Understanding media planning (2014)
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The document discusses the process of media planning. It explains that media planning determines the most cost-effective mix of media to achieve marketing objectives. The key steps in media planning include setting objectives, finding audience insights and data, developing a communication idea, determining a media strategy, selecting appropriate media to implement the strategy, launching and optimizing the campaign, and reviewing results to learn for future campaigns. The presentation provides an overview of these steps in media planning.
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- 1. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners.XM Gravity 2014 | 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. IN ASIA, FOR ASIA. UNDERSTANDING MEDIA PLANNING M. Farhan Noor
- 2. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. What is Media Planning? A process for determining the most cost-effective mix of media for achieving a set of media objectives/marketing objective.
- 3. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. What is your Objective? Set your objective first, based on brief & campaign parameter.
- 4. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. Find Insights & Supporting Data known your audience and dig insights about them and their media behaviour.
- 5. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. What is your big Idea? find the communication idea. collaborate with creative team.
- 6. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. Media Strategy Determine how you will deliver your message to your Audience to reach the goal/ objective
- 7. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. How You Gonna Do it? Each medium has its own role, pick the best medium to implement the media strategy.
- 8. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. Launch. Learn. Optimize In Digital Media, you can get the data as soon as the campaign running. Learn from it, and optimise it to get the best result.
- 9. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. Review Collect all the data from the campaign and see if you can get any learning to be use for next campaign.
- 10. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. ABARTH500
- 11. 息2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners. THANK YOU YOU CANT FOLLOW ABARTH 500. BUT YOU CAN FOLLOW @FARHANSV