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Uniqueness of the ICS

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Stefan Egger
Stefan Egger

The document discusses the uniqueness of the InfoConnectivity System (ICS), which aims to enhance travel information provision. It notes current shortfalls like inconsistent information across systems and information that does not address traveler needs. This causes stress, uncertainty, and negatively impacts transportation ratings and passenger flow. The ICS seeks to address this by providing situation-based information tailored to traveler needs and impairments. It also aims to continuously improve information quality through an airport stakeholder consortium. Implementing the ICS is expected to raise destination and transportation ratings, optimize passenger flow, and create new revenue opportunities.

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May 2014 1Uniqueness of the ICSIIID Enhancing interconnectivity of short and long distance transport networks through passenger focused interlinked information-connectivity Project 266250. Coordinator: Star Engineering GmbH Uniqueness of the InfoConnectivity System (ICS)
May 2014 2Uniqueness of the ICSIIID Current situation Investment in the InfoConnectivity System (ICS) should pay off in: raising flight destination rating improved rating of transport modes optimised passenger flow new revenue possibilities Due to global competition of flight destinations, new systems to improve passenger focused travel information should be used to strengthen European airport regions.
May 2014 3Uniqueness of the ICSIIID Current situation: Shortfalls in travel information provision inconsistency of information through incompatible systems expected but unavailable information This causes problems for travellers, adding up with the following: 1) Separated management of information by "owners lead to
May 2014 4Uniqueness of the ICSIIID are not perceived or are ignored (not in time or place to foresee or counter a problem, bad hearing/seeing/mobility, stress and high mental workload) are not understood (cognitive ability and language problems) Current situation: Shortfalls in travel information provision 2) Information that dont address travellers requirements Stress
May 2014 5Uniqueness of the ICSIIID Stressed travellers cant take up information, get resistant to information provided via infrastructure, only relying on bystanders or staff. Shortfalls lead to a heightened stress level, uncertainty and unpredictability. Stress negatively effects passenger flow Current situation: Shortfalls in travel information provision Stress
May 2014 6Uniqueness of the ICSIIID Uncertainty makes travellers see a transport option as being more "straining" than it really is. Through this, e.g. public transport might not be used, or even a flight destination (airport region) avoided. Uncertainty downgrades transport modes and destinations rating Shortfalls lead to a heightened stress level, uncertainty and unpredictability. Current situation: Shortfalls in travel information provision
May 2014 7Uniqueness of the ICSIIID Established needs of travellers are fulfilled by making situation related information available, considering language, impairments and cognitive ability. The ICS is a travel companion, pursuing a seamless travel information ecosystem to empower travellers, and make them feel safe, welcome and in control. The ICS is geared to reduce stress and uncertainty, using information, tailored for and provided in situated context. Improving the situation
May 2014 8Uniqueness of the ICSIIID The ICSs situated (situation related) content provides insight and foresight on events/problems and facilities en-route. Stress and uncertainty is reduced, contributing to passenger flow, and free time is gained, making travellers to revisit the destination. The ICS empowers travellers, improves flow and ratings Improving the situation
May 2014 9Uniqueness of the ICSIIID Being at ease and in control, additional possibilities for revenues are imminent, as free time is gained to be spent for leisure or shopping. The ICS creates additional revenue Improving the situation
May 2014 10Uniqueness of the ICSIIID Uniqueness the InfoConnectivity System (ICS) Specific information suited to traveller needs Situation based information provision Sustainable information quality improvement
May 2014 11Uniqueness of the ICSIIID Traveller needs ! "#! $%&' ( )' * +' ,% - ,. //' 0/% HF%1' 23' 4 %* ' ' 567%89: % . ( +/*- 0G%%_S` %K0+3,*% ' ( F38+( > ( - ,G%E*- - ( 7: - @%) 3C?87%,+0- /) *+,% Questions solved AT THE AIRPORT !Where is the station located ? !When do the modes leave Appropriate questions from our diary study: !Where is the right baggage conveyor belt? !What shoud I do if my baggage is lost? IN THE PUBLIC TRANSPORTS !which station to get off to take me closest to! !what is the chosen connecting public transport卒s line direction/station name? !which station to get off! !How much is the fare? !When do the modes leave? (Real Time) Appropriate questions from our diary study: !Where can I find a tourist information? !Where can I change money? !Where can I find public transport (e.g. at night)? !How much does it cost? !At which time does the next connection leave? Helpful Persona descriptions: !Interested in consumer electronics !Owns a tablet computer although some problems using it. !Tends to forget things from time to time. !Can dispense the glasses, if the display is big enough !To enjoy life and have a good time !Kumiko: is handicapped by her weak eyesight and low mobility (needs clear direction hints) ! "#$%' ( ) *+,%*- %. ( +/*- 0/1%2*3+- ( 4/1%67( - 0+8*/% QM) 50,( R% Personas Specific information suiting traveller needs Feature: information traveller's actually need, not available with other systems, e.g. apps. These were established via surveys (4541 persons) in Poland, Russia, Spain. Additional needs found through use of hypothetical travellers (personas). ES PL RU Uniqueness the ICS
May 2014 12Uniqueness of the ICSIIID Complexity of the travelling task and accompanying high mental workload and stress requires that: Information must relate to the currently experienced situation to make sense and allow for uptake, understanding, decision and action. This way, even sudden problems/needs can be handled by a traveller. Situation based information provision (1) - Emergency Uniqueness the ICS
May 2014 13Uniqueness of the ICSIIID Complexity of the travelling task and accompanying high mental workload and stress requires that: The ICS facilitates foresight by giving information on the upcoming situation to prepare to evade problems, carry out mandatory processes quickly & with ease. Information on situations further ahead can be accessed in (waiting) situations, where mental workload is low. Situation based information provision (2) - Preparation Uniqueness the ICS
May 2014 14Uniqueness of the ICSIIID Information is in a constant state of flux. Therefore, measures have to be taken to: keep information up to date assure high quality and relevance reach consistency in information presentation adapt to changing traveller groups & traveller needs adapt to evolving technology extend/amend the required reach of the ICS The ICS turns the travellers environment in a constantly improving and seamless information ecosystem over time. Sustainable information quality improvement (1) Uniqueness the ICS
May 2014 15Uniqueness of the ICSIIID The best way to facilitate sustainable information quality improvement would be formation of an ICS Consortium of Stakeholders from the airport region: airlines, airport, public transport, policy makers, tourism, etc. Sustainable information quality improvement (2) Uniqueness the ICS
May 2014 16Uniqueness of the ICSIIID The ICS is a travel companion, forming a seamless travel information ecosystem to empower travellers, to feel safe, welcome and in control, and gain free time. The ICS reduces stress and uncertainty of travellers, utilising the potential of information, tailored and provided for situated context. Implementation of the ICS in the airport region fosters: a raised rating of the flight destination and transport modes an optimised passenger flow additional revenue possibilities Summary
May 2014 17Uniqueness of the ICSIIID The research leading to these results has received funding from the European Community's Seventh Framework Programme (FP7/2007-2013) under grant agreement n属 266250. Thank you!

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Uniqueness of the ICS

  • 1. May 2014 1Uniqueness of the ICSIIID Enhancing interconnectivity of short and long distance transport networks through passenger focused interlinked information-connectivity Project 266250. Coordinator: Star Engineering GmbH Uniqueness of the InfoConnectivity System (ICS)
  • 2. May 2014 2Uniqueness of the ICSIIID Current situation Investment in the InfoConnectivity System (ICS) should pay off in: raising flight destination rating improved rating of transport modes optimised passenger flow new revenue possibilities Due to global competition of flight destinations, new systems to improve passenger focused travel information should be used to strengthen European airport regions.
  • 3. May 2014 3Uniqueness of the ICSIIID Current situation: Shortfalls in travel information provision inconsistency of information through incompatible systems expected but unavailable information This causes problems for travellers, adding up with the following: 1) Separated management of information by "owners lead to
  • 4. May 2014 4Uniqueness of the ICSIIID are not perceived or are ignored (not in time or place to foresee or counter a problem, bad hearing/seeing/mobility, stress and high mental workload) are not understood (cognitive ability and language problems) Current situation: Shortfalls in travel information provision 2) Information that dont address travellers requirements Stress
  • 5. May 2014 5Uniqueness of the ICSIIID Stressed travellers cant take up information, get resistant to information provided via infrastructure, only relying on bystanders or staff. Shortfalls lead to a heightened stress level, uncertainty and unpredictability. Stress negatively effects passenger flow Current situation: Shortfalls in travel information provision Stress
  • 6. May 2014 6Uniqueness of the ICSIIID Uncertainty makes travellers see a transport option as being more "straining" than it really is. Through this, e.g. public transport might not be used, or even a flight destination (airport region) avoided. Uncertainty downgrades transport modes and destinations rating Shortfalls lead to a heightened stress level, uncertainty and unpredictability. Current situation: Shortfalls in travel information provision
  • 7. May 2014 7Uniqueness of the ICSIIID Established needs of travellers are fulfilled by making situation related information available, considering language, impairments and cognitive ability. The ICS is a travel companion, pursuing a seamless travel information ecosystem to empower travellers, and make them feel safe, welcome and in control. The ICS is geared to reduce stress and uncertainty, using information, tailored for and provided in situated context. Improving the situation
  • 8. May 2014 8Uniqueness of the ICSIIID The ICSs situated (situation related) content provides insight and foresight on events/problems and facilities en-route. Stress and uncertainty is reduced, contributing to passenger flow, and free time is gained, making travellers to revisit the destination. The ICS empowers travellers, improves flow and ratings Improving the situation
  • 9. May 2014 9Uniqueness of the ICSIIID Being at ease and in control, additional possibilities for revenues are imminent, as free time is gained to be spent for leisure or shopping. The ICS creates additional revenue Improving the situation
  • 10. May 2014 10Uniqueness of the ICSIIID Uniqueness the InfoConnectivity System (ICS) Specific information suited to traveller needs Situation based information provision Sustainable information quality improvement
  • 11. May 2014 11Uniqueness of the ICSIIID Traveller needs ! "#! $%&' ( )' * +' ,% - ,. //' 0/% HF%1' 23' 4 %* ' ' 567%89: % . ( +/*- 0G%%_S` %K0+3,*% ' ( F38+( > ( - ,G%E*- - ( 7: - @%) 3C?87%,+0- /) *+,% Questions solved AT THE AIRPORT !Where is the station located ? !When do the modes leave Appropriate questions from our diary study: !Where is the right baggage conveyor belt? !What shoud I do if my baggage is lost? IN THE PUBLIC TRANSPORTS !which station to get off to take me closest to! !what is the chosen connecting public transport卒s line direction/station name? !which station to get off! !How much is the fare? !When do the modes leave? (Real Time) Appropriate questions from our diary study: !Where can I find a tourist information? !Where can I change money? !Where can I find public transport (e.g. at night)? !How much does it cost? !At which time does the next connection leave? Helpful Persona descriptions: !Interested in consumer electronics !Owns a tablet computer although some problems using it. !Tends to forget things from time to time. !Can dispense the glasses, if the display is big enough !To enjoy life and have a good time !Kumiko: is handicapped by her weak eyesight and low mobility (needs clear direction hints) ! "#$%' ( ) *+,%*- %. ( +/*- 0/1%2*3+- ( 4/1%67( - 0+8*/% QM) 50,( R% Personas Specific information suiting traveller needs Feature: information traveller's actually need, not available with other systems, e.g. apps. These were established via surveys (4541 persons) in Poland, Russia, Spain. Additional needs found through use of hypothetical travellers (personas). ES PL RU Uniqueness the ICS
  • 12. May 2014 12Uniqueness of the ICSIIID Complexity of the travelling task and accompanying high mental workload and stress requires that: Information must relate to the currently experienced situation to make sense and allow for uptake, understanding, decision and action. This way, even sudden problems/needs can be handled by a traveller. Situation based information provision (1) - Emergency Uniqueness the ICS
  • 13. May 2014 13Uniqueness of the ICSIIID Complexity of the travelling task and accompanying high mental workload and stress requires that: The ICS facilitates foresight by giving information on the upcoming situation to prepare to evade problems, carry out mandatory processes quickly & with ease. Information on situations further ahead can be accessed in (waiting) situations, where mental workload is low. Situation based information provision (2) - Preparation Uniqueness the ICS
  • 14. May 2014 14Uniqueness of the ICSIIID Information is in a constant state of flux. Therefore, measures have to be taken to: keep information up to date assure high quality and relevance reach consistency in information presentation adapt to changing traveller groups & traveller needs adapt to evolving technology extend/amend the required reach of the ICS The ICS turns the travellers environment in a constantly improving and seamless information ecosystem over time. Sustainable information quality improvement (1) Uniqueness the ICS
  • 15. May 2014 15Uniqueness of the ICSIIID The best way to facilitate sustainable information quality improvement would be formation of an ICS Consortium of Stakeholders from the airport region: airlines, airport, public transport, policy makers, tourism, etc. Sustainable information quality improvement (2) Uniqueness the ICS
  • 16. May 2014 16Uniqueness of the ICSIIID The ICS is a travel companion, forming a seamless travel information ecosystem to empower travellers, to feel safe, welcome and in control, and gain free time. The ICS reduces stress and uncertainty of travellers, utilising the potential of information, tailored and provided for situated context. Implementation of the ICS in the airport region fosters: a raised rating of the flight destination and transport modes an optimised passenger flow additional revenue possibilities Summary
  • 17. May 2014 17Uniqueness of the ICSIIID The research leading to these results has received funding from the European Community's Seventh Framework Programme (FP7/2007-2013) under grant agreement n属 266250. Thank you!

Editor's Notes

  • #12: An old and a new EU member state was chosen, along with a non European country to compare the needs of travellers by country. In addition they were chosen for their differet language and alphabet. Russia, as a country with increasing numbers of travellers coming to Europe was of special interest since these visits already now contribute considerably to incomes of several member states.