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Un-Sucking The Start-Up
   ...and other thoughts for business pioneers
00 Know Thyself
?   introspect

?   success

?   fear / failure



?   be a ?nisher
01 True Value
?   ideas vs. value

?   know thy market

?   differentiation



?   wait for it...
02 Sales as Advocacy
?   people ?rst

?   money is (not) the object

?   a following

?   emotional brand
03 Growth Through
Integrity
?   referral business

?   the speed of web

?   lying is exhausting
04 Hoard Good Advice
?   pursue the wise

?   perspective(s)

?   naysayers



?   left turns
04 Building the Team
?   timing, timing,
    timing

?   cover your
    weaknesses ?rst

?   equity vs. salary
04 Systems and Software
?   90% of less

?   minimize
    workarounds

?   agility and overhead:
    use the cloud
?   CRM   ?   Messaging &     ?   Accounting &   ?   Project
              Collaboration       Billing            Management
?   Full ERP   ?   Email       ?   File Storage &   ?   Online
                   Marketing       Backup               Meetings
?   Presentations   ?   Forms and   ?   Blogging & Social
                        Feedback        Media
05 Capital is King
?   bootstraps

?   cash ramp
    ?   understand sales
        cycle
    ?   operational cycles

?   last resort: vc¡¯s
06 Work/Life
?   always more to do

?   entrepreneur !=
    workaholic

?   productivity of rest
07 Cover Your Butt
?   there will be jerks

?   contract versions

?   moving fast?
    consistent process
08 Level Up
?   gateway deal

?   tap into network

?   big picture break



?   there is no spoon
09 Spread the Word
?   alternatives to ads

?   mavens

?   search

?   be social

?   pr
Thank You
  ...questions?

More Related Content

Unsucking the Startup

  • 1. Un-Sucking The Start-Up ...and other thoughts for business pioneers
  • 2. 00 Know Thyself ? introspect ? success ? fear / failure ? be a ?nisher
  • 3. 01 True Value ? ideas vs. value ? know thy market ? differentiation ? wait for it...
  • 4. 02 Sales as Advocacy ? people ?rst ? money is (not) the object ? a following ? emotional brand
  • 5. 03 Growth Through Integrity ? referral business ? the speed of web ? lying is exhausting
  • 6. 04 Hoard Good Advice ? pursue the wise ? perspective(s) ? naysayers ? left turns
  • 7. 04 Building the Team ? timing, timing, timing ? cover your weaknesses ?rst ? equity vs. salary
  • 8. 04 Systems and Software ? 90% of less ? minimize workarounds ? agility and overhead: use the cloud
  • 9. ? CRM ? Messaging & ? Accounting & ? Project Collaboration Billing Management
  • 10. ? Full ERP ? Email ? File Storage & ? Online Marketing Backup Meetings
  • 11. ? Presentations ? Forms and ? Blogging & Social Feedback Media
  • 12. 05 Capital is King ? bootstraps ? cash ramp ? understand sales cycle ? operational cycles ? last resort: vc¡¯s
  • 13. 06 Work/Life ? always more to do ? entrepreneur != workaholic ? productivity of rest
  • 14. 07 Cover Your Butt ? there will be jerks ? contract versions ? moving fast? consistent process
  • 15. 08 Level Up ? gateway deal ? tap into network ? big picture break ? there is no spoon
  • 16. 09 Spread the Word ? alternatives to ads ? mavens ? search ? be social ? pr
  • 17. Thank You ...questions?

Editor's Notes