11.11.2013 Unlock your brain
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The document introduces Unlock Your Brain, a startup founded by Simon Smend and Felix Nienst辰dt that aims to integrate learning into people's everyday lives by putting educational content on smartphone lockscreens. It describes how learning on the lockscreen is effortless, frequent, effective through positive reinforcement, and personalized. Initial testing showed strong improvement in math skills. The app has received positive media coverage and user reviews, but the founders know they need to continuously provide new content to keep users engaged over time as the initial material is mastered.
11.11.2013 Unlock your brain
- 2. Who are we? SIMON SMEND FELIX NIENSTDT Product, Marketing & Sales IT, Design & Business Rocket Internet smava.de dealstreet.com zalando.de BMW Allianz Siemens Web Analytics System Friends since 2004 Founded www.epictor.com in 2009 Consulted and led a team of 15 in Indonesia simon@unlockyourbrain.com +49 177 929 4433 simon@unlockyourbrain.com | +49.177.929 44 33
- 3. Imagine you could learn just by living your live. simon@unlockyourbrain.com | +49.177.929 44 33
- 4. We already took the first step Learning on your lockscreen 際際滷 the correct answer to unlock your phone simon@unlockyourbrain.com | +49.177.929 44 33
- 5. Why put learning on the lockscreen? Effortless: No need to dedicate time for learning Dependable: You never forget to unlock your phone Frequent: 30-60 times a day Effective: Many small steps are the best way to train Personalized: Algorithm learns and adapts to the user Positive reinforcement: Reward - phone unlocked Implicit: Brain training becomes natural patent pending simon@unlockyourbrain.com | +49.177.929 44 33
- 6. From the users perspective PERSONALIZED Continuously adjusts to the user, unlock time short and constant FEEDBACK Real-time statistics provide insight and motivation simon@unlockyourbrain.com | +49.177.929 44 33
- 7. And it works scientifically proven Strong improvement of math capacity Everyone is learning simon@unlockyourbrain.com | +49.177.929 44 33
- 8. We told the world about it Media Coverage Featured App of the Day Telekom Top Apps Telekom Vorteilspaket Minister of Economic Affairs R旦sler meets UYB simon@unlockyourbrain.com | +49.177.929 44 33
- 9. And users love it! simon@unlockyourbrain.com | +49.177.929 44 33
- 10. So what keeps us from exploding? 15 days Users leave when the learning is done simon@unlockyourbrain.com | +49.177.929 44 33
- 11. Always have something new to teach Q4 2013 Q1 2014 Q2 2014 Vocabulary Learning Content Learning Textbook Companion Whats next? More content! simon@unlockyourbrain.com | +49.177.929 44 33
- 12. See you on your lockscreen. simon@unlockyourbrain.com | +49.177.929 44 33