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UNITSTYLE MAGAZINE Issue n.2

Deny Cadorini
Deny Cadorini

The document provides information on various topics from the official magazine of Unitstyle Communication Agency. It includes summaries of the new advertising campaign for Morellato Colours watches signed by Unitstyle, new experimental images by Morphick, new world of mobile advertising with iAd, the new Police TV commercial signed by Unitstyle, Diesel's new catalogue printed by Unitstyle, and the role of art buyers in visual merchandising. Photographs and screenshots accompany the various articles.

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issue n. 2 The oFFicial uniTSTYle MaGaZine coMMunicaTion aGencY STore windowS new Tech For BuSineSS prinT VIDEO police TV coMMercial SiGned BY uniTSTYle PRINT dieSel new caTaloGue COMMUNICATION AGENCY MorellaTo colourS adV caMpaiGn VIDEO Sonohra new MuSic Videoclip DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 1
NOW THIS MAGAZINE IS ON YOUR iPAD DOWNLOAD IT ON APPLE STORE You will always be in our hearts: Unitstyle team 2 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
2 issue SUMMARY COMMUNICATION AGENCY 12 MorellaTo colourS The new ADV campaign of Morellato Colours signed by Unitstyle 26 MorphicK New experimental images with Morphick NEW TECH FOR BUSINESS 7 YeS i ad New world of advertising VIDEO 4 police doMinaTor The New Police TV commercial signed by Unitstyle 18 Sonohra MuSic Video Sonohra videoclip from the new album PRINT 22 new caTaloGue dieSel The Diesel Island passport printed by Unitstyle VISUAL MERCHANDISING 42 MaliparMi ViSual MerchandiSinG The role of Art buyer Cover Picture - Photographer: Zatac - Model: Anna Zatachetto DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 3
POLICE VIDEO DOMINATOR THE NEW POLICE TV COMMERCIAL SIGNED BY UNITSTYLE T he advert created for the "tough guys" watch by Police has a decidedly urban feel. and Seduce, which summarize in 10 seconds the actions that represent the ideal character segnatempo un perfetto oggetto cult per chi ama lo stile rock fashion. The look of the Dominator is undoubtedly of men who wear the dominator. Lorologio in primo piano domina lo spot, unusual: two faces set on a steel or black base mentre un filmato metropolitano scorre veloce and a powerful black alligator-effect leather strap make this watch a perfect cult object for those who love "rock fashion" style. H a un mood decisamente metropolitano lo spot realizzato per lorologio da duri di casa sullo sfondo. Tre parole chiave: Choose, Fight, Seduce, sintetizzano in 10 secondi le azioni che idealmente rappresentano il carattere di chi The watch dominates the advert, standing Police. Il look del Dominator 竪 senza dubbio indossa il dominator. out in the foreground, set against the rapidly inusuale: due quadranti, incastonati su base moving urban footage in the background. acciaio o nera e un possente cinturino in There are three key words: Choose, Fight pelle nera effetto coccodrillo rendono questo 4 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
TV SPOT POLICE DOMINATOR Choose, Fight, Seduce, summarize in 10 seconds the Dominator character DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 5
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NEW TECH FOR BUSINESS YES NEW WORLD OF ADVERTISING iAD YES I AD Advertising banners available at the App Store W hat does iAd mean? iAd means advertising. It is the new tool campaign as appealing as possible. And of course, if you want to return to your App, all delladv. Se si 竪 interessati, sul bannerino si potranno vedere filmati, animazioni 3d, e tutto provided to Apple developers for the creation you have to do is click on it. quello che lagenzia di comunicazione avr of advertising banners to be included in studiato per rendere pi湛 accattivante possibile the applications available at the App Store. The main innovation by comparison to the advertising previously found on the C osa vuol dire iAd? iAd, sta per advertising. E il nuovo strumento la campagna pubblicitaria. Per ritornare alla tua App, ovviamente baster un semplice tocco. applications is that with iAd, when you click messo a disposizione per gli sviluppatori della on the banner, you are not taken out of the mela, per creare dei bannerini pubblicitari che application and thrown onto the Web, but it verranno inseriti allinterno delle applicazioni simply works like multitasking, place the presenti nellApp store. La sostanziale app screen beneath the advertising screen. innovazione rispetto alle precedenti pubblicit If the advertising campaign interests you, 竪 che con iAd, cliccando sul bannerino non si you can click on the banner, watch the clips, esce dallapplicazione per essere spostati sul 3D animations and whatever else the media web, ma semplicemente, come nel multitasking, agency has designed to make the advertising la schermata dellapp passa sotto a quella DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 7
NEW TECH FOR BUSINESS WHY INVEST PERCH INVESTIRE IN MOBILE ADVERTISING? IN MOBILE ADV? If it is figures that you are interested in, all you need to do is to Se vi interessano i numeri, baster digitare su google google "investments in mobile advertising" and amuse yourself investimenti mobile advertisinge potrete divertirvi a leggere reading the dozens of statistics provided by the various decine di statistiche effettuate dai vari istituti di ricerca. research institutes. They, like us, have devoted themselves to Chi come noi da parecchi anni si dedica allo studio degli the study of advertising tools and are absolutely convinced strumenti di diffusione pubblicitaria 竪 assolutamente convinto that the Web will always be the place where investments are che il web sar sempre pi湛 il posto dove verranno dirottati channelled. The various PDAs are of course the most user- gli investimenti. I vari palmari e tablet pc sono, ovviamente, friendly interface in this digital world. linterfaccia pi湛 friendly user di questo mondo digitale. WHAT WILL CHANGE IN THE COME CAMBIER IL MONDO PUBLISHING WORLD? DELLEDITORIA? La carta stampata esister sempre dice qualcuno... vedere Some says that the printed world will always exist... reading una rivista su un e-reader 竪 scomodonon vedo niente di a magazine using an e-reader is inconvenient... Personally, I sconvolgente, hanno fatto un pdf del magazine e lhanno cannot see what's so terrible: they make a pdf of the magazine buttato su iPad s狸 forse sar il futuro ma ancora molto and they bung it on an iPad. Perhaps it will be the future, but lontano... it is a long way off... Volete sapere come la pensiamo noi? Beh... se disponete Do you want to know what we think? Well, if you have an di un iPad o un collega che ve lo pu嘆 prestare per cinque iPad or a colleague that can lend you one for five minutes, minuti, scaricate una delle tante newsletter gratuite di BMW download one of the many free BMW newsletters or o un numero qualsiasi di Wired. Guardatele, divertitevi, e any issue of Wired. Look at them, enjoy them and you will capirete perch辿 riteniamo che forse 竪 arrivato il momento di understand why we think that maybe the time has come smettere di abbattere alberi, quantomeno per fare la carta per to stop chopping down trees, at least for making paper for libri e riviste (tranne quella per i libri che leggeremo ancora books and magazines (apart from those books we still read on in spiaggia sotto il sole o in viaggio se non vogliamo portarci the beach in the sun or when we are travelling and don't want dietro un e-reader) to take an e-reader with us). 8 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
.com pro duc t by enjoy yourself. www.brandjuices.com - OTHER BRAND JUICES FLAVORS: 2 YES WE ARE SIMPLY PEOPLE NOVEMBER 2010 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 9 GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
NEW TECH FOR BUSINESS CAUTION: MOBILE IS NOT ONLY Only moderate growth was observed in most of the application stores over the course of the past several months, however overall growth picked up again in March . The Apple App Store for iPhone is the largest store in terms of all applications available however, it was among the slowest growing stores in terms of relative growth in March. Regardless of its low relative growth, the Apple App Store for iPhone was still second only to Google in terms of absolute growth figures. The Google Android Market is the clear leader in terms of free applications as of March 2011. The total number of free applications exceeds that of the Apple App Store for iPhone by more than 10,000, while the number of paid applications available in Google Android Market is barely one-third of the total number of paid applications available in the Apple App Store for iPhone. The Apple App Store for iPad grew by 12% in March to 75,755 applications, of which 34,120 are designated for iPad only. The total number of iOS applications now equals 367,334 Source: Distimo Publication - April 2011 10 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
APPLE! VS The previous page depicts the current store sizes and growth rates and reveals that some stores experienced higher growth than others. The absolute growth is not necessarily high even though the relative growth can be high. The growth pace of the last three months is used to forecast the absolute sizes of six stores in the coming three months in order to provide more insight into the development of the whole ecosystem. First, the Google Android Market is predicted to have only 40,000 applications less than the Apple App Store for iPhone by the end of June 2011, and will close the remaining gap before the end of July 2011. Second, we predict that the BlackBerry App World will double in size over a six-month period and will most likely be larger than Nokia Ovi Store by the end of May 2011. The last finding is not shown in the graph, although the trend can still be observed. At its current growth rate, the Windows Phone 7 Marketplace will be larger than the Nokia Ovi Store and BlackBerry App World before the Windows Phone 7 Marketplace has even been available for a full year. It should be noted that all figures are based purely on the average month-over-month growth figures that could easily accelerate or slow down. Still, it depicts a good overview of what we believe may happen. Source: Distimo Publication - April 2011 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 11
COMMUNICATION AGENCY MORELLATO T COLOURS THE NEW ADV CAMPAIGN OF MORELLATO COLOURS SIGNED BY UNITSTYLE MORELLATO UNITSTYLE M orellato presents Colours, a modern, fresh and dynamic line of watches that tells of M orellato presenta Colours, una linea di orologi moderna, fresca e dinamica che high quality, technology and design research. racconta una storia di alta qualit, tecnologia The result of a combination of the strong e indagine stilistica. watch-making tradition of the brand and the Frutto dellunione tra la forte tradizione innovation that has always set its products orologiera del brand e linnovazione che da apart, Colours has been created to offer top sempre ne contraddistingue i prodotti, Colours performance together with a design that 竪 stata realizzata per offrire le massime successfully satisfies the needs of those that prestazioni, insieme ad un design in grado di are most focused on the latest fashion trends, soddisfare le esigenze di chi 竪 pi湛 attento alle without foregoing the assurance and quality tendenze moda, senza rinunciare per嘆 alla of a great watch. sicurezza e alla qualit date da un grande Far from being "disposable" watches with orologio. short lifespans, these are authentic high-tech Non orologi usa e getta dalla vita breve, ma jewels - durable and with perfect functionality veri e propri gioielli high tech, resistenti e dalla - guaranteeing maximum performance and perfetta funzionalit, garantendo la massima freedom of expression, in terms of taste performance e libert despressione, nel gusto and feelings, owing to the extensive colour come nelle emozioni, grazie allampia palette palette. colori. MORELLATO COLOURS MEDIA 1 EUROTRAM COLOURS 2 EUROTRAM COLOURS 3 TOTEM DISPLAY COLOURS 12 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
MAKING OF ADV MORELLATO COLOURS SHOOTING A colourful pixellated image Hi Tech in Colours. Based on this claim, there in a full hd led monitor is the was a need to think of a shot that would emphasize the technological concept. background watches The creation of a coloured "pixellated" background viewed on a full HD led monitor was used as the background for the campaign image. Using suitable lighting effects and post production allowed the creation of a highly striking image in which all the details on the faces of the watches in the foreground are highlighted. The colour effects of the silicon straps contrast with the background of coloured lights. SHOOTING Hi Tech in Colours. Da questo claim 竪 partita lesigenza di pensare ad uno scatto che enfatizzasse il concetto del tecnologico. La creazione di uno sfondo colorato pixelizzato visualizzato su un monitor led full HD ha fatto da sfondo allimmagine di campagna. Unopportuno gioco di luci e di post- produzione ha consentito di creare unimmagine di grande impatto, dove nei quadranti degli orologi in primo piano risalta il dettaglio di tutti i particolari. Il gioco di colori dei cinturini in silicone, contrasta con lo sfondo di luci colorate. 4 DISPLAY COLOURS 5 WEB BANNER COLOURS DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 13
AUTUNNO INVERNO 2011 - 2012
orologio in acciaio cinturino in silicone HI TECH IN COLOURS prezzo 49 euro movimento miyota 2035 colorato anallergico DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 15
16 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
.com pagina adv 100% Orange juice. pro duc t by www.brandjuices.com - OTHER BRAND JUICES FLAVORS: NOVEMBER 2010 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 2 17 GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
SONOHRA VIDEO MUSIC VIDEO SONOHRA VIDEOCLIP FROM THE NEW ALBUM
SONOHRA SAYS: We really wanted to W e really enjoyed recording the Let Go video for many reasons, first and foremost We really wanted to make this video because it expresses our music very well and we feel that make this video owing to the family atmosphere that involved us right from the first scouting sessions. The the result is a product that represents us as we are: faithful to our blues/rock roots but moving because it expresses location of the Enel Club is fantastic; the ideal set for the vision that we had in mind towards a more electronic future! We are now working on two separate projects: the our music very well right from the beginning of the video project, summer concerts of the 2011 A place for us tour, the vision of a dream (or a nightmare) in an which will take us around Italy; and in the breaks atmosphere that is both natural and surreal at we are finishing the recordings of the songs for the same time. our new CD, which should be coming out at the They are rooms that have a story to tell, even end of the year. It will be a surprise for many the tiles on the walls seem to want to tell people; it will be a sensation; hear it to believe it! their tale... And then it is a comfortable place, (Sonohra) which is very close to our home. C i siamo proprio divertiti a registrare il video di Let Go per tanti motivi, primo fra Ora siamo impegnati su 2 fronti: i concerti estivi dellA place for us tour 2011 che ci porter in tutti il clima familiare che ci ha coinvolto fin giro per lItalia e nelle pause stiamo ultimando le dai primi sopralluoghi. La location del Circolo registrazioni delle canzoni del nostro nuovo CD che Enel 竪 inoltre fantastica, il set ideale per la dovrebbe uscire entro la fine dellanno. Sar una visione che avevamo fin da subito del progetto sorpresa per tanti, sar una bomba, ascoltare per del video, la visione di un sogno (o di un credere! incubo) in una atmosfera naturale e surreale (Sonohra) allo stesso tempo. Sono stanze che hanno una storia, anche le piastrelle dei muri sembrano avere cose da raccontare.... E poi 竪 un posto comodo, vicino, molto vicino a casa nostra. Abbiamo voluto con forza realizzare questo video perch辿 esprime molto bene il nostro percorso musicale e ci sembra che ne sia uscito un prodotto che ci rappresenta per quello che siamo: fedeli alla nostra matrice blues/rock ma lanciati verso un futuro pi湛 elettronico!
MAKING OF THE VIDEO A pub. A man and a woman. T Twisted and warped thoughts. Eyes closed to avoid seeing. Eyes closed to see again. Souls held together by a bond that is too tight with no way out. Enslaved by an obsession A perverse thought waiting for its own end. A journey between the real and the surreal. We played with the lighting a lot, using black and white and exaggerated colour, with very rapid scene changes that appear to have no connection with each other. The special editing did the rest. Coordinating and filming this video was fun. The actors got into their parts perfectly, despite the low temperatures on the set, where they had to act for more than four hours. When you manage to create such involvement, you have done 90% of the work... This video was created thanks to the strength and professional approach of all those working for 15 hours without a break. All well orchestrated and well coordinated. A great team effort. Un pub. Un uomo ed una donna. Pensieri contorti e distorti. Occhi chiusi per non vedere. Occhi chiusi per rivedere. Anime tenute insieme da un legame troppo stretto da dove non c'竪 via di scampo. Un pensiero ossessivo capace di sottomettere. Un pensiero perverso che vuole finire. Un viaggio tra reale e surreale. Abbiamo giocato moltissimo con le luci, il bianco e nero ed il colore esasperato, su cambi di scena molto spinti e apparentemente slegati tra di loro. Il montaggio studiato ad hoc ha fatto il resto. Coordinare e girare questo video 竪 stato divertente. Gli attori sono entrati perfettamente nella parte nonostante le basse temperature sul set in cui sono stati costretti a recitare per pi湛 di quattro ore. Quando riesci a creare una tale immedesimazione hai fatto il 90 per cento del lavoro.... Un video realizzato grazie alla forza e alla professionalit di tutti lavorando ininterrottamente per 15 ore filate. Tutto ben orchestrato e ben coordinato. Un grande lavoro di squadra. 20 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
www.nellandme.it
PRINT NEW CATALOGUE DIESEL THE DIESEL I THE DIESEL ISLAND PASSPORT PRINTED BY UNITSTYLE UNITSTYLE T he news that Diesel fans from all over the world were waiting for. After years of social mean? Taking what is good in other countries in the world and getting rid of everything that la novit che i Diesel fan di tutto il mondo stavano aspettando. Dopo anni di exclusion in a society where they have often is nasty? Rewriting the laws? Putting right emarginazione da parte della societ, in cui felt too eccentric, too courageous or too stupid social injustice? Founding a country that is si sono spesso sentiti troppo eccentrici, troppo for the rest of the world, they will finally have only for the brave? coraggiosi o troppo stupidi per il resto del a place where they can feel at home. The images of the print and outdoor campaign mondo, avranno finalmente un posto dove In 2011, they can emigrate to Diesel Island. will show the first pioneers arriving on the sentirsi a casa. It is not a holiday, it is a country. After having island, with thrilling experiences, resolving Nel 2011 potranno emigrare verso la Diesel created a full-scale movement with the Be some of the oldest problems in the world Island. Non 竪 una vacanza - 竪 una nazione. Stupid campaign, the next step for Diesel is (immigration, healthcare system, transport, Dopo aver creato un vero e proprio movimento the creation of a completely new and stupid etc.) with new solutions and organising wild con la campagna Be Stupid, il prossimo society: a tropical utopia where the principles parties to celebrate the birth of their nation. step di Diesel 竪 la creazione di una societ of the Be Stupid manifesto can grow and completamente nuova e stupida: unutopia prosper. tropicale dove i principi del manifesto Be What does creating a nation from scratch Stupid potranno crescere e prosperare. 22 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
DIESEL CATALOGUE Come sarebbe creare una nazione da zero? The cover has been Prendere quel che c竪 di buono negli altri paesi designed selecting del mondo e sbarazzarsi di ci嘆 che 竪 brutto? Riscrivere le leggi? Rimediare alle ingiustizie paper that draws on the sociali? Fondare un paese solo per i coraggiosi? Le immagini della campagna print e outdoor classic "waxed" effect of mostreranno i primi pionieri arrivare sullisola, vivere esperienze emozionanti, passports. risolvere alcuni dei pi湛 vecchi problemi del mondo (immigrazione, sistema sanitario, trasporti...) con nuove soluzioni, organizzare feste selvagge per celebrare la nascita della loro nazione. PRINTING CATALOGUE Il passaporto per sbarcare sullisola di Diesel 竪 il catalogo generale Diesel per lestate 2011. La copertina 竪 stata studiata scegliendo una carta che riprendesse appunto leffetto cerato classico del passaporto. La grafica 竪 realizzata in stampa serigrafica ed oro a caldo. Gli angoli arrotondati, realizzati MANUALMENTE grazie ad una SCANTONATRICE sono il tocco finale. The passport to allow you to land on Diesel island is the general summer 2011 Diesel catalogue. The cover has been designed selecting paper that draws on the classic "waxed" effect of passports. The graphics have been created with screen printing and hot gold stamping. The rounded corners, created BY HAND using a CORNER ROUNDER are the finishing touch. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 23
.com www.emoji.com
UNITSTYLE MAGAZINE Issue n.2
COMMUNICATION AGENCY MORPHICK NEW EXPERIMENTAL IMAGES WITH MORPHICK N, RE INTE RPRETATI ON AN D TR AN SFOR MATIO N. Y OF ST YLE IN CO M M UN ICATIO M OR PH IC K IS TH E STUD F ID E AS M O R PH IC K IS EVO LUTIO N O ZATAC PHOTOGRAPHER M O R PH I C K I S W C O M M U N I CATI H E N O N M E ET ART L LI M ITS GO BE YO N D AL Taking photographs in a drab Y TO E AB I LIT studio is like opening a jar of CK IS TH Nutella and discovering its M O R PH I empty. I dont use electronic light, I love what the day has to offer, to photograph what I see. My eye is the lens, at times un- focused and at times it moves too quickly, but it captures what Cover Picture - Photographer: Zatac - Model: Sara Rosati - Make up artist: Massimiliano Della Maggesa I like most. Its what I see looking around 26 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 me.
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JEWELLERY EXPERIMENT - RINGS AND NECKLACES - MATERIALS: STONES AND DIAMONDS 40 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
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VISUAL MERCHANDISING MALPARMI VISUAL MERCHANDISING THE ROLE OF ART BUYER A fake mink fur coat in the middle of August and narcissus bulbs in December.. U na pelliccia di finto visone in pieno agosto e bulbi di narciso a dicembre... questa 竪 solo una this is just one of the many somewhat bizarre delle tante liste della spesa alquanto bizzarre "shopping lists" that Maliparmi unfailingly che Maliparmi richiede puntualmente ad ogni requests every season for the creation of its stagione per la realizzazione delle proprie window displays. In the current scenario, vetrine. In uno scenario attuale dove il visual in which visual merchandising is more and merchandising 竪 sempre pi湛 standardizzato more standardised in the selection and use anche nella scelta e nellutilizzo dei materiali, of materials, precisely owing to problems of proprio per un problema di tempi e di costi increasingly limited time and expenses, this sempre pi湛 ristretti, questa casa di moda mette fashion house really puts the professional invece a dura prova la professionalit e le approach and skills of the agency's art buyer capacit dellart buyer dellagenzia. to the test. Lutilizzo di materiali veri a volte stravaganti, The use of "authentic", at times extravagant rende indubbiamente le vetrine di Maliparmi materials, undoubtedly makes Maliparmi's curiose ed affascinanti. Uno stile perfettamente window displays strange and fascinating. in linea con il target elegante, sofisticato, quasi The style of the window displays is perfectly artigianale della donna che sente proprio in line with the elegant, sophisticated target questo modo di vestire. E per lart buyer...la audience, with a taste for craftsmanship sfida continua. - women that identify with precisely this way of dressing. And for the art buyer... the challenge goes on. 42 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
MALIPARMI VISUAL MERCHANDISING The use of authentic extravagant materials STORE WINDOWS makes Maliparmi's window displays strange and fascinating.
CE NSO RED CLIENT Kitchen manufacturer CONCEPT This proposal will centre on the concept of the passion that the XXX kitchen conveys through the care and attention focused on customer requirements. Passion is what drives us and allows man to achieve success in his work or in the activities that he enjoys... however, he often feels the need to place this display this with a touch of pride. VISUAL A strong image will be used that plays on the desire to "show your passion" with pride... placing a part of ourselves on display that our everyday image does not reveal. The slogan leaves no room for ambiguity...
UNITSTYLE MAGAZINE Issue n.2
.com SORRY, TOO LATE DONT WASTE TIME, DRINK www.brandjuices.com - OTHER BRAND JUICES FLAVORS: pro duc t by GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
ITS A COMMUNICATION AGENCY WITH INTEGRATED PRODUCTION BORN IN 1994 SPECIALIZED IN FASHION WE WORKED AND WORK WITH: FASHION/OUTDOOR ACCESSORIES NO PROFIT DIESEL MORELLATO AMREF DIESEL U.S.A SECTOR DIESEL KID PIRELLI PZERO DOCKERS LEVI STRAUSS EUROPE PHILIP WATCH ROBERTO CAVALLI GINEVRA GIOIELLI TECHNOLOGY D&G MOTOROLA RIELLO UPS DSQUARED2 SAFILO RIELLO CRD GIORGIO ARMANI DE RIGO BERNER VALENTINO OPTISSIMO IMETEC MARLBORO CLASSICS MARCOLIN DIMENSIONE DANZA MARCHON REPLAY STROILI ORO RARE NOLITA COSMETICS SALEWA SPECCHIASOL DOLCE & GABBANA EUPHYTOS THE NORTH FACE AKYS Se Sei inTereSSaTo a riceVere GraTuiTaMenTe il proSSiMo nuMero di QueSTo MaGaZine, inVia una Mail con oGGeTTo YES WE ARE PEOPLE A: UNITSTYLE@UNITSTYLE.COM, INDICANDO LINDIRIZZO DI SPEDIZIONE. IF YOU ARE INTERESTED IN RECEIVING THE NEXT EDITION OF THIS MAGAZINE FREE OF CHARGE, PLEASE SEND US AN E-MAIL AT UNITSTYLE@UNITSTYLE.COM, WITH YES WE NOVEMBER 2010 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 477 4 47 ARE PEOPLE IN THE SUBJECT LINE AND PROVIDING YOUR MAILING ADDRESS.
UNTSTYLE ha sede nellantico monastero delle Benedettine monumento storico del 1064 d.C. recentemente ristrutturato. Il cenobio di san Michele fu considerato fra i pi湛 notevoli per importanza economica e documentaria nella provincia di Verona, oltre che il pi湛 antico, e godette fama dessere ricco di beni e ragguardevole per le monache dalto lignaggio, tra cui alcune discendenti degli Scaligeri, dei Visconti e tre nipoti di Dante, figlie di Pietro Alighieri. UNITSTYLE is based in an old Benedictine convent, a historic monument dating back to 1064, which has recently been renovated. San Michele or Saint Michaels religious community was considered amongst the most worthy of note in the province of Verona because apart from being the oldest convent, it was extremely important in economic and documentary terms. It was famous for being rich in assets and distinguished by nuns of high descent, including some descendents of the Scaglieri and Visconti families and three of Dantes nieces, the daughters of Pietro Alighieri. UNIT ASSOCIATI S.R.L Corte Convento,11 - 37132 Verona Phone: +39 045 8780732 - mail: unitstyle@unitstyle.com 48 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 1 NOVEMBER 2010 YeS we are SiMplY people www.unitstyle.com

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UNITSTYLE MAGAZINE Issue n.2

  • 1. issue n. 2 The oFFicial uniTSTYle MaGaZine coMMunicaTion aGencY STore windowS new Tech For BuSineSS prinT VIDEO police TV coMMercial SiGned BY uniTSTYle PRINT dieSel new caTaloGue COMMUNICATION AGENCY MorellaTo colourS adV caMpaiGn VIDEO Sonohra new MuSic Videoclip DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 1
  • 2. NOW THIS MAGAZINE IS ON YOUR iPAD DOWNLOAD IT ON APPLE STORE You will always be in our hearts: Unitstyle team 2 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 3. 2 issue SUMMARY COMMUNICATION AGENCY 12 MorellaTo colourS The new ADV campaign of Morellato Colours signed by Unitstyle 26 MorphicK New experimental images with Morphick NEW TECH FOR BUSINESS 7 YeS i ad New world of advertising VIDEO 4 police doMinaTor The New Police TV commercial signed by Unitstyle 18 Sonohra MuSic Video Sonohra videoclip from the new album PRINT 22 new caTaloGue dieSel The Diesel Island passport printed by Unitstyle VISUAL MERCHANDISING 42 MaliparMi ViSual MerchandiSinG The role of Art buyer Cover Picture - Photographer: Zatac - Model: Anna Zatachetto DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 3
  • 4. POLICE VIDEO DOMINATOR THE NEW POLICE TV COMMERCIAL SIGNED BY UNITSTYLE T he advert created for the "tough guys" watch by Police has a decidedly urban feel. and Seduce, which summarize in 10 seconds the actions that represent the ideal character segnatempo un perfetto oggetto cult per chi ama lo stile rock fashion. The look of the Dominator is undoubtedly of men who wear the dominator. Lorologio in primo piano domina lo spot, unusual: two faces set on a steel or black base mentre un filmato metropolitano scorre veloce and a powerful black alligator-effect leather strap make this watch a perfect cult object for those who love "rock fashion" style. H a un mood decisamente metropolitano lo spot realizzato per lorologio da duri di casa sullo sfondo. Tre parole chiave: Choose, Fight, Seduce, sintetizzano in 10 secondi le azioni che idealmente rappresentano il carattere di chi The watch dominates the advert, standing Police. Il look del Dominator 竪 senza dubbio indossa il dominator. out in the foreground, set against the rapidly inusuale: due quadranti, incastonati su base moving urban footage in the background. acciaio o nera e un possente cinturino in There are three key words: Choose, Fight pelle nera effetto coccodrillo rendono questo 4 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 5. TV SPOT POLICE DOMINATOR Choose, Fight, Seduce, summarize in 10 seconds the Dominator character DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 5
  • 6. .com pro duc t by www.brandjuices.com - OTHER BRAND JUICES FLAVORS: GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
  • 7. NEW TECH FOR BUSINESS YES NEW WORLD OF ADVERTISING iAD YES I AD Advertising banners available at the App Store W hat does iAd mean? iAd means advertising. It is the new tool campaign as appealing as possible. And of course, if you want to return to your App, all delladv. Se si 竪 interessati, sul bannerino si potranno vedere filmati, animazioni 3d, e tutto provided to Apple developers for the creation you have to do is click on it. quello che lagenzia di comunicazione avr of advertising banners to be included in studiato per rendere pi湛 accattivante possibile the applications available at the App Store. The main innovation by comparison to the advertising previously found on the C osa vuol dire iAd? iAd, sta per advertising. E il nuovo strumento la campagna pubblicitaria. Per ritornare alla tua App, ovviamente baster un semplice tocco. applications is that with iAd, when you click messo a disposizione per gli sviluppatori della on the banner, you are not taken out of the mela, per creare dei bannerini pubblicitari che application and thrown onto the Web, but it verranno inseriti allinterno delle applicazioni simply works like multitasking, place the presenti nellApp store. La sostanziale app screen beneath the advertising screen. innovazione rispetto alle precedenti pubblicit If the advertising campaign interests you, 竪 che con iAd, cliccando sul bannerino non si you can click on the banner, watch the clips, esce dallapplicazione per essere spostati sul 3D animations and whatever else the media web, ma semplicemente, come nel multitasking, agency has designed to make the advertising la schermata dellapp passa sotto a quella DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 7
  • 8. NEW TECH FOR BUSINESS WHY INVEST PERCH INVESTIRE IN MOBILE ADVERTISING? IN MOBILE ADV? If it is figures that you are interested in, all you need to do is to Se vi interessano i numeri, baster digitare su google google "investments in mobile advertising" and amuse yourself investimenti mobile advertisinge potrete divertirvi a leggere reading the dozens of statistics provided by the various decine di statistiche effettuate dai vari istituti di ricerca. research institutes. They, like us, have devoted themselves to Chi come noi da parecchi anni si dedica allo studio degli the study of advertising tools and are absolutely convinced strumenti di diffusione pubblicitaria 竪 assolutamente convinto that the Web will always be the place where investments are che il web sar sempre pi湛 il posto dove verranno dirottati channelled. The various PDAs are of course the most user- gli investimenti. I vari palmari e tablet pc sono, ovviamente, friendly interface in this digital world. linterfaccia pi湛 friendly user di questo mondo digitale. WHAT WILL CHANGE IN THE COME CAMBIER IL MONDO PUBLISHING WORLD? DELLEDITORIA? La carta stampata esister sempre dice qualcuno... vedere Some says that the printed world will always exist... reading una rivista su un e-reader 竪 scomodonon vedo niente di a magazine using an e-reader is inconvenient... Personally, I sconvolgente, hanno fatto un pdf del magazine e lhanno cannot see what's so terrible: they make a pdf of the magazine buttato su iPad s狸 forse sar il futuro ma ancora molto and they bung it on an iPad. Perhaps it will be the future, but lontano... it is a long way off... Volete sapere come la pensiamo noi? Beh... se disponete Do you want to know what we think? Well, if you have an di un iPad o un collega che ve lo pu嘆 prestare per cinque iPad or a colleague that can lend you one for five minutes, minuti, scaricate una delle tante newsletter gratuite di BMW download one of the many free BMW newsletters or o un numero qualsiasi di Wired. Guardatele, divertitevi, e any issue of Wired. Look at them, enjoy them and you will capirete perch辿 riteniamo che forse 竪 arrivato il momento di understand why we think that maybe the time has come smettere di abbattere alberi, quantomeno per fare la carta per to stop chopping down trees, at least for making paper for libri e riviste (tranne quella per i libri che leggeremo ancora books and magazines (apart from those books we still read on in spiaggia sotto il sole o in viaggio se non vogliamo portarci the beach in the sun or when we are travelling and don't want dietro un e-reader) to take an e-reader with us). 8 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 9. .com pro duc t by enjoy yourself. www.brandjuices.com - OTHER BRAND JUICES FLAVORS: 2 YES WE ARE SIMPLY PEOPLE NOVEMBER 2010 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 9 GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
  • 10. NEW TECH FOR BUSINESS CAUTION: MOBILE IS NOT ONLY Only moderate growth was observed in most of the application stores over the course of the past several months, however overall growth picked up again in March . The Apple App Store for iPhone is the largest store in terms of all applications available however, it was among the slowest growing stores in terms of relative growth in March. Regardless of its low relative growth, the Apple App Store for iPhone was still second only to Google in terms of absolute growth figures. The Google Android Market is the clear leader in terms of free applications as of March 2011. The total number of free applications exceeds that of the Apple App Store for iPhone by more than 10,000, while the number of paid applications available in Google Android Market is barely one-third of the total number of paid applications available in the Apple App Store for iPhone. The Apple App Store for iPad grew by 12% in March to 75,755 applications, of which 34,120 are designated for iPad only. The total number of iOS applications now equals 367,334 Source: Distimo Publication - April 2011 10 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 11. APPLE! VS The previous page depicts the current store sizes and growth rates and reveals that some stores experienced higher growth than others. The absolute growth is not necessarily high even though the relative growth can be high. The growth pace of the last three months is used to forecast the absolute sizes of six stores in the coming three months in order to provide more insight into the development of the whole ecosystem. First, the Google Android Market is predicted to have only 40,000 applications less than the Apple App Store for iPhone by the end of June 2011, and will close the remaining gap before the end of July 2011. Second, we predict that the BlackBerry App World will double in size over a six-month period and will most likely be larger than Nokia Ovi Store by the end of May 2011. The last finding is not shown in the graph, although the trend can still be observed. At its current growth rate, the Windows Phone 7 Marketplace will be larger than the Nokia Ovi Store and BlackBerry App World before the Windows Phone 7 Marketplace has even been available for a full year. It should be noted that all figures are based purely on the average month-over-month growth figures that could easily accelerate or slow down. Still, it depicts a good overview of what we believe may happen. Source: Distimo Publication - April 2011 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 11
  • 12. COMMUNICATION AGENCY MORELLATO T COLOURS THE NEW ADV CAMPAIGN OF MORELLATO COLOURS SIGNED BY UNITSTYLE MORELLATO UNITSTYLE M orellato presents Colours, a modern, fresh and dynamic line of watches that tells of M orellato presenta Colours, una linea di orologi moderna, fresca e dinamica che high quality, technology and design research. racconta una storia di alta qualit, tecnologia The result of a combination of the strong e indagine stilistica. watch-making tradition of the brand and the Frutto dellunione tra la forte tradizione innovation that has always set its products orologiera del brand e linnovazione che da apart, Colours has been created to offer top sempre ne contraddistingue i prodotti, Colours performance together with a design that 竪 stata realizzata per offrire le massime successfully satisfies the needs of those that prestazioni, insieme ad un design in grado di are most focused on the latest fashion trends, soddisfare le esigenze di chi 竪 pi湛 attento alle without foregoing the assurance and quality tendenze moda, senza rinunciare per嘆 alla of a great watch. sicurezza e alla qualit date da un grande Far from being "disposable" watches with orologio. short lifespans, these are authentic high-tech Non orologi usa e getta dalla vita breve, ma jewels - durable and with perfect functionality veri e propri gioielli high tech, resistenti e dalla - guaranteeing maximum performance and perfetta funzionalit, garantendo la massima freedom of expression, in terms of taste performance e libert despressione, nel gusto and feelings, owing to the extensive colour come nelle emozioni, grazie allampia palette palette. colori. MORELLATO COLOURS MEDIA 1 EUROTRAM COLOURS 2 EUROTRAM COLOURS 3 TOTEM DISPLAY COLOURS 12 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 13. MAKING OF ADV MORELLATO COLOURS SHOOTING A colourful pixellated image Hi Tech in Colours. Based on this claim, there in a full hd led monitor is the was a need to think of a shot that would emphasize the technological concept. background watches The creation of a coloured "pixellated" background viewed on a full HD led monitor was used as the background for the campaign image. Using suitable lighting effects and post production allowed the creation of a highly striking image in which all the details on the faces of the watches in the foreground are highlighted. The colour effects of the silicon straps contrast with the background of coloured lights. SHOOTING Hi Tech in Colours. Da questo claim 竪 partita lesigenza di pensare ad uno scatto che enfatizzasse il concetto del tecnologico. La creazione di uno sfondo colorato pixelizzato visualizzato su un monitor led full HD ha fatto da sfondo allimmagine di campagna. Unopportuno gioco di luci e di post- produzione ha consentito di creare unimmagine di grande impatto, dove nei quadranti degli orologi in primo piano risalta il dettaglio di tutti i particolari. Il gioco di colori dei cinturini in silicone, contrasta con lo sfondo di luci colorate. 4 DISPLAY COLOURS 5 WEB BANNER COLOURS DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 13
  • 15. orologio in acciaio cinturino in silicone HI TECH IN COLOURS prezzo 49 euro movimento miyota 2035 colorato anallergico DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 15
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  • 17. .com pagina adv 100% Orange juice. pro duc t by www.brandjuices.com - OTHER BRAND JUICES FLAVORS: NOVEMBER 2010 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 2 17 GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
  • 18. SONOHRA VIDEO MUSIC VIDEO SONOHRA VIDEOCLIP FROM THE NEW ALBUM
  • 19. SONOHRA SAYS: We really wanted to W e really enjoyed recording the Let Go video for many reasons, first and foremost We really wanted to make this video because it expresses our music very well and we feel that make this video owing to the family atmosphere that involved us right from the first scouting sessions. The the result is a product that represents us as we are: faithful to our blues/rock roots but moving because it expresses location of the Enel Club is fantastic; the ideal set for the vision that we had in mind towards a more electronic future! We are now working on two separate projects: the our music very well right from the beginning of the video project, summer concerts of the 2011 A place for us tour, the vision of a dream (or a nightmare) in an which will take us around Italy; and in the breaks atmosphere that is both natural and surreal at we are finishing the recordings of the songs for the same time. our new CD, which should be coming out at the They are rooms that have a story to tell, even end of the year. It will be a surprise for many the tiles on the walls seem to want to tell people; it will be a sensation; hear it to believe it! their tale... And then it is a comfortable place, (Sonohra) which is very close to our home. C i siamo proprio divertiti a registrare il video di Let Go per tanti motivi, primo fra Ora siamo impegnati su 2 fronti: i concerti estivi dellA place for us tour 2011 che ci porter in tutti il clima familiare che ci ha coinvolto fin giro per lItalia e nelle pause stiamo ultimando le dai primi sopralluoghi. La location del Circolo registrazioni delle canzoni del nostro nuovo CD che Enel 竪 inoltre fantastica, il set ideale per la dovrebbe uscire entro la fine dellanno. Sar una visione che avevamo fin da subito del progetto sorpresa per tanti, sar una bomba, ascoltare per del video, la visione di un sogno (o di un credere! incubo) in una atmosfera naturale e surreale (Sonohra) allo stesso tempo. Sono stanze che hanno una storia, anche le piastrelle dei muri sembrano avere cose da raccontare.... E poi 竪 un posto comodo, vicino, molto vicino a casa nostra. Abbiamo voluto con forza realizzare questo video perch辿 esprime molto bene il nostro percorso musicale e ci sembra che ne sia uscito un prodotto che ci rappresenta per quello che siamo: fedeli alla nostra matrice blues/rock ma lanciati verso un futuro pi湛 elettronico!
  • 20. MAKING OF THE VIDEO A pub. A man and a woman. T Twisted and warped thoughts. Eyes closed to avoid seeing. Eyes closed to see again. Souls held together by a bond that is too tight with no way out. Enslaved by an obsession A perverse thought waiting for its own end. A journey between the real and the surreal. We played with the lighting a lot, using black and white and exaggerated colour, with very rapid scene changes that appear to have no connection with each other. The special editing did the rest. Coordinating and filming this video was fun. The actors got into their parts perfectly, despite the low temperatures on the set, where they had to act for more than four hours. When you manage to create such involvement, you have done 90% of the work... This video was created thanks to the strength and professional approach of all those working for 15 hours without a break. All well orchestrated and well coordinated. A great team effort. Un pub. Un uomo ed una donna. Pensieri contorti e distorti. Occhi chiusi per non vedere. Occhi chiusi per rivedere. Anime tenute insieme da un legame troppo stretto da dove non c'竪 via di scampo. Un pensiero ossessivo capace di sottomettere. Un pensiero perverso che vuole finire. Un viaggio tra reale e surreale. Abbiamo giocato moltissimo con le luci, il bianco e nero ed il colore esasperato, su cambi di scena molto spinti e apparentemente slegati tra di loro. Il montaggio studiato ad hoc ha fatto il resto. Coordinare e girare questo video 竪 stato divertente. Gli attori sono entrati perfettamente nella parte nonostante le basse temperature sul set in cui sono stati costretti a recitare per pi湛 di quattro ore. Quando riesci a creare una tale immedesimazione hai fatto il 90 per cento del lavoro.... Un video realizzato grazie alla forza e alla professionalit di tutti lavorando ininterrottamente per 15 ore filate. Tutto ben orchestrato e ben coordinato. Un grande lavoro di squadra. 20 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 22. PRINT NEW CATALOGUE DIESEL THE DIESEL I THE DIESEL ISLAND PASSPORT PRINTED BY UNITSTYLE UNITSTYLE T he news that Diesel fans from all over the world were waiting for. After years of social mean? Taking what is good in other countries in the world and getting rid of everything that la novit che i Diesel fan di tutto il mondo stavano aspettando. Dopo anni di exclusion in a society where they have often is nasty? Rewriting the laws? Putting right emarginazione da parte della societ, in cui felt too eccentric, too courageous or too stupid social injustice? Founding a country that is si sono spesso sentiti troppo eccentrici, troppo for the rest of the world, they will finally have only for the brave? coraggiosi o troppo stupidi per il resto del a place where they can feel at home. The images of the print and outdoor campaign mondo, avranno finalmente un posto dove In 2011, they can emigrate to Diesel Island. will show the first pioneers arriving on the sentirsi a casa. It is not a holiday, it is a country. After having island, with thrilling experiences, resolving Nel 2011 potranno emigrare verso la Diesel created a full-scale movement with the Be some of the oldest problems in the world Island. Non 竪 una vacanza - 竪 una nazione. Stupid campaign, the next step for Diesel is (immigration, healthcare system, transport, Dopo aver creato un vero e proprio movimento the creation of a completely new and stupid etc.) with new solutions and organising wild con la campagna Be Stupid, il prossimo society: a tropical utopia where the principles parties to celebrate the birth of their nation. step di Diesel 竪 la creazione di una societ of the Be Stupid manifesto can grow and completamente nuova e stupida: unutopia prosper. tropicale dove i principi del manifesto Be What does creating a nation from scratch Stupid potranno crescere e prosperare. 22 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 23. DIESEL CATALOGUE Come sarebbe creare una nazione da zero? The cover has been Prendere quel che c竪 di buono negli altri paesi designed selecting del mondo e sbarazzarsi di ci嘆 che 竪 brutto? Riscrivere le leggi? Rimediare alle ingiustizie paper that draws on the sociali? Fondare un paese solo per i coraggiosi? Le immagini della campagna print e outdoor classic "waxed" effect of mostreranno i primi pionieri arrivare sullisola, vivere esperienze emozionanti, passports. risolvere alcuni dei pi湛 vecchi problemi del mondo (immigrazione, sistema sanitario, trasporti...) con nuove soluzioni, organizzare feste selvagge per celebrare la nascita della loro nazione. PRINTING CATALOGUE Il passaporto per sbarcare sullisola di Diesel 竪 il catalogo generale Diesel per lestate 2011. La copertina 竪 stata studiata scegliendo una carta che riprendesse appunto leffetto cerato classico del passaporto. La grafica 竪 realizzata in stampa serigrafica ed oro a caldo. Gli angoli arrotondati, realizzati MANUALMENTE grazie ad una SCANTONATRICE sono il tocco finale. The passport to allow you to land on Diesel island is the general summer 2011 Diesel catalogue. The cover has been designed selecting paper that draws on the classic "waxed" effect of passports. The graphics have been created with screen printing and hot gold stamping. The rounded corners, created BY HAND using a CORNER ROUNDER are the finishing touch. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 23
  • 24. .com www.emoji.com
  • 26. COMMUNICATION AGENCY MORPHICK NEW EXPERIMENTAL IMAGES WITH MORPHICK N, RE INTE RPRETATI ON AN D TR AN SFOR MATIO N. Y OF ST YLE IN CO M M UN ICATIO M OR PH IC K IS TH E STUD F ID E AS M O R PH IC K IS EVO LUTIO N O ZATAC PHOTOGRAPHER M O R PH I C K I S W C O M M U N I CATI H E N O N M E ET ART L LI M ITS GO BE YO N D AL Taking photographs in a drab Y TO E AB I LIT studio is like opening a jar of CK IS TH Nutella and discovering its M O R PH I empty. I dont use electronic light, I love what the day has to offer, to photograph what I see. My eye is the lens, at times un- focused and at times it moves too quickly, but it captures what Cover Picture - Photographer: Zatac - Model: Sara Rosati - Make up artist: Massimiliano Della Maggesa I like most. Its what I see looking around 26 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 me.
  • 27. .com pro duc t by www.brandjuices.com - OTHER BRAND JUICES FLAVORS: GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
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  • 40. JEWELLERY EXPERIMENT - RINGS AND NECKLACES - MATERIALS: STONES AND DIAMONDS 40 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 41. UNITDESIGNLAB DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 41
  • 42. VISUAL MERCHANDISING MALPARMI VISUAL MERCHANDISING THE ROLE OF ART BUYER A fake mink fur coat in the middle of August and narcissus bulbs in December.. U na pelliccia di finto visone in pieno agosto e bulbi di narciso a dicembre... questa 竪 solo una this is just one of the many somewhat bizarre delle tante liste della spesa alquanto bizzarre "shopping lists" that Maliparmi unfailingly che Maliparmi richiede puntualmente ad ogni requests every season for the creation of its stagione per la realizzazione delle proprie window displays. In the current scenario, vetrine. In uno scenario attuale dove il visual in which visual merchandising is more and merchandising 竪 sempre pi湛 standardizzato more standardised in the selection and use anche nella scelta e nellutilizzo dei materiali, of materials, precisely owing to problems of proprio per un problema di tempi e di costi increasingly limited time and expenses, this sempre pi湛 ristretti, questa casa di moda mette fashion house really puts the professional invece a dura prova la professionalit e le approach and skills of the agency's art buyer capacit dellart buyer dellagenzia. to the test. Lutilizzo di materiali veri a volte stravaganti, The use of "authentic", at times extravagant rende indubbiamente le vetrine di Maliparmi materials, undoubtedly makes Maliparmi's curiose ed affascinanti. Uno stile perfettamente window displays strange and fascinating. in linea con il target elegante, sofisticato, quasi The style of the window displays is perfectly artigianale della donna che sente proprio in line with the elegant, sophisticated target questo modo di vestire. E per lart buyer...la audience, with a taste for craftsmanship sfida continua. - women that identify with precisely this way of dressing. And for the art buyer... the challenge goes on. 42 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  • 43. MALIPARMI VISUAL MERCHANDISING The use of authentic extravagant materials STORE WINDOWS makes Maliparmi's window displays strange and fascinating.
  • 44. CE NSO RED CLIENT Kitchen manufacturer CONCEPT This proposal will centre on the concept of the passion that the XXX kitchen conveys through the care and attention focused on customer requirements. Passion is what drives us and allows man to achieve success in his work or in the activities that he enjoys... however, he often feels the need to place this display this with a touch of pride. VISUAL A strong image will be used that plays on the desire to "show your passion" with pride... placing a part of ourselves on display that our everyday image does not reveal. The slogan leaves no room for ambiguity...
  • 46. .com SORRY, TOO LATE DONT WASTE TIME, DRINK www.brandjuices.com - OTHER BRAND JUICES FLAVORS: pro duc t by GRAPE ROOT BEER CHERRY STRAWBERRY CRANBERRY APPLE BLUEBERRY COLA LEMON
  • 47. ITS A COMMUNICATION AGENCY WITH INTEGRATED PRODUCTION BORN IN 1994 SPECIALIZED IN FASHION WE WORKED AND WORK WITH: FASHION/OUTDOOR ACCESSORIES NO PROFIT DIESEL MORELLATO AMREF DIESEL U.S.A SECTOR DIESEL KID PIRELLI PZERO DOCKERS LEVI STRAUSS EUROPE PHILIP WATCH ROBERTO CAVALLI GINEVRA GIOIELLI TECHNOLOGY D&G MOTOROLA RIELLO UPS DSQUARED2 SAFILO RIELLO CRD GIORGIO ARMANI DE RIGO BERNER VALENTINO OPTISSIMO IMETEC MARLBORO CLASSICS MARCOLIN DIMENSIONE DANZA MARCHON REPLAY STROILI ORO RARE NOLITA COSMETICS SALEWA SPECCHIASOL DOLCE & GABBANA EUPHYTOS THE NORTH FACE AKYS Se Sei inTereSSaTo a riceVere GraTuiTaMenTe il proSSiMo nuMero di QueSTo MaGaZine, inVia una Mail con oGGeTTo YES WE ARE PEOPLE A: UNITSTYLE@UNITSTYLE.COM, INDICANDO LINDIRIZZO DI SPEDIZIONE. IF YOU ARE INTERESTED IN RECEIVING THE NEXT EDITION OF THIS MAGAZINE FREE OF CHARGE, PLEASE SEND US AN E-MAIL AT UNITSTYLE@UNITSTYLE.COM, WITH YES WE NOVEMBER 2010 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 477 4 47 ARE PEOPLE IN THE SUBJECT LINE AND PROVIDING YOUR MAILING ADDRESS.
  • 48. UNTSTYLE ha sede nellantico monastero delle Benedettine monumento storico del 1064 d.C. recentemente ristrutturato. Il cenobio di san Michele fu considerato fra i pi湛 notevoli per importanza economica e documentaria nella provincia di Verona, oltre che il pi湛 antico, e godette fama dessere ricco di beni e ragguardevole per le monache dalto lignaggio, tra cui alcune discendenti degli Scaligeri, dei Visconti e tre nipoti di Dante, figlie di Pietro Alighieri. UNITSTYLE is based in an old Benedictine convent, a historic monument dating back to 1064, which has recently been renovated. San Michele or Saint Michaels religious community was considered amongst the most worthy of note in the province of Verona because apart from being the oldest convent, it was extremely important in economic and documentary terms. It was famous for being rich in assets and distinguished by nuns of high descent, including some descendents of the Scaglieri and Visconti families and three of Dantes nieces, the daughters of Pietro Alighieri. UNIT ASSOCIATI S.R.L Corte Convento,11 - 37132 Verona Phone: +39 045 8780732 - mail: unitstyle@unitstyle.com 48 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 1 NOVEMBER 2010 YeS we are SiMplY people www.unitstyle.com