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THE DIRECTOR, THE EXPERIENCE
ARCHITECT
INNOVATION AND TEAMS
THE ORGANIZING
PERSONAS
INNOVATION AND TEAMS
INNOVATION AND TEAMS
THE ORGANIZING PERSONAS
These personas are able to get things done and move
things forward within organizations. They know how to
navigate organizational processes like project reviews,
budgeting and resource allocation meetings.
THE DIRECTOR
INNOVATION AND TEAMS
THE DIRECTOR
They give the stage to others.
The love 鍖nding new projects.
They rise to tough challenges.
They shoot for the moon.
The wield a large toolbox.
THERES AN OLD ADAGE IN
HOLLYWOOD THAT DIRECTING
IS 90 PERCENT CASTING.
GREAT DIRECTORS BUILD A
TEAM OF PEOPLE WHO NEED
LITTLE DIRECTION AND CAN
LEAD BY EXAMPLE
THEMSELVES.
THE BUILDING
PERSONAS
INNOVATION AND TEAMS
INNOVATION AND TEAMS
THE BUILDING PERSONAS
These personas channel the insights from the learning
personas and the organizational will from the
organizing personas to create innovation. People in
these roles are often highly visible, youll often 鍖nd
then right in the heart of the action.
THE EXPERIENCE ARCHITECT
INNOVATION AND TEAMS
THE EXPERIENCE ARCHITECT
Focused on how individuals interact with org
Facilitates positive encounters
Makes the ordinary, extraordinary
EXPERIENCE
ARCHITECTS FEND OFF
THE ORDINARY
WHEREVER THEY FIND
IT.
INNOVATION AND TEAMS
TYPES OF EXPERIENCES
Little Experiences
Trigger Points
Packaging
Customer Journey
Retail Shopping
UNLV BGES 202 2020-03-06
UNLV BGES 202 2020-03-06
LOOKING BACK, IF YOU WERE TO START OVER, WHAT
WOULD YOU DO DIFFERENT FOR THE STICKY NOTE
PROJECT?
QUESTION OF THE WEEK 6

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UNLV BGES 202 2020-03-06