Unilever brazil
Download as PPT, PDF
2 likes1,029 views
Unilever Brazil decided to measure and improve its corporate culture in 2008. An initial culture assessment in 2008 found high entropy and limitations in key values among senior leadership. A second assessment in 2009 after focusing on culture showed improved results, including lower entropy, higher customer service metrics, and increased revenue growth. Regular culture measurement using affordable and comprehensive tools was found to provide credible insights and support positive cultural and business changes.
Unilever brazil
- 1. 息 2010 COACH ERA www.skyisthelimit.org www.valuescentre.com On the road to EXCELLENCE Why 2000 companies world wide are choosing to invest in their culture? Lets see the case of UNILEVER Brazil:
- 2. Consumer Product Brands 息 2010 COACH ERA www.skyisthelimit.org UNILEVER BRAZIL
- 3. IF WE DON'T CHANGE OUR CULTURE, WE WILL NEVER ACHIEVE OUR BUSINESS OBJECTIVES Kees Kruythoff CEO Unilever Brazil 息 2010 COACH ERA www.skyisthelimit.org They made a DECISION on the highest level To build a company that is GREATER than Great In 2008 Unilever Brazil started to measure its culture
- 4. The 2008 Cultural Values Assessment Involves 44 members of Unilever Board & Direct Reports to Board The entropy is at high 31% with 5 limiting values. 息 2010 COACH ERA www.skyisthelimit.org
- 5. In Dec 2009 Unilever measures Culture again 195 company members The entropy is 19%. 息 2010 COACH ERA www.skyisthelimit.org
- 6. THE RESULTS 息 2010 COACH ERA www.skyisthelimit.org Customer Service Cases filled on time 2007 2009 71% 91%
- 7. THE RESULTS 息 2010 COACH ERA www.skyisthelimit.org Customer Complaints Claims per million of goods sold 2007 2009 31% 21%
- 8. 息 2010 COACH ERA www.skyisthelimit.org Finance Revenue growth THE RESULTS 2002-07 2008-09 3.2% 7%
- 9. In a pilot study carried out by McKinsey & Company , the Cultural Transformation Tools CTT were used in parallel with 30 structured consultant interviews. The Cultural Transformation Tools CTT were found to provide a more comprehensive analysis and more credible results at a fraction of the cost. They provide one of the most comprehensive cultural diagnostic and values assessments available. They are affordable for small and large organizations. Costs are the same for 100, 1000 or 5000 employees when completed on the Internet. Paper surveys are also available. The survey form is simple it requires only 15 - 20 minutes to complete. Results are available in 2-4 weeks. The survey form is customized for every organization and can be WEB or paper based. The survey is available in many languages. The survey can be used for multiple purposes. Measurement Matters 息 2010 COACH ERA www.skyisthelimit.org