UNLV BGES 202 2020-04-10
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This document discusses two personas - the caregiver and the storyteller - and their importance for innovation teams. It provides examples of how caregivers can provide personalized service to customers. It also lists seven reasons why storytelling is effective, such as building credibility and bonding teams. The document encourages developing ideal customer profiles, fleshing out ideas, and crafting an "epiphany story" to clearly present innovations to others.
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UNLV BGES 202 2020-04-10
- 1. THE CAREGIVER, THE STORYTELLER INNOVATION AND TEAMS
- 2. THE BUILDING PERSONAS INNOVATION AND TEAMS
- 4. INNOVATION AND TEAMS THE CAREGIVER Take extra pains to understand the needs of each individual customer Helping people feel more comfortable Guide experience and build in comfort
- 5. INNOVATION AND TEAMS THE CAREGIVER - EXAMPLES Personal Taste Slow Hands, Fast Car Extreme Service A Great Fit
- 6. INNOVATION AND TEAMS THE CAREGIVERS GUIDE TO GREAT SERVICE Curate the collection Build extra expertise Small can be beautiful Invite Customers to join the club
- 8. INNOVATION AND TEAMS THE STORYTELLER Sparking action Transmitting values Fostering collaboration Leading people into the future
- 9. INNOVATION AND TEAMS THE STORYTELLER - 7 REASONS TO TELL STORIES Storytelling builds credibility Storytelling unleashes powerful emotions and helps teams bond Stories give permission to explore controversial or uncomfortable topics
- 10. INNOVATION AND TEAMS THE STORYTELLER - 7 REASONS TO TELL STORIES Storytelling sways a groups point of view Storytelling creates heroes Storytelling gives you a vocabulary change Good stories help make order out of chaos
- 11. GET PEOPLE TO REALIZE THEY NEED YOUR PRODUCT OR SERVICE WITHOUT TELLING THEM THEY NEED YOUR PRODUCT OR SERVICE. Kenny Eliason INNOVATION AND TEAMS
- 12. INNOVATION AND TEAMS THE STORYTELLER - THE EPIPHANY BRIDGE
- 14. INNOVATION AND TEAMS THE INNOVATION TOURNAMENT Research & Development (1 5) Did the team thoroughly research the market and the idea? Presentation (1 5) Did the team answer what, why, for who and how clearly in their pitch? Was the idea clearly and well presented? Was the problem they are solving, why its important and what it is and what it does clearly communicated? Overall Idea (1 5) Is it a good idea? Is it innovative? JUDGING RUBRIC
- 15. SHARE IDEAS?
- 16. INNOVATION AND TEAMS STRONGLY RECOMMENDED PLANS FOR THIS WEEK Identify three Ideal Customer Pro鍖les (KYC) Flesh out the basics of how your idea will solve a problem for your Ideal Customer Figure out how your idea will actually function Start thinking about your Epiphany Story
- 17. WHAT DID YOU WORK ON THIS WEEK FOR THE INNOVATION TOURNAMENT? QUESTION OF THE WEEK 7