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Understanding the Impact of the Social Media on Digital Marketing and E-commerce.

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Rohit Pawar
Rohit Pawar

This document discusses the impact of social media on digital marketing and e-commerce. It explains that social media enables interaction without physical meetings and provides opportunities for customer engagement and information access. Social media influences user behavior by tracking browsing history, which is important for e-businesses to understand. Social media also allows businesses to gain wider reach through evolution of social commerce, which helps develop trust in the e-commerce sector. Product reviews on social media can strengthen e-commerce, while negative reviews are promptly addressed to build loyalty and retention.

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AT THE CLICK OF A BUTTON: UNDERSTANDING THE IMPACT OF THE SOCIAL MEDIA ON DIGITAL MARKETING AND E-COMMERCE Rohit Pawar eMBA MET Institute of Management
THE TERM INTERNET Reach of the internet is beyond limits, it has surpassed all its boundaries. The Internet is becoming the town square for the global village of tomorrow. Bill Gates Unimaginable vistas for Business and Communication. Opportunity to use Social Media, exchange emails
IMPORTANCE OF SOCIAL MEDIA Enables interaction without the need for physical meeting. Information access. Social Networking Sites and Online communities take centre stage in this era of e-commerce. Customer engagement with brands/business on Social Media.
SOCIAL MEDIAS INFLUENCE ON USER BEHAVIOR Importance of understanding users buying pattern on Social Media for e- businesses. Social Medias unique way of tracking your browsing history. E.g. bewakoof.com
IMPACT OF SOCIAL MEDIA ON BUSINESS It enables business to gain a wider reach. Evolution of Social Commerce which increased social interaction between consumers and brands. Social Commerce helps in developing the TRUST factor in the e-commerce sector.
CONSUMER BEHAVIOR AND E- COMMERCE E-commerce portals are today fully integrated with product reviews, recommendations, seller info. Characteristics of CB in terms of online shopping Perceived characteristics of web sale (online shopping exp, service quality, trust) Website and product categories (website features) Consumer characteristics (internet knowledge, demographic & psychographic variables)
SOCIAL MEDIA AND E-COMMERCE Product reviews by customers help in strengthening the e-commerce sector. Business encourages buyers to leave a review of their product. Negative reviews on Social Media are promptly responded to. Electronic word of mouth.
TO CONCLUDE Satisfied customer leads to loyalty and retention. Still a doubt about the online transaction security. Government has an active role to play. In spite of shortcomings, without a doubt social media has a big role to play in e- commerce.
THANK YOU Any Questions?

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Understanding the Impact of the Social Media on Digital Marketing and E-commerce.

  • 1. AT THE CLICK OF A BUTTON: UNDERSTANDING THE IMPACT OF THE SOCIAL MEDIA ON DIGITAL MARKETING AND E-COMMERCE Rohit Pawar eMBA MET Institute of Management
  • 2. THE TERM INTERNET Reach of the internet is beyond limits, it has surpassed all its boundaries. The Internet is becoming the town square for the global village of tomorrow. Bill Gates Unimaginable vistas for Business and Communication. Opportunity to use Social Media, exchange emails
  • 3. IMPORTANCE OF SOCIAL MEDIA Enables interaction without the need for physical meeting. Information access. Social Networking Sites and Online communities take centre stage in this era of e-commerce. Customer engagement with brands/business on Social Media.
  • 4. SOCIAL MEDIAS INFLUENCE ON USER BEHAVIOR Importance of understanding users buying pattern on Social Media for e- businesses. Social Medias unique way of tracking your browsing history. E.g. bewakoof.com
  • 5. IMPACT OF SOCIAL MEDIA ON BUSINESS It enables business to gain a wider reach. Evolution of Social Commerce which increased social interaction between consumers and brands. Social Commerce helps in developing the TRUST factor in the e-commerce sector.
  • 6. CONSUMER BEHAVIOR AND E- COMMERCE E-commerce portals are today fully integrated with product reviews, recommendations, seller info. Characteristics of CB in terms of online shopping Perceived characteristics of web sale (online shopping exp, service quality, trust) Website and product categories (website features) Consumer characteristics (internet knowledge, demographic & psychographic variables)
  • 7. SOCIAL MEDIA AND E-COMMERCE Product reviews by customers help in strengthening the e-commerce sector. Business encourages buyers to leave a review of their product. Negative reviews on Social Media are promptly responded to. Electronic word of mouth.
  • 8. TO CONCLUDE Satisfied customer leads to loyalty and retention. Still a doubt about the online transaction security. Government has an active role to play. In spite of shortcomings, without a doubt social media has a big role to play in e- commerce.