Unleashing emotion in design
?
0 likes?237 views
This document discusses designing emotionally engaging experiences by modeling the ideal experience. It suggests identifying how people want to feel, what benefits the product must provide to elicit those feelings, how the product delivers those benefits through specific features, and sensory attributes associated with the features. The goal is to operationalize criteria for strategy and design efforts to create compelling, intuitive experiences.
Unleashing emotion in design
- 1. UNLEASHING EMOTION IN DESIGN It’s not about what we make — it’s about how we make people feel. ? Methods and frameworks for designing compelling, natural, intuitive, and emotionally engaging experiences. Colette Vardeman — VP UXD, Lextant | t: @colettev
- 2. MODEL THE IDEAL EXPERIENCE Be descriptive vs prescriptive. EMOTIONS 1 2 BENEFITS How do people want to feel? What does the product have to provide to make EXAMPLE: people feel this way? a) I want to feel confident that my phone will never fail. EXAMPLES: a) My phone will not break. b) My phone always looks new. 3 FEATURES How does the product ANATOMY OF AN IDEAL deliver the benefits? EXAMPLES: EXPERIENCETM a) My phone is shockproof. b) My phone is scratch proof. 4 ATTRIBUTES What sensory cues do people associate with these features? EXAMPLES: a) My phone has a recessed screen. b) My phone has rubberized contact surfaces. ? Operationalize criteria for strategy and design efforts. Colette Vardeman — VP UXD, Lextant | t: @colettev