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Ellen Deutscher and Jordan Presnick
SF Global Service Jam 2013


Monday, March 4, 13
How do we grow^ off-hour
               ridership on transit?




Monday, March 4, 13
Stats
                      (from www.bart.gov)
                       Typical weekday can be
                       as high as 1300 per train

                       Weekend high ridership
                       of 860

                       Weekend ridership is
                       down as much as half
                       from weekday.


Monday, March 4, 13
How to increase off-hour ridership?

                      Make travel fun
                      Encourage engagement
                      with friends and
                      strangers

                      Create a community
                      travel experience



Monday, March 4, 13
unplug c^r




Monday, March 4, 13
Retractable Card
                           Table

                                Retracts during busy
                                commute hours

                                Encourages
                                conversation and analog
                                interaction

                                Low-cost and no power
                                consumption


Monday, March 4, 13
Interaction Board


                      Drawing/Messaging
                      Sanitizer provided
                      Low-light/low-power electronic
                      paper




Monday, March 4, 13
Floor Projection
                                Game Console

                      Hygienic
                      Play with one foot, balance with the
                      other

                      Only players interfere with space



Monday, March 4, 13
LED Game Table


                      Durable
                      Variety in gaming options
                      Breaks to encourage
                      conversation




Monday, March 4, 13
Corporate sponsorship - adds
                      to social mission

                      Playground for testing
                      emergent technology

                      Increase ridership revenue for
                      transit provider




Monday, March 4, 13
Ad

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Ad

unplug c^r

  • 1. sc^le Ellen Deutscher and Jordan Presnick SF Global Service Jam 2013 Monday, March 4, 13
  • 2. How do we grow^ off-hour ridership on transit? Monday, March 4, 13
  • 3. Stats (from www.bart.gov) Typical weekday can be as high as 1300 per train Weekend high ridership of 860 Weekend ridership is down as much as half from weekday. Monday, March 4, 13
  • 4. How to increase off-hour ridership? Make travel fun Encourage engagement with friends and strangers Create a community travel experience Monday, March 4, 13
  • 6. Retractable Card Table Retracts during busy commute hours Encourages conversation and analog interaction Low-cost and no power consumption Monday, March 4, 13
  • 7. Interaction Board Drawing/Messaging Sanitizer provided Low-light/low-power electronic paper Monday, March 4, 13
  • 8. Floor Projection Game Console Hygienic Play with one foot, balance with the other Only players interfere with space Monday, March 4, 13
  • 9. LED Game Table Durable Variety in gaming options Breaks to encourage conversation Monday, March 4, 13
  • 10. Corporate sponsorship - adds to social mission Playground for testing emergent technology Increase ridership revenue for transit provider Monday, March 4, 13