UNT Malin Norrgård
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Медиадом unt создает информационный журнал для молодежной аудитории 15-39 лет, выпускающийся пять дней в неделю и содержащий местные новости, развлечения и полезные статьи. Журнал характеризуется игривым и неформальным стилем, акцентируя внимание на изображениях и коротких текстах. Основная цель - привлечение молодежи через соцсети и создание диалога с читателями.
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UNT Malin Norrgård
- 1. МЕДИАДОМ UNT Продукты для молодежной аудитории
- 2. 18 minuter – информационный журнал, выходящий пять дней в неделю Целевая аудитория 15-39-лет o 1 редактор o 2 репортера o Графический редактор o Постоянные фрилансеры
- 3. Содержание • 2,5 страницы местных новостей • развлечения в Швеции • внутренние и международные новости • местные развлечения выходного дня • полезные статьи материала (проезд, питание и т.д.) • Гороскопы, комиксы, кроссворды, погода
- 4. Целевая аудитория 15-39 лет ... Форма изложения – игривая, красочная, удивительная Стиль текста – неформальный, информации через изображения, короткие тексты
- 5. Распространяется в удобных местах
- 6. Выбор темы Поиск новостей, связанных с молодежью Создание собственной ниши Поиск молодежной аудитории повсюду (Как через свои новости, так и через перезаписывание чужих)
- 7. City – в преддверии выходных, пятничный выпуск 1 шеф-редактор 1 репортер 1/2 редактора Патрульный и фрилансеры
- 8. City: содержание • Люди в городе • Рестораны и кафе • Клубы • Советы моды • Календарь на 5 страницах с главными мероприятиями и обзором фильмов
- 9. Целевая аудитория 25-39 лет... • Форма изложения - яркая, причудливые детали и т.д. • Изображение - цвет/ углы • Стиль текста - случайный, персональный, веселый
- 10. Размещается в правильных местах
- 11. Тема выбора Репортаж об актуальных событиях. Опросы: предпочтительнее молодых людей. Высокий уровень доверия среди молодежи.
- 12. • ”Мы там, где ты”. • Привлечение через соц. сети: ” Мы там, где ты” – путем ссылок, фото, викторин. • Диалог с читателем. • Обратить Ваше внимание на основной текст
- 13. Uppsalavimmel.se • Местный вестник ночной жизни Упсаллы. • Функции «рейтинг» и «комментирование». • Постоянное обновление изображений. • Формирование общей тусовки в городе
- 14. 24UNT • Как правило в большей степени, чем бумажные носители UNT, привлекает зрителя. • Много обзоров спортивных мероприятий= развлечений для молодежи.
- 15. МЕДИАДОМ UNT
Editor's Notes
- #2: En och en med klick