Unleash Your Blogging Superpowers
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Learn about considerations for starting a blog, how blogging helps build your business, what to write about, how to optimize your posts, and tips for social media promotion.
Unleash Your Blogging Superpowers
- 1. unleash your Blogging superpowers @angiepedersen | @kcgeeks Who?! What?! Where?! Why?!
- 2. Hello!I am Angie Pedersen. My superpower is content management and development. You can find me at @angiepedersen and @kcgeeks.
- 3. 1. WhY?! Marketing effects of a blog @angiepedersen | @kcgeeks
- 4. What is a blog? A type of website with specific features Chronological journal plus static informational pages Focuses on a particular subject @angiepedersen | @kcgeeks
- 5. Why blog? Improves your search ranking Showcases your expertise Provides engaging, informational, behind-the-scenes content Allows valuable feedback and personal interaction @angiepedersen | @kcgeeks
- 6. 2. Who?! Starting a blog @angiepedersen | @kcgeeks
- 7. Who should host your Blog? @angiepedersen | @kcgeeks Blogger Wix Wix SEO pros & cons Weebly Typepad SquareSpace WordPress (.com vs .org) Movable Type
- 8. Considerations @angiepedersen | @kcgeeks Features, e.g. Access to SEO elements Storefront/ecommerce Photo galleries Server space Support Pricing Ease of use
- 10. Start with Top Tip #1: Determine your target audience Top Tip #2: Determine your marketing goal(s) Top Tip #3: Plan your work; work your plan @angiepedersen | @kcgeeks
- 11. What should you write about? Upcoming sales and promotions Newly arrived stock Backorders New menu or services available Event or service changes Event announcements Tips for using specific products Project ideas and examples Gift guides Trade show recaps Industry news Frequently Asked Questions Professional development or organization tips Product reviews Customer testimonials @angiepedersen | @kcgeeks
- 12. Identify a target keyword/ phrase Use your keyword/phrase in: Post title URL First paragraph SEO title: ~80 characters SEO description: ~135-155 characters Use active voice Include CTA (e.g. Find out how, Discover the steps to) Optimize your content Example of WordPress Yoast SEO plugin @angiepedersen | @kcgeeks
- 13. Use your keyword/phrase in image Alt Text (aka alt tags) Make them Pinterest-friendly in-article images need Alt Tags. OG/social sharing images do not. Optimize your content Example of WordPress image in Media Library @angiepedersen | @kcgeeks
- 14. Add a Facebook Open Graph (OG) image Optimize your content Example of WordPress Yoast SEO plugin @angiepedersen | @kcgeeks
- 15. 4. Where?! Distributing and promoting your content @angiepedersen | @kcgeeks
- 16. Plan your social promotion alongside your blog content Promote each blog post Resurface older posts when timely Monitor audience engagement and adjust social posting (scheduling and content) Always include an image Social Promotion @angiepedersen | @kcgeeks
- 17. Create and USE an email newsletter Send blog post links to your network Share links with influencers Post links in Facebook and LinkedIn Groups Other PromotionAL OPPORTUNITIes @angiepedersen | @kcgeeks
- 18. resources How to Start a WordPress blog Choosing the Right Keywords: Google Best Practices Moz Beginners Guide to SEO: Keyword Research AdWords Keyword Planner tool Crafting a good page title for SEO How to Write an Effective Meta Description Ideal Image Sizes for Social Media Posts Pixabay / Pexels for public domain stock imagery Canva for creating optimized social images Ultimate Social Media Holiday Calendar 100 Blog Topics @angiepedersen | @kcgeeks
- 19. THANKS!Any questions? You can find me at @angiepedersen, @kcgeeks, and @angie.pedersen@gmail.com
- 20. Credits Jachimo Presentation template by 際際滷sCarnival (Creative Commons 4.0 - Attribution)