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Laila Takeh @spirals
Head of Digital Engagement @unicef_uk
Mobile is here




                 Picture of @barcampnfp
                 http://www.flickr.com/timdobson/
But its still evolving
For example


           2012   2013




  iPhone             iPad
Case: UNICEF UK mobile site
Case: UNICEF Sweden site
Forget about mobile




 Remember behaviour
 Now
Traffic by time of day
Case: Speak Up for Children
Case: Syria Emergency
Apps are hard
Email is important
It can be easy (sort of)
For example
Thanks!




            @spirals
          @unicef_uk

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UNICEF UK mobile learnings -Laila Takeh March 2013