University of Colorado Ends The Party - Howard Davidson Arlington MA
The University of Colorado at Boulder is launching a new marketing campaign called "Be Boulder" to move away from its image as a party school. The campaign will promote the university's academic achievements and researchers instead of focusing on its reputation for partying and drug use. The director of strategic marketing hopes this campaign will influence outside perceptions because there is little chance of changing the views of those already familiar with the university. Initial focus groups associated the university more with celebrities known for drug and alcohol issues rather than scholars. The campaign faces an uphill battle to overcome the school's third place ranking on Playboy's top party schools list and the strong smell of marijuana that still lingers on campus.
University of Colorado Ends The Party - Howard Davidson Arlington MA
- 1. University of Colorado Ends the Party by Howard Davidson, Arlington, MA 際際滷 By :- Howard Davidson Arlington MA
- 2. University of Colorado Ends the Party University of Colorado at Boulder is trying to call the police on their own party. The Boulder Buffalo are attempting to herd their incoming students away from their party school image through their new marketing campaign. The campaigns tagline is to Be Boulder which will formally start in December. The campaign will focus on the intellectual aspects of the University of Colorado like academics, schools researchers, astronauts, entrepreneurs and away from the schools raging keggers run by the potheads. 際際滷 By :- Howard Davidson Arlington MA
- 3. CUs director of strategic marketing Jon Leslie hopes that this campaign will influence those people who do not know much about the university and how they perceive it because there is absolutely no hope to persuade those who are familiar with university. Leslies marketing campaign expects to increase alumni participation. CU is currently at an 8-percent alumni participation ranking them dead last in the Pac-12 Conference. 際際滷 By :- Howard Davidson Arlington MA
- 4. In initial focus groups, CU officials asked contributors what celebrity they identify with the university. Main responses included scholars like Charlie Sheen, Lindsay Lohan, and a few astronauts sprinkled into the mix. The response really reflects the campus which one hosted an enormous 4/20 festival that attracted more than 10,000 pot smokers. Boulder was ranked third on Playboys list of top 10 party schools in 2013. I dont know about you, but a simple pun for a tagline wont distract me from the reeking smell of weed that clouds their campus. For that, Jon Leslie, I wish you good luck. 際際滷 By :- Howard Davidson Arlington MA