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Unique Selling Proposition.pptx

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Marry Jane Canabal
Marry Jane Canabal

The document discusses the Unique Selling Proposition (USP), which is a marketing concept that differentiates a company or product from competitors by making a unique proposition to customers. An effective USP is short, focuses outwardly on customers, targets a specific group, is easily understood, offers obvious benefits, and avoids jargon. Examples are provided such as Domino's promise of delivering pizza within 30 minutes or it's free. Elements and characteristics of strong value propositions that deliver tangible results to customers are also outlined.

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Unique Selling Proposition
Unique Selling Proposition or Unique Selling Point is a marketing concept first proposed as a theory to explain a pattern in succesful adveritising campaign of the early 1940's. is a marketing concept where you differentiate your company or products from similar prodcts or you competitors. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. tend to be short statements of differentiation or positioning
EXAMPLE of USP
DOMINO'S PIZZA You get fresh, hot pizza delivered to your door in 30 minutes or less--or it's free
FEDEX ≒When your package absolutely, positively has to get there overnight
M & M's The milk Chocolate melts in your mouth, not in your hand.
Elements of USP Outward focus Targets a specific group or niche Easily understood and reatained Offers an obvious benefits Avoids jargons (slang) Integrates easily with your marketing materials
Customer Value Proposition consists of the sum total of benefits which vendor promises that a customer's asssociated payment (or other value- transfer) what the customer gets for what the customer pays.
Weak Value Proposition its the most technologically advanced and robust system on the market We improve communication morale We offer training classes in a wide variety of areas My product was rated the best- in - class by leading authorities.
Strong Value Propositions deliver tangible results like: increased revenues faster time market decreased cost improved operational efficiency increased market share decreased employee turover improved customer retention levels

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Unique Selling Proposition.pptx

  • 2. Unique Selling Proposition or Unique Selling Point is a marketing concept first proposed as a theory to explain a pattern in succesful adveritising campaign of the early 1940's. is a marketing concept where you differentiate your company or products from similar prodcts or you competitors. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. tend to be short statements of differentiation or positioning
  • 4. DOMINO'S PIZZA You get fresh, hot pizza delivered to your door in 30 minutes or less--or it's free
  • 5. FEDEX ≒When your package absolutely, positively has to get there overnight
  • 6. M & M's The milk Chocolate melts in your mouth, not in your hand.
  • 7. Elements of USP Outward focus Targets a specific group or niche Easily understood and reatained Offers an obvious benefits Avoids jargons (slang) Integrates easily with your marketing materials
  • 8. Customer Value Proposition consists of the sum total of benefits which vendor promises that a customer's asssociated payment (or other value- transfer) what the customer gets for what the customer pays.
  • 9. Weak Value Proposition its the most technologically advanced and robust system on the market We improve communication morale We offer training classes in a wide variety of areas My product was rated the best- in - class by leading authorities.
  • 10. Strong Value Propositions deliver tangible results like: increased revenues faster time market decreased cost improved operational efficiency increased market share decreased employee turover improved customer retention levels