavankumar104378
?
PDF
Disability Support Services Melbourne - Comfort Support Care
NDISProviderMelbourn
?
PPTX
Radiological diagnosis of Gastric carcinoma
abid hossain
?
PPTX
Ayurveda: Ancient Wisdom for Modern Wellness
Nutrazin
?
PPTX
renal failure in children -child health nsg.pptx
Shibili Abraham
?
PDF
Isothermal Assays and their applications
ArchanaPrakash23
?
PPTX
Mastering Clean Claim Ratio: A Key to Smoother A/R Management
Ragnar Lothbrok
?
PDF
NOI E L¡¯EUROPA - Capolavoro (Parte II).pdf
Emanuele915564
?
PPT
Trending-Now_-Ayurvedic-Bone-Regeneration-Therapies-for-AVN-_2025_.ppt
khephioisols
?
PPTX
Antihistaminic agents for B Pharm Fifth semester students
Dinesh Kawade
?
PPTX
Otitis Media.pptx:- ? ¡°It is an infection & inflammation of middle ear that m...
Mr. Sudhir Singh Associate Professor ( MSN)
?
PDF
vaccine & immunotherepy. Types of Vaccine
PRASHANT YADAV
?
PDF
Ambulatory Infusion Devices Market, Key Drivers and Innovations Transforming ...
ganeshdukare428
?
PPTX
PHARMACOKINETICS (1).pptx for nursing students
AnthonyMatu1
?
DOCX
Cardiologist in Manikonda ¨C NeuCare Speciality Clinics
Neucare Speciality Clinic
?
PDF
Weight loss podcast motivation for 2025.
lalaaligujjar
?
PPTX
Improving access to appropriately fitted equipment to support mothers express...
Health Innovation Wessex
?
Acetabular Labral Tears: Anatomy, Diagnosis, and Management
Dr. Prabhat Pandey
?
Burns types and its management .pptx
Rishika Rawat
?
Weaning Modes of Mechanical Ventilation: Principles and Practices
Dr. Prabhat Pandey
?
Clinical Audit Template - Revised nutrition icu.pptx
pavankumar104378
?
Disability Support Services Melbourne - Comfort Support Care
NDISProviderMelbourn
?
Radiological diagnosis of Gastric carcinoma
abid hossain
?
Ayurveda: Ancient Wisdom for Modern Wellness
Nutrazin
?
renal failure in children -child health nsg.pptx
Shibili Abraham
?
Isothermal Assays and their applications
ArchanaPrakash23
?
Mastering Clean Claim Ratio: A Key to Smoother A/R Management
Ragnar Lothbrok
?
NOI E L¡¯EUROPA - Capolavoro (Parte II).pdf
Emanuele915564
?
Trending-Now_-Ayurvedic-Bone-Regeneration-Therapies-for-AVN-_2025_.ppt
khephioisols
?
Antihistaminic agents for B Pharm Fifth semester students
Dinesh Kawade
?
Otitis Media.pptx:- ? ¡°It is an infection & inflammation of middle ear that m...
Mr. Sudhir Singh Associate Professor ( MSN)
?
vaccine & immunotherepy. Types of Vaccine
PRASHANT YADAV
?
Ambulatory Infusion Devices Market, Key Drivers and Innovations Transforming ...
ganeshdukare428
?
PHARMACOKINETICS (1).pptx for nursing students
AnthonyMatu1
?
Cardiologist in Manikonda ¨C NeuCare Speciality Clinics
Neucare Speciality Clinic
?
Weight loss podcast motivation for 2025.
lalaaligujjar
?
Improving access to appropriately fitted equipment to support mothers express...
Health Innovation Wessex
?
Ad

Uncertain times as drivers of innovation - UX Strat