The document discusses different personas that contribute to innovation and teams. It describes the director persona, noting that directors build teams of self-leading people who need little direction. It then discusses the organizing personas who can navigate organizational processes to move things forward. Finally, it discusses the experience architect persona, who focuses on positive interactions and making ordinary experiences extraordinary.
3. INNOVATION AND TEAMS
THE ORGANIZING PERSONAS
These personas are able to get things done and move
things forward within organizations. They know how to
navigate organizational processes like project reviews,
budgeting and resource allocation meetings.
5. INNOVATION AND TEAMS
THE DIRECTOR
They give the stage to others.
The love 鍖nding new projects.
They rise to tough challenges.
They shoot for the moon.
The wield a large toolbox.
6. THERES AN OLD ADAGE IN
HOLLYWOOD THAT DIRECTING
IS 90 PERCENT CASTING.
GREAT DIRECTORS BUILD A
TEAM OF PEOPLE WHO NEED
LITTLE DIRECTION AND CAN
LEAD BY EXAMPLE
THEMSELVES.
8. INNOVATION AND TEAMS
THE BUILDING PERSONAS
These personas channel the insights from the learning
personas and the organizational will from the
organizing personas to create innovation. People in
these roles are often highly visible, youll often 鍖nd
then right in the heart of the action.
10. INNOVATION AND TEAMS
THE EXPERIENCE ARCHITECT
Focused on how individuals interact with org
Facilitates positive encounters
Makes the ordinary, extraordinary