Unlocking Business Outcomes with Augmented Reality
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Theres no doubt that augmented reality (AR) is a very popular technology right now. Most of the applications making headlines are focused on entertainment, such as games, video and movies, and other time wasters. What are organizations to make of the potential of AR for business in the face of growing consumer use and interest? There are many considerations in using augmented reality for your business. When done well, the technology can be impactful, cost-effective, and groundbreaking. In this session, you will explore some of the strongest use cases for augmented reality in the workplace, and youll learn how to measure these experiences effectiveness for real-world business outcomes.
Unlocking Business Outcomes with Augmented Reality
- 1. Copyright 息 2016 Float. All rights reserved.www.gowith鍖oat.com F01 Unlocking Business Outcomes with Augmented Reality 1 Chad Udell Presented to:
- 2. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com Float and AR
- 3. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImage: Florent Lamoureux, Flickr ARs Rise
- 4. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImage: Tom Turkle, Flickr ARs Biggest Problem
- 5. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com This is all just sizzle/cool/ wow factor stu鍖, though. Image: Mike Lang, Flickr
- 6. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com AR is Ready to Move Beyond the Cool Image: Dave Pearce, Flickr
- 7. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImages: xxxx, FlickrImage: Lowes Vision, lowesinnovationlabs.com/tango Image: Ted Eytan, Flickr Image: Wikitude and eoVision, Flickr Image: Virtual Tee, kickstarter.com/projects/curiscope/virtualitee
- 8. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com
- 9. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com
- 10. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com
- 11. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com
- 12. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com AR is powerful stu鍖! Image: Dave Pearce, Flickr
- 13. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com The key is understanding how, when, and why
- 14. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImage: Gerd Altmann, Flickr
- 15. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com 1. Build on top of existing systems 1. Live data and content 2. Enterprise measurement and analytics 2. Dont focus on the how I will build this?, but rather, how will make this valuable and easy? 3. Use the tools the Pros use - native development, real code, real apps. The How isnt Create a version of Pokemon Go for your business.
- 16. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImage: Colour Our City, Flickr
- 17. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com 1. Tie to strategic initiatives 2. Implement when a process is changing or being redesigned 3. Integrate it into the new tools and processes in order to get budget, buy in and resources The When isnt The newest most amazing device or experience is making the headlines.
- 18. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImage: Anna Vignet, Flickr 1. Understand the key business values of AR 1. Rapidly changing info 2. Need handsfree access 3. Process are complicated to remember 2. You have a clear metric or performance goal you are trying to in鍖uence. The Why? isnt Because its cool.
- 19. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com Once you have a good How? When? Why?, its time to envision success. Images: Beygan Sundaramurthy, Flickr
- 20. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com Some examples of AR in the real world - What are the business outcomes?
- 21. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com High Touch: Transportation and Hospitality Image: Virgina Atlantic blog.virginatlantic.com
- 22. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImage: xxxx, Flickr Healthcare and Medical Image: Touch Surgery touchsurgery.com
- 23. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com Manufacturing, construction, more Image: Daqri daqri.com 息 Fraunhofer FKIE
- 24. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com Real estate, autos and other big ticket items Image: realtor.com/mobile/android/
- 25. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com Security Image: Deloitte
- 26. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com What are your key business problems that need JIT info? Image: 息 Fraunhofer FKIE, fraunhofer.de/en/press/research-news/2011/july/expert-help.html
- 27. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com What do the business outcomes for these groups and situations look like? Image: R. Nial Bradshaw, Flickr
- 28. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.comImage: Emily Morter, Unsplash Questions
- 29. Copyright 息 2017 Float. All rights reserved.www.gowith鍖oat.com Thank You. chadu@gowith鍖oat.com @gowith鍖oat @visualrinse